5 key criteria to identify real intent data and make it actionable

Making Sense of B2B Purchase Intent Data and Putting It to Use

Cover

In this e-book, Making Sense of B2B Purchase Intent Data and Putting It to Use, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.

Find out how to create a clear working definition of B2B purchase intent data by:

  • Applying 5 key criteria to identify real intent data
  • Understanding the 3 common sources of behavioral data
  • Separating weak purchase intent signals from strong ones
  • And more

Download today to see how to source and implement intent data to inform high-yield customer interactions and create a competitive advantage in the marketplace.

Vendor:
TechTarget
Posted:
Apr 7, 2021
Published:
Apr 7, 2021
Format:
PDF
Type:
eBook
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