Going social: Setting up social media customer service
Answering Customer Complaints Gracefully on Social Media
While companies are embracing social media to reach customers in new ways, they are often unprepared for the latest customer service challenge: handling complaints gracefully on social media.
This exclusive e-guide digs into the challenges of implementing a social customer service strategy in your enterprise. Uncover considerations on:
- Deciding how the organization should interact with customers
- Which sector of the company should handle these communications
- What kind of skills and attitudes are needed to effectively handle complaints
- And more