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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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Deal-Makers' Guide to Salesforce
sponsored by ClearEdge
WHITE PAPER: This 33-page guide unlocks insights into how to get your best Salesforce deal by giving you, 3 tactics to help you get the best pricing on your contract, the best practices to negotiate your best deal – because negotiating without leverage is just another form of begging, tips on how to avoid over-buying or under-buying, and more.
Posted: 04 Jun 2020 | Published: 04 Jun 2020

ClearEdge

Why Emotional Connections Are Vital to Delivering Outstanding Customer Experiences
sponsored by Intrado
WHITE PAPER: Read this white paper to explore research surrounding the impact of emotional connections on good customer experiences, and get tips on establishing these connections with your customers.
Posted: 03 Jun 2020 | Published: 03 Jun 2020

Intrado

2020 Global Customer Experience Benchmarking Report
sponsored by NTT
RESEARCH CONTENT: Download the 2020 NTT Customer Experience report, which outlines the key CX trends and how you can provide an effortless experience for today’s connected customer.
Posted: 29 May 2020 | Published: 29 May 2020

NTT

3 Customer Service Megatrends In 2020: Using AI & Automation to Drive Better Experiences
sponsored by ServiceNow
RESEARCH CONTENT: Read this report to explore the top 3 AI and automation customer service trends that experts say will play a big role in your strategy for 2020.
Posted: 19 May 2020 | Published: 19 May 2020

ServiceNow

Think Beyond Traditional CRM To Elevate Your Customer Service
sponsored by ServiceNow
WHITE PAPER: One of the most effective ways to provide exception customer service is with a modern CRM solution. Learn about ServiceNow’s offering and what it can do for your business in this white paper.
Posted: 19 May 2020 | Published: 19 May 2020

ServiceNow

The 5 Productivity Secrets of Successful Salespeople
sponsored by Salesforce
EBOOK: Download this e-book to explore advice from trailblazing sales leaders on the best ways to improve productivity and foster collaboration.
Posted: 18 May 2020 | Published: 18 May 2020

Salesforce

The Evolution of Digital Experience
sponsored by Progress Software Corporation Sitefinity
EBOOK: Recently, Progress commissioned a first-of-its-kind global survey of more than 900 business leaders, web development leaders and application development leaders spanning digital experience, application development and business demands. Download the eBook and learn where your peers stand on: Strategy, results, barriers to success, and more.
Posted: 15 May 2020 | Published: 15 May 2020


Customer Service Metrics & KPIs You Should Be Tracking in the New Normal
sponsored by ServiceNow
EBOOK: Read this white paper to explore the recommended customer service metrics and KPIs that can help you track your organization’s success in a post-COVID world.
Posted: 14 May 2020 | Published: 