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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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Why You Should Invest in Marketing as a Service
sponsored by Act-On Software
RESOURCE: Read this resource to learn why you may want to consider investing in Marketing-as-a-Service to help target your most responsive audience with intelligent, personalized marketing automation.
Posted: 11 Jul 2019 | Published: 28 Feb 2019

Act-On Software

Co-Marketing Relationships Guaranteed to Expand Your Reach
sponsored by Act-On Software
RESOURCE: Co-marketing is when two or more companies team-up to communicate with their distinct audiences in a collaborative fashion—and it is an extremely lucrative marketing tactic for businesses of all sizes. Read this resource to learn why if you don't have co-marketing strategies planned for this year, you could be missing out—and how to remedy this.
Posted: 11 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Your Path, Your Way: 3 Options for Transforming Your Legacy Contact Center
sponsored by Genesys
EBOOK: In this e-book, discover how to transform your contact center with Genesys. Learn how to maximize your customer experience platform migration options while minimizing risk and disruption, and explore how the cloud can help improve your migration prospects.
Posted: 11 Jul 2019 | Published: 11 Jul 2019

Genesys

From Cold Lead to Closed Deal: How to Use Trello to Optimize Sales Deals
sponsored by Atlassian
WHITE PAPER: In this white paper, explore how to build a process that supports your sales team with Trello. Discover the workflows your sales team can use to optimize processes and deals, and learn how Trello can help your organization move leads along the funnel, organization communications, and more.
Posted: 11 Jul 2019 | Published: 11 Jul 2019

Atlassian

Upgrading Retail: 5 Key Tools for Digital Transformation
sponsored by Alibaba Cloud
EBOOK: In this e-book, discover the ways in which technology has reshaped the retail industry. Explore how Alibaba Cloud is helping retailers achieve digital transformation, and learn how to build digital success in retail by unlocking 5 key tools to retail transformation.
Posted: 09 Jul 2019 | Published: 09 Jul 2019

Alibaba Cloud

Smart Shopping: Digital Transformation Strategies for Retail
sponsored by Alibaba Cloud
EBOOK: In this e-book, discover the key ways in which digital transformation is affecting the retail industry. Learn how Alibaba Cloud is helping retailers achieve digital transformation, and explore how Alibaba Cloud can help your retail organization digitize in-store experiences, improve CX and more.
Posted: 09 Jul 2019 | Published: 09 Jul 2019

Alibaba Cloud

Optimize Your Digital Marketing Efforts with Alibaba Cloud Solutions
sponsored by Alibaba Cloud
WHITE PAPER: View this white paper to learn how Alibaba Cloud can help your marketing team run more efficient marketing campaigns, improve customer-brand interaction, upscale their advertisements, and more.
Posted: 08 Jul 2019 | Published: 08 Jul 2019

Alibaba Cloud

Achieve CX Optimization with Call Center Transformation
sponsored by Squelch
EGUIDE: In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
Posted: 03 Jul 2019 | Published: 01 Jul 2019

Squelch

Joyride experiences a 200% increase in leads in one month with Act-On
sponsored by Act-On Software
CASE STUDY: Read this case study to learn why Joyride Coffee's Marketing Director decided Act-On would be the CRM and marketing automation solution they needed to reach new sales lead heights.
Posted: 03 Jul 2019 | Published: 31 Dec 2018

TOPICS:  CRM | Marketing
Act-On Software

Act-On Helps Ultimo Software Solutions Rev Up Their Demand Engine and Transform Their Marketing
sponsored by Act-On Software
WHITE PAPER: Read this case study to learn how the implementation of marketing automation technologies led this company to see increased click-through rates by more than 5% YOY.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Attraction 101: Content Marketing
sponsored by Act-On Software
WHITE PAPER: Intelligent content marketing establishes many profit opportunities throughout the entire customer journey—not the least of which is lead generation. Read this white paper to learn 3 ways to use content marketing to generate leads and fill your sales funnel.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

How to Raise the Customer Experience Bar in the Digital Age
sponsored by Actico
WHITE PAPER: Read this white paper to discover how you can boost your customer experience in the digital age with technologies like AI and automation, and more.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Actico

