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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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The Worry-Free Guide to Virtual Events
sponsored by PGi
WHITE PAPER: Virtual events can be a game changer for your communications. However, while they make it easy to connect, they’re not always easy to execute. You have to put in the work if you want to grab people’s attention effectively. In this white paper, explore 10 best practices to help you run a successful virtual event.
Posted: 16 Jul 2020 | Published: 16 Jul 2020

PGi

Why Employee Experience Matters
sponsored by Concur Technologies
WHITE PAPER: Download this white paper to learn about the link between employee experience and customer experience, and access tips on how to empower employees to deliver the best possible CX.
Posted: 10 Jul 2020 | Published: 10 Jul 2020

Concur Technologies

Connect Sales and Service Around the Customer
sponsored by Salesforce
WHITE PAPER: Download this white paper to explore common deployment methods for CRM systems, and considerations you should review prior to an investment.
Posted: 08 Jul 2020 | Published: 08 Jul 2020

Salesforce

How to Jumpstart Growth in Commerce
sponsored by Salesforce
EBOOK: How can companies keep up with changing customer demands while also tackling their daily challenges? Download this guide for 15 ways to drive your business forward and reach customers everywhere—on their terms.
Posted: 08 Jul 2020 | Published: 08 Jul 2020

Salesforce

Why Employee Experience Matters
sponsored by SAP Concur solutions
WHITE PAPER: Download this white paper to learn about the link between employee experience and customer experience, and access tips on how to empower employees to deliver the best possible CX.
Posted: 07 Jul 2020 | Published: 07 Jul 2020

SAP Concur solutions

Infographic: Top 10 ways to improve Customer Experience
sponsored by ComputerWeekly.com
EGUIDE: As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.
Posted: 03 Jul 2020 | Published: 03 Jul 2020

ComputerWeekly.com

Freshworks Named in Gartner's 2019 Magic Quadrant for Sales Force Automation
sponsored by Freshworks
PRESS RELEASE: Freshsales, a cloud-based sales CRM software, was recently recognized in the Gartner Magic Quadrant for Sales Force Automtion. Learn about the next generation of CRM—read more about Freshsales here.
Posted: 02 Jul 2020 | Published: 17 Jul 2019

TOPICS:  CRM | CRM Software
Freshworks

Education CRM Software
sponsored by Freshworks
RESOURCE: To nurture interested students visiting your website, your team needs a CRM made specifically for education to engage and encourage the student as much as possible. Learn how Freshsales, an education CRM, unites platforms, sales cycles, and students alike in this article.
Posted: 02 Jul 2020 | Published: 02 Jul 2020

Freshworks

Why medical institutions need a healthcare CRM
sponsored by Freshworks
WHITE PAPER: To effectively manage both patients and schedules, healthcare organizations are seeking out CRM tools that are specifically catered to them. In this article, learn about a CRM tool that’s not only HIPAA compliant, but pulls together every appointment, email, bill, and any other relevant patient data into one integrated point.
Posted: 01 Jul 2020 | Published: 01 Jul 2020

Freshworks

How Bluekore saved 40% of its costs with Freshsales’ built-in features
sponsored by Freshworks
CASE STUDY: For small businesses, aligning sales processes and training sales reps are business imperatives from the get-go. To take it one step further, small businesses are using sales CRM tools to shorten sales cycles, cut costs, and integrate sales, support, and messaging. Learn which CRM tools are at the forefront in this article.
Posted: 01 Jul 2020 | Published: 01 Jul 2020

Freshworks

Budgeting, Planning and Forecasting
sponsored by OneStream Software LLC
WHITE PAPER: Access this white paper to learn the 6 steps to gain agility in strategic, financial, and operational planning with OneStream.
Posted: 01 Jul 2020 | Published: 01 Jul 2020

OneStream Software LLC

From SalesforceIQ to Freshsales: How CovalentCareers increased revenue by 100%
sponsored by Freshworks
CASE STUDY: Access this case study to learn 4 Freshsales features that eye care start up CovalentCareers is using to their advantage.
Posted: 30 Jun 2020 | Published: 30 Jun 2020

Freshworks

ServiceNow Named a Leader for the CRM Customer Engagement Center
sponsored by ServiceNow
RESOURCE: ServiceNow Customer Service Management solves customer problems by bringing front, middle, and back offices together, proactively addressing issues, and instantly handling common requests. Learn more about the solution in this report.
Posted: 29 Jun 2020 | Published: 29 Jun 2020

