How to Deliver Mobile and Multichannel Customer Service
The increase in smartphone and social media use among customers and businesspeople alike has changed the way companies view CRM. For companies to offer in-the-moment service, they must aim to reach customers on their mobile devices or channel of choice.
This expert e-guide digs into mobile and multichannel CRM strategies that companies are leveraging to connect with customers better. You’ll learn how a transit system provides real-time data on arrivals, departures, and delays for bus or train to riders’ mobile devices, and much more.