How to advance your persona targeting strategies

Evolving Persona Thinking to Win More Business

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The promise of buying groups and their power to improve identification, capture and management of revenue opportunities is well understood in B2B companies. Yet implementing a measurable targeting strategy can be tricky.

Join Megan Heuer and John Steinert as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

You’ll hear:

  • How real buying group identification can impact deals
  • The downside of relying on typical persona strategies
  • Immediate steps for identifying, engaging and capturing more demand
  • Metrics to measure your success
Vendor:
TechTarget
Premiered:
Sep 30, 2020
Format:
Multimedia
Type:
Webcast
Language:
English
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