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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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ERP Software That Prepares Manufacturing and High-Tech Organizations for What's Next
sponsored by IFS
WHITE PAPER: ERP systems can help manage modern concerns by enabling your business to be agile and responsive to changing demands.
Posted: 19 Jan 2018 | Published: 31 May 2017

IFS

10 Best Practices For Integrating Your Customer Data
sponsored by Scribe Software Corporation
WHITE PAPER: Learn 10 best practices to integrate your customer data so that sales, marketing and financial teams can better position your company for customer retention.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by Scribe Software Corporation
WHITE PAPER: Explore these 8 integration scenarios that can increase the value of your Salesforce CRM system, and see which 1 best suits your business' needs.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

5 Steps for Building a Business Case for Customer Journey Mapping
sponsored by Mega International
WHITE PAPER: Customer journey mapping can help you understand your customers, improve buyer engagement and make you more agile to changing customer demands.
Posted: 18 Jan 2018 | Published: 18 Jan 2018

Mega International

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018

Microsoft

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
RESEARCH CONTENT: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 17 Jan 2018 | Published: 30 Jun 2017

Microsoft

Sentiment analysis software takes social media monitoring to new level
sponsored by SearchContentManagement
EBOOK: AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.
Posted: 16 Jan 2018 | Published: 16 Jan 2018

SearchContentManagement

2017 State of Global Customer Service Report
sponsored by Microsoft
RESEARCH CONTENT: In this global report on the state of customer service, explore how CX expectations vary by age group and region. Take note of several particular trends that are important across all demographics.
Posted: 15 Jan 2018 | Published: 15 Jan 2018

Microsoft

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
WHITE PAPER: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 12 Jan 2018 | Published: 30 Jun 2017

Microsoft

The Ultimate Guide to Digital Transformation & Enterprise Architecture
sponsored by Mega International
WHITE PAPER: Uncover how several prominent businesses embraced digital technologies to improve their customer experience, which helped them retain customers and increase profits.
Posted: 08 Jan 2018 | Published: 30 Sep 2016

Mega International

A Best-In-Class Plan for Business Transformation and Improves Customer Experience
sponsored by Mega International
RESEARCH CONTENT: In this Aberdeen Group research paper, find out what the top technology issues are for businesses, and what strategies organizations are using to make these technologies thrive for them.
Posted: 05 Jan 2018 | Published: 30 Nov 2016

Mega International

Cloud-Based Platforms for Marketing and Sales Directors
sponsored by NetSuite
WHITE PAPER: Explore how a cloud-based sales and marketing platform can enable your marketers to understand customer behavior and create seamless and personalized experiences.
Posted: 05 Jan 2018 | Published: 31 Dec 2017

NetSuite

Involve Your Customers in Self-Service CRM Applications
sponsored by K2
VIDEO: In this webcast, find out how to create self-service CRM apps, facilitate data integration, customize customer portals, and more without having to write any code.
Posted: 03 Jan 2018 | Premiered: 02 Jan 2018

K2

How to Leverage AI to Improve Your Customer Service
sponsored by Zendesk
WEBCAST: In this webcast, see how companies can integrate artificial intelligence into customer support to anticipate new strategies to reclaim customers.
Posted: 26 Dec 2017 | Premiered: Dec 26, 2017

Zendesk

The Digital Transformation Race Has Begun
sponsored by Virtusa
RESEARCH CONTENT: Forrester Consulting conducted a study to evaluate the state of digital transformation across 6 industries, including retail, banking, healthcare, insurance, telco, and media. Uncover the report's key findings and find out how each of these industries is faring in a digital and customer-first world.
Posted: 26 Dec 2017 | Published: 30 Sep 2017

Virtusa

Podcast: How to Leverage AI to Improve Your Customer Service
sponsored by Zendesk
PODCAST: In this webcast, discover how artificial intelligence is customizing automated interactions to customer groups or even specific customers and can sense a customer's tone and mood.
Posted: 22 Dec 2017 | Premiered: Dec 6, 2017

Zendesk

Case Study: KNect Triples Online Event Booking
sponsored by Energized Work
CASE STUDY: In this case study, see how KNect turned to Energized Work for new CEM strategies, such as using continuous integration to refine platforms based on customer feedback.
Posted: 21 Dec 2017 | Published: 21 Dec 2017

Energized Work

Use Case: Workplace Mobility For Transportation
sponsored by Atos
RESOURCE: Outdated devices lead to avoidable problems, but managing all of your organization's mobile devices can be hassle. Read on to find out how you can outsource your device lifecycle management without sacrificing control or security while maximizing customer satisfaction.
Posted: 20 Dec 2017 | Published: 26 Oct 2017

Atos

Transforming Workforce Technology Is the Key to Improving Customer Experience
sponsored by Dell and Intel
WHITE PAPER: This Forrester Research report investigates how employee experience, customer experience, and revenue growth are inextricably linked. Read on to leverage employee-facing technologies to improve customer experiences, learn how to provide infrastructure support for mobile and SaaS, and more.
Posted: 14 Dec 2017 | Published: 30 Sep 2016

Dell and Intel

2017 State Of Global Customer Service Report
sponsored by Microsoft
WHITE PAPER: Uncover the Microsoft 2017 State of Global Customer Service report's key findings about digital brand engagement, customer self-service, omnichannel strategies, and more.
Posted: 08 Dec 2017 | Published: 08 Dec 2017

Microsoft

The Savvy Sales Leader's Guide to Building Profitable Relationships
sponsored by Microsoft
EBOOK: Because the sales landscape is shifting constantly, it's critical that you're able to create deeper, more meaningful relationships with your prospects and customers that build trust and increase sales. This 23-page e-book offers a guide to navigating the challenges of each stage of the sales process.
Posted: 04 Dec 2017 | Published: 04 Dec 2017

Microsoft

Report: A 36-Criteria Evaluation of CRM Suites
sponsored by Microsoft
WHITE PAPER: In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization's needs.
Posted: 04 Dec 2017 | Published: 04 Dec 2017

Microsoft

Patient engagement strategy heavily influences tech investment
sponsored by Salesforce.com
EGUIDE: Patient engagement is widely considered as a critical component of achieving high-quality care. Inside this expert guide, uncover survey results from the purchasing intentions survey by TechTarget and CHIME, the influence of patient engagement on tech investments and value-based reimbursement, and how IoT and CRM can enhance patient care.
Posted: 04 Dec 2017 | Published: 30 Nov 2017

Salesforce.com

Bright Ideas: Line of Business (IT)
sponsored by Zendesk
CASE STUDY: Discover how companies like Xerox and L'Oreal adapted and refined their customer support offerings to help with their workforce and IT struggles.
Posted: 29 Nov 2017 | Published: 29 Nov 2017

Zendesk

How the Cloud Helps you Find More Time in the Busy World of Real Estate
sponsored by Vonage
RESOURCE: Read this resource to learn how new cloud-based communication technology can help streamline your business processes and help increase your customer's satisfaction.
Posted: 28 Nov 2017 | Published: 28 Nov 2017

Vonage
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