Going social: Setting up social media customer service
While companies are embracing social media to reach customers in new ways, they are often unprepared for the latest customer service challenge: handling complaints gracefully on social media.
This exclusive e-guide digs into the challenges of implementing a social customer service strategy in your enterprise. Uncover considerations on:
- Deciding how the organization should interact with customers
- Which sector of the company should handle these communications
- What kind of skills and attitudes are needed to effectively handle complaints
- And more