ServiceNow

Customer Service and the Future of Work
sponsored by ServiceNow
WHITE PAPER: This 2020 IDC Perspective explores the interplay of customer and employee experience as a core component of digital transformation. It offers insight into a holistic strategy for improving customer service and thus customer experience (CX), including consumer expectations, the role of automation, and human-machine collaboration.
Posted: 26 Jun 2020 | Published: 01 Jan 2020

ServiceNow

The Power of Global Mobile Customer Engagement for Internet Companies & Social Media Networks
sponsored by TATA Communications
WHITE PAPER: Download this white paper to learn about using mobile channels to engage customers at internet and Social Media companies, including benefits, challenges and potential ROI of this strategy.
Posted: 26 Jun 2020 | Published: 26 Jun 2020

TATA Communications

4 Ways AI Can Help Build an Omnichannel Customer Experience
sponsored by Verizon
WHITE PAPER: A company with a quality online, and offline, presence is one that lets its customers interact with it no matter where the customer is. Rather than relying solely on humans, companies can deploy AI to help deliver a consistent and accurate experience across channels. Check out this white paper to learn more about omnichannel customer experience.
Posted: 25 Jun 2020 | Published: 18 Mar 2019

Verizon

What Are Successful CX Leaders Doing Differently?
sponsored by Verizon
WHITE PAPER: Customer experience has become the distinguishing factor for many businesses today, with some consumers valuing their experience even over product quality. But how can you continue to provide the best customer experience possible? Check out this white paper to discover how leaders in the field are using technology to offer exceptional experiences.
Posted: 25 Jun 2020 | Published: 16 Jan 2019

Verizon

How PIMCO is Scaling Their Human Capital with the Power of Digital
sponsored by Fractal
WHITE PAPER: For global investment management firms like PIMCO, terms like digital transformation mean using all the data and technology at your disposal to create a better experience for your customers. Check out this interview with PIMCO’s head of digital marketing to learn how they broke down data siloes and turned unused data into insight.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

Fractal

How to Create Value Through Empathy & Impactful Engagement
sponsored by ServiceNow
WHITE PAPER: Read this webinar recap for insight on how to engage and transform your customer experience process in order to provide more value on both sides of the exchange.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

ServiceNow

The Role Human Touch Plays in the Digital Customer Experience.
sponsored by Verizon
WHITE PAPER: Digital transformation has deeply impacted the customer experience. As technology and automation take on greater roles in customer service, it’s more important than ever to show customers you care about them as human beings. Read on to learn how to create the best possible customer experience, and create lifelong customers, in the digital age.
Posted: 25 Jun 2020 | Published: 02 May 2018

Verizon

The secret sauce helping CX leaders create loyal clients: Convenience
sponsored by ServiceNow
WHITE PAPER: Today, customer convenience is key. Read this webinar recap to get expert insight from the Aberdeen Group on how to get started on your convenience strategy and foster more customer loyalty.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

ServiceNow

CX Improvement: The Need to Put Consumer Data Protection and Privacy First
sponsored by Verizon
WHITE PAPER: For companies seeking valuable data, it is obvious special offers and personalization only go so far. First, you must demonstrate that you’re satisfying privacy concerns. Read on to learn how you can assuage these concerns and provide a superior customer experience—by using data to create insight, and providing your customers with peace of mind.
Posted: 25 Jun 2020 | Published: 28 Aug 2019

Verizon

How Smart is Your Retail?
sponsored by Zones, Inc.
EBOOK: Download this eBook to explore some ways businesses are already improving their customer experience and see how Zones can help your business implement those same solutions.
Posted: 17 Jun 2020 | Published: 17 Jun 2020

Zones, Inc.

Contact Center 2.0
sponsored by RingCentral
EBOOK: Download this white paper to learn about the problems associated with legacy contact centers, and how moving to the cloud can help eliminate them.
Posted: 15 Jun 2020 | Published: 15 Jun 2020

RingCentral

Effective Sales Operations: Are We There Yet?
sponsored by Freshworks
WHITE PAPER: Access this white paper to learn the results of Forrester’s findings which includes barriers to SaaS CRM adoption, key challenges when using current SaaS CRM solutions, and 3 recommendations to successfully leverage SaaS CRM to achieve more effective sales operations and greater business benefits.
Posted: 10 Jun 2020 | Published: 10 Jun 2020

Freshworks
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