Managing customer data: CRM systems vs. spreadsheets
Spreadsheets are time-consuming and prone to human error. When trying to keep track of your clients, small errors can add up and make it more difficult for you to optimize the customer experience.
This expert e-guide discusses why Prosound, a consulting company that focuses on improving customer phone experience, traded in their spreadsheets for a CRM system with mobile integration.
Plus, learn the questions you need to ask yourself before implementing a CRM system.