Got CRM? Why You Need Marketing Automation Too
sponsored by Act-On Software
WHITE PAPER: Why marketing automation and CRM pair perfectlyRead this white paper to learn how to empower marketing and sales to collaborate for smarter decision-making regarding where to invest precious resources and how to validate activities that raise bottom line with marketing automation.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Build Competitive Advantage Through Customer Engagement and AI
sponsored by LogMeIn, Inc.
ANALYST REPORT: Download this Forrester report to uncover recommendations that companies can consider to help meet customer expectations to garner their satisfaction, which drives engagement, conversion, loyalty, and ultimately revenue.
Posted: 20 Jun 2019 | Published: 20 Jun 2019

LogMeIn, Inc.

Survey Results: Customer Expectations and Experiences with Online Shopping
sponsored by LogMeIn, Inc.
RESEARCH CONTENT: Inside, explore survey findings about the current state of CX for online shopping and discover how intelligent customer engagement tools can provide businesses with the actionable insights needed to efficiently deliver richer and more personalized experiences in real time.
Posted: 17 Jun 2019 | Published: 17 Jun 2019

LogMeIn, Inc.

Create the Ideal Customer Experience Without Giving Up Control
sponsored by Lucidworks
VIDEO: In this video from Lucidworks, CEO and President of Cirrus10, Peter Curran, and VP of Product Marketing at Lucidworks, Justin Sears, discus how organizations can use AI to create better customer experiences without sacrificing business control.
Posted: 17 Jun 2019 | Premiered: 10 Apr 2019

Lucidworks

Measuring Customer Experience in the Banking Industry
sponsored by New Relic
RESOURCE: In this article, learn about the 3 key dimensions that compose an effective online banking customer experience. Discover how to measure customer experiences through the use of key performance indicators (KPIs), and get the tools you need to determine the success of your customer experience strategy.
Posted: 17 Jun 2019 | Published: 31 Dec 2018

New Relic

Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

The Evolving Contact Center: From Call Center to Customer Experience Center
sponsored by Burwood
WHITE PAPER: In this white paper, learn how to upgrade your contact center's capabilities through understanding and meeting the demands of the 21st century consumer. Explore the 3 stages of a successful contact center evolution, and review guiding principles for leveraging your customer service center.
Posted: 12 Jun 2019 | Published: 12 Jun 2019

Burwood

It's Good to Talk Even in a High Tech World
sponsored by BT
WHITE PAPER: View this white paper to learn how those in the media and technology industry can improve their customer service experience through the use of a strong voice channel.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

BT

5 Signs It's Time to Change Your IT Service Desk
sponsored by Freshworks
BROCHURE: In this informative brochure, explore 5 signs of a failing IT service desk. Learn why modern organizations are retiring their legacy IT software, and review your software options with Freshservice.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

Freshworks

Raising the Bar for Digital Employee Experience
sponsored by Freshworks
WHITE PAPER: In this white paper, discover 7 ways your IT service desk can contribute to a positive employee experience. Explore the technologies raising the bar for digital employee experience, and see what your service desk can do to improve employee satisfaction across your organization.
Posted: 06 Jun 2019 | Published: 06 Jun 2019

Freshworks

Prepare Your Service Desk for Digital Transformation
sponsored by Freshworks
RESEARCH CONTENT: View this research report to gain a better understanding of the role the service desk plays in digital business transformation. Discover the major motivations behind digital transformation projects, and explore how service desk professionals feel about digital business transformation.
Posted: 06 Jun 2019 | Published: 31 Dec 2018

Freshworks

Surviving the Amazon Effect: Differentiating and Optimizing to Thrive in the Age of Amazon
sponsored by NetSuite
WHITE PAPER: In this white paper, explore how manufacturers and wholesale distributors are rising to the meet the expectations of the 21st century consumer. Discover how businesses can thrive in this competitive climate through differentiation and optimization, and learn how to survive and thrive in the age of Amazon.
Posted: 05 Jun 2019 | Published: 30 Jun 2018

NetSuite
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