5 key criteria to identify real intent data and make it actionable
Making Sense of B2B Purchase Intent Data and Putting It to Use
In this e-book, Making Sense of B2B Purchase Intent Data and Putting It to Use, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
Find out how to create a clear working definition of B2B purchase intent data by:
- Applying 5 key criteria to identify real intent data
- Understanding the 3 common sources of behavioral data
- Separating weak purchase intent signals from strong ones
- And more
Download today to see how to source and implement intent data to inform high-yield customer interactions and create a competitive advantage in the marketplace.