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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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Three Pitfalls Financial Institutions Must Avoid in the Contact Center
sponsored by Appian
WHITE PAPER: Download this white paper to learn about the critical role of contact centers in building lasting customer relationships, and why it is important to deliver the best experiences at every touch point, especially in financial services.
Posted: 04 Jun 2019 | Published: 04 Jun 2019

Appian

To Achieve a Consumer-Grade Employee Experience, HR Must Follow CRM
sponsored by ServiceNow
ANALYST REPORT: HR leaders strive to satisfy the increasingly elevated expectations of a technically savvy workforce to create a positive perception of the HR organization and, by proxy, the employer. Download this report to find out how to provide a consumer-grade employee experience with 8 building blocks.
Posted: 03 Jun 2019 | Published: 03 Jun 2019

ServiceNow

Computer Weekly – 4 June 2019: GDPR one year on – is it working?
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, a year after the EU's General Data Protection Regulation (GDPR) came into force, we assess its progress. Fears of technology are holding back digital healthcare – we look at the tech that's bringing back a human touch. And we examine Microsoft's desktop management tools for Windows 10. Read the issue now.
Posted: 03 Jun 2019 | Published: 04 Jun 2019

ComputerWeekly.com

The Future of the Contact Center
sponsored by Avaya
RESEARCH CONTENT: In this Gartner research report, discover what to expect from the future contact center. Learn how AI can help revolutionize your engagement and interactions, and explore the technological changes paving the way for the contact center of the future, including cloud technology, chatbots, and more.
Posted: 24 May 2019 | Published: 25 Apr 2019

Avaya

How to Solve the Top 10 Customer Master Data Challenges in SAP
sponsored by Winshuttle
EBOOK: In this e-book, explore the 10 most common master data challenges. Review practical tips on improving your data quality and workflows, and learn how a smart automation platform from Winshuttle can help your organization improve compliance, automate data postings in SAP, and more.
Posted: 22 May 2019 | Published: 20 May 2019

Winshuttle

The Customer Experience Role in Best-Run Midsize Companies: Embedding Intelligence to Drive CX
sponsored by SAP
RESEARCH CONTENT: In this research report, discover how an improved CX can help midmarket companies transform into intelligent enterprises. Explore why the best-run midmarket companies prioritize customer experiences, and explore how CX can drive your organization's digital transformation.
Posted: 20 May 2019 | Published: 20 May 2019

SAP

Empower the Digital Workplace with Enterprise Chatbots
sponsored by BMC
WHITE PAPER: In this white paper, learn how enterprise chatbots can be used to meet changing employee expectations. Discover the benefits of chatbot technology, and explore how chatbots can help your organization increase business agility and improve cost savings.
Posted: 17 May 2019 | Published: 17 May 2019

BMC

Infographic: Top 10 ways to improve Customer Experience
sponsored by ComputerWeekly.com
EGUIDE: As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.
Posted: 16 May 2019 | Published: 16 May 2019

ComputerWeekly.com

Slow Data Kills Business: Improve CX with the Right Data Management System
sponsored by InterSystems
EBOOK: In this e-book, discover how data can help enhance your customer experience and drive business value. Explore the power of modern data management platforms, and learn how to deliver successful customer experiences with data-driven insights.
Posted: 15 May 2019 | Published: 15 May 2019

InterSystems

CCW Market Study: The Future of the Contact Center
sponsored by Appian
RESEARCH CONTENT: In this market study, discover the popular investment areas shaping the development of the modern contact center. Explore the urgent investment priorities for contact centers looking to modernize their everyday processes, and review how your organization's contact center can benefit from intelligent technology.
Posted: 14 May 2019 | Published: 30 Nov 2018

Appian

Realize Your Digital Ambition: 4 Areas Energy Organizations can Power Digital Initiatives Today
sponsored by Appian
WHITE PAPER: In this e-book, learn how digital technologies can help those in the energy industry improve operations. Discover the 4 ways in which energy organizations can realize their digital ambitions, and explore how those already embracing digital technologies can drive business value and deliver tangible results.
Posted: 13 May 2019 | Published: 13 May 2019

