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Customer Retention

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DEFINITION: Techniques to maintain relationships with existing customers.
Customer Retention Reports
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Context Marketing for Dummies
sponsored by Sitecore
EBOOK: How does a marketer create a personalized customer experience for each customer? To remain relevant, you must rise to the challenges and opportunities offered by context marketing. Begin your journey to successful context marketing with this 5-chapter e-book.
Posted: 02 Oct 2017 | Published: 02 Oct 2017


Bridge the Gap Between Workplace Services and Customer Experience Management
sponsored by Vonage
RESOURCE: In today's world, the customer reigns supreme. So it's no surprise that so much emphasis is placed on CX; what is surprising is how little attention is placed on workplace services in turn. Learn why an even balance is such a challenge, and how cloud-business tools may help bridge the widening gap.
Posted: 29 Sep 2017 | Published: 30 Aug 2017


Improve Your CX: 10 Personalization Tactics
sponsored by Sitecore
WHITE PAPER: Personalizing customer experiences is a powerful marketing tactic – it can improve loyalty, drive results across customer engagement channels – but not as many marketers use this tactic as you might think. Discover 10 simple tactics that can help you deliver personalized CX across channels.
Posted: 29 Sep 2017 | Published: 29 Sep 2017


Busting The Top 10 Myths Of Omnichannel Customer Engagement
sponsored by Genesys
WHITE PAPER: Think about the technologies you use for customer engagement—what your customers expect today, and what they'll demand tomorrow. You'll need a platform that meets those demands. Learn why omnichannel customer engagement is your best choice for delivering exceptional CX. Plus, uncover the truth behind 10 common omnichannel myths.
Posted: 21 Sep 2017 | Published: 21 Sep 2017


Creating An Omnichannel Experience For Your Customers
sponsored by Genesys
WHITE PAPER: Consumer behavior is rapidly changing in today's always-on digital world ... and according to an Aberdeen Report; companies with an omnichannel program see 25% annual growth in revenue and a lower volume of customer complaints. Learn how to create an omnichannel contact center experience for your customers.
Posted: 19 Sep 2017 | Published: 19 Sep 2017


Redesigning the Customer Experience Around the Internet of Things
sponsored by Genesys
RESEARCH CONTENT: Your company must make the most of customer insight to optimize business strategies – and using the Internet of Things (IoT) can make a big difference. In this Frost & Sullivan Report, learn how to promote an IoT-centric customer experience and value proposition within your organization.
Posted: 18 Sep 2017 | Published: 18 Sep 2017


Gatwick Airport Improves Passenger Experience, Enhances Airport Operations Efficiency
sponsored by Splunk Services UK Ltd
CASE STUDY: In this case study, learn how Gatwick Airport in London used Splunk Cloud to improve the passenger experience, predict the customer flow, and increase visibility.
Posted: 23 Aug 2017 | Published: 23 Aug 2017

Splunk Services UK Ltd

Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017


Digital ecosystem business models are consolidating – move quickly!
sponsored by
ESSENTIAL GUIDE: This analysis from MIT's Centre for Information Systems Research explains why businesses need to move quickly to take advantage of digital technology.
Posted: 26 May 2017 | Published: 26 May 2017

The Retailer's Blueprint For Success: Enabling Great Customer Experiences
sponsored by Oracle NetSuite
WHITE PAPER: Today, the consumer is in the driver's seat. They expect information and products from multiple channels at any time – leading retail and commerce to adopt omnichannel approaches to CX. Inside, learn the challenges retailers are up against, 5 pillars of building a unified CX, and receive an overview of NetSuite's business system.
Posted: 23 May 2017 | Published: 23 May 2017

Oracle NetSuite

Improve The Customer Experience Through New Technology, Better Insights
sponsored by Zendesk
EGUIDE: In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.
Posted: 03 May 2017 | Published: 28 Apr 2017


Investing in the Data Center to Meet Modern Customer Demands
sponsored by Red Hat
VIDEOCAST: Data center modernization is one way to boost digital transformation and innovation efforts. Learn about the problems with the current IT landscapes and how to go about solving them with in-memory data management.
Posted: 28 Mar 2017 | Premiered: Mar 14, 2017

Red Hat

Built Backwards: Why Companies Fail Their Customers
sponsored by Zuora, Inc
JOURNAL ARTICLE: Consumers now have the ability to price, critique and purchase anytime, anywhere. They increasingly value access, not ownership. Your enterprise needs to re-organize to reflect those changes. Marc Diouane, President of Zuora, explains how to begin.
Posted: 29 Aug 2017 | Published: 29 Aug 2017

Zuora, Inc

Infographic: Transforming Workforce Technology Is The Key To Improving Customer Experience
sponsored by Dell EMC and Intel®
RESOURCE: How can the CIO and the CEO keep talent so they can keep customers? Learn what 327 IT and business decision makers have said about measuring the employee experience, and what both teams are doing to keep theirs up.
Posted: 18 Jul 2017 | Published: 12 Jun 2017

Dell EMC and Intel®

Infographic: Europe Media Consumption Study Results
sponsored by
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017


Top 3 Reasons to Customize Call Tracking for Your Business
sponsored by Twilio
WEBCAST: Register for this on-demand webinar to learn why a custom call tracking tool can help you track, measure, and optimize calls just like clicks.
Posted: 11 May 2017 | Premiered: May 11, 2017


8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017


Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers
sponsored by Twilio
WHITE PAPER: Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.
Posted: 09 May 2017 | Published: 09 May 2017


How to Build Lead Generation with Communications
sponsored by Twilio
VIDEO: According to Google, 70% of people looking for professional services online end up calling the company directly. Yet, only 20% of those calls get answered, causing loss of revenue for companies. In this webinar, learn 3 ways to ensure you're getting calls that lead to profit.
Posted: 09 May 2017 | Premiered: 01 Jul 2016


Gartner: Rethinking CRM Customer Service Fundamentals
sponsored by ServiceNow
ANALYST REPORT: To survive in the changing business landscape, your entire enterprise now needs to be involved in customer service, not just one department. This Gartner report takes an in-depth look at the 3 guiding principles of renewing your CRM and customer service strategy for the next generation of customers.
Posted: 19 Apr 2017 | Published: 08 Mar 2016


The Essential Checklist for Modernizing Customer Service (ebook)
sponsored by ServiceNow
EBOOK: One survey revealed that companies with the best customer service are 127% more likely to enable inter-departmental collaboration than the average company. Access this e-book to see what else this survey revealed and how you can modernize your organization's customer service.
Posted: 18 Apr 2017 | Published: 30 Sep 2016


A Quick Guide to Modernizing Customer Service
sponsored by ServiceNow
WHITE PAPER: 80 percent of businesses believe they deliver a superior customer experience. However, only 8 percent of their customers agree. Download this white paper to explore how to redefine the fundamentals of customer service by bringing together people, workflows, and systems to proactively resolve issues and optimize the service experience.
Posted: 13 Apr 2017 | Published: 13 Apr 2017


Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017


5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016
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