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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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The long march of S/4 Hana
sponsored by ComputerWeekly.com
EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
Posted: 29 Oct 2019 | Published: 29 Oct 2019

ComputerWeekly.com

HR Service Center: Deliver Unmatched Employee Experiences
sponsored by Appian
WHITE PAPER: Appian’s intelligent automation and case management capabilities help increase productivity, accelerate HR processes, and improve employee experiences. Dive into this brief white paper to learn how Appian helps HR organizations create employee-centric solutions.
Posted: 23 Oct 2019 | Published: 23 Oct 2019

Appian

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

Why Aren't Your Self-Service Options Landing?
sponsored by Coveo
EGUIDE: Is your organization suffering from poor self-service? Inside, discover the cost of poor customer self-service. Uncover 6 reasons why your self-service options aren't landing, and learn what your organization can do to get back on track.
Posted: 24 Sep 2019 | Published: 23 Sep 2019

Coveo

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

Tech Powering your CX Might be Dragging Revenue
sponsored by The Media Trust
RESOURCE: Unknown third-party code outside of your control can introduce new risks or heighten existing ones. Read on to learn about digital risk scans and how you can reduce digital revenue threats like customer information theft, data leakage, site latency, and more.
Posted: 13 Sep 2019 | Published: 13 Sep 2019

The Media Trust

The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT: In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018

Adobe Inc

Create a Great CX Strategy in 6 Steps
sponsored by 4Net
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

4Net

15% of customer service interactions will be handled by AI in 2021
sponsored by TechTarget
RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of
Posted: 05 Sep 2019 | Published: 04 Feb 2020

TechTarget

Power Your Pipeline with Purchase Intent
sponsored by TechTarget
EBOOK: With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
Posted: 22 Aug 2019 | Published: 22 Aug 2019

TechTarget

Priority Engine: A Faster Path to More Deals
sponsored by TechTarget
VIDEO: Just because you're a startup doesn't mean you can't beat your larger competitors to critical sales opportunities that can level the playing field in the long-term. Watch this video to learn how Priority Engine can help you move faster than your competition by focusing on the opportunities you know you can win.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

TOPICS:  CRM | Marketing
TechTarget

Revolutionizing Constituent Services: From Document Creation To Output
sponsored by Hyland
CASE STUDY: Read this case study to learn how—with Content Composer—the Department of Labor and Industry was able to streamline critical customer-focused processes, ultimately improving CX for area residents.
Posted: 30 Jul 2019 | Published: 30 Jul 2019

Hyland

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

12 Ways to Make Your E-Commerce Customers Love You
sponsored by New Relic
RESOURCE: Stop sending your customers to your competitors! In this helpful blog post, discover 12 ways to make your e-commerce customers fall in love with your business, and unlock expert tips for building ongoing customer loyalty.
Posted: 15 Jul 2019 | Published: 09 Feb 2018

New Relic

The 3 Dimensions of Monitoring Digital Customer Experience
sponsored by New Relic
RESOURCE: How can a digital customer experience help your organization? And more importantly, what does digital customer experience even mean? In this article, explore what constitutes a digital customer experience (DCX). Discover the quality of service dimensions for a successful DCX, and learn how a DCX can benefit your organization
Posted: 15 Jul 2019 | Published: 15 Jul 2019

New Relic

Measuring Customer Experience in the Banking Industry
sponsored by New Relic
RESOURCE: In this article, learn about the 3 key dimensions that compose an effective online banking customer experience. Discover how to measure customer experiences through the use of key performance indicators (KPIs), and get the tools you need to determine the success of your customer experience strategy.
Posted: 17 Jun 2019 | Published: 31 Dec 2018

New Relic

Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

It's Good to Talk Even in a High Tech World
sponsored by BT
WHITE PAPER: View this white paper to learn how those in the media and technology industry can improve their customer service experience through the use of a strong voice channel.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

BT

Surviving the Amazon Effect: Differentiating and Optimizing to Thrive in the Age of Amazon
sponsored by NetSuite
WHITE PAPER: In this white paper, explore how manufacturers and wholesale distributors are rising to the meet the expectations of the 21st century consumer. Discover how businesses can thrive in this competitive climate through differentiation and optimization, and learn how to survive and thrive in the age of Amazon.
Posted: 05 Jun 2019 | Published: 30 Jun 2018

NetSuite

The Role Technology Plays in Patient Engagement
sponsored by ServiceNow
EGUIDE: Download this e-guide to learn about the role technology plays in patient engagement and explore the tools most often used by healthcare providers.
Posted: 29 Aug 2019 | Published: 29 Aug 2019

ServiceNow

Improve Outcomes with Patient Engagement
sponsored by ServiceNow
EGUIDE: Download this e-guide to learn how healthcare providers are leveraging emerging technologies like AI, IoT, machine learning and more, to improve physician-patient relationships.
Posted: 29 Aug 2019 | Published: 29 Aug 2019

ServiceNow

Patient Engagement in Healthcare
sponsored by ServiceNow
EGUIDE: Download this e-guide to explore several methods being used to maximize patient engagement tools and uncover some of the most effective patient care initiative and learn more about the future of CRM-themed caregiving as akin to a one-stop "shopping" experience for patients.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

ServiceNow

Achieve CX Optimization with Call Center Transformation
sponsored by Squelch
EGUIDE: In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
Posted: 03 Jul 2019 | Published: 01 Jul 2019

Squelch
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