How to Deliver Mobile and Multichannel Customer Service
MSFT CRM 2
The increase in smartphone and social media use among customers and businesspeople alike has changed the way companies view CRM. For companies to offer in-the-moment service, they must aim to reach customers on their mobile devices or channel of choice.
This expert e-guide digs into mobile and multichannel CRM strategies that companies are leveraging to connect with customers better. You’ll learn how a transit system provides real-time data on arrivals, departures, and delays for bus or train to riders’ mobile devices, and much more.