Appian

Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019

TechTarget

The Appian Intelligent Contact Center Platform
sponsored by Appian
VIDEO: In this video, learn how an intelligent contact center platform from Appian can help your organization achieve a 60% increase in customer satisfaction and average cost savings of over 40%. Review Appian product features, and decide if an intelligent contact center is right for you.
Posted: 02 May 2019 | Premiered: 02 May 2019

Appian

Contact Center Success with Appian
sponsored by Appian
VIDEO: Contact center complexity is a major issue. In this video, learn why the world's leading enterprises are turning to intelligent contact centers, and review your software options with Appian.
Posted: 02 May 2019 | Premiered: 17 Jan 2019

Appian

Overcome the Greatest MSP Challenge: Customer Acquisition
sponsored by Unitrends
EBOOK: This e-book is designed to help you overcome the customer acquisition hurdle. Download it for guidance on not only finding new customers, but ensuring their data—as well as that of your existing customers—is secure and protected.
Posted: 01 May 2019 | Published: 14 Mar 2019

Unitrends

Why a Seamless CX is Essential for Business Success
sponsored by TechTarget
RESOURCE: Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.
Posted: 30 Apr 2019 | Published: 30 Apr 2019

TechTarget

Top 4 SaaS Performance Metrics Tying Customer Success to Bottom-Line Revenue
sponsored by Squelch
RESOURCE: Customer success professionals provide an essential benefit to customers, but can also have a significant impact on the overall health of a business's bottom line, particularly for a SaaS business. Download this resource to learn more about the top 4 SaaS performance metrics that tie customer success to bottom-line revenue.
Posted: 29 Apr 2019 | Published: 26 Oct 2018

Squelch

The Basics of Customer Case Management
sponsored by Squelch
RESOURCE: What is customer case management and how can it help your business? In this blog, learn about the basics of customer case management, review key features, top service providers, and the clear benefits for your organization.
Posted: 29 Apr 2019 | Published: 08 Feb 2019

Squelch

How to Improve Customer Service Agent Satisfaction to Enhance CX and Your Bottom Line
sponsored by Squelch
RESOURCE: In this article, learn how improving your customer service agents' satisfaction can enhance CX and drive your business' bottom line. Discover how CX and customer service satisfaction are linked, and uncover how to get the most out of your support team.
Posted: 26 Apr 2019 | Published: 23 Nov 2018

Squelch

How to Turn Your Contact Center into a Profit Generator
sponsored by Squelch
RESOURCE: In this article, glean the insight you need to turn your contact center into a profit generator. Learn how to elevate your customer service support team, and get started building a better CX strategy.
Posted: 26 Apr 2019 | Published: 22 Feb 2019

Squelch

A Guide to the Most Common CRM Use Cases
sponsored by Greenhouse
WHITE PAPER: View this e-book to learn about the common questions you should consider before investing in a CRM strategy, and find out how to leverage your CRM effectively with a series of expert tips from Greenhouse CRM.
Posted: 25 Apr 2019 | Published: 25 Apr 2019

Greenhouse

9 Steps to Gain and Retain Customers
sponsored by Oracle Corporation
WHITE PAPER: Download this ebook to unlock the 9 steps your growing company needs to elevate its customer experience and outmaneuver the competition. Learn how a strong CX can help put your SMB back on the map, and review your software options with Oracle CX Cloud.
Posted: 24 Apr 2019 | Published: 31 Dec 2018

Oracle Corporation

Infographic: 2019 Europe IT Priorities - Business Applications
sponsored by ComputerWeekly.com
EGUIDE: In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.
Posted: 23 Apr 2019 | Published: 23 Apr 2019

ComputerWeekly.com

Tips to Choose the Right CX Cloud
sponsored by Oracle Corporation
EBOOK: In this ebook, explore how cutting-edge customer experience (CX) cloud platforms have drastically altered customer expectations with features such as personalization and data analytics, and explore your software options with a CX Cloud platform from Oracle.
Posted: 22 Apr 2019 | Published: 31 Dec 2018

Oracle Corporation

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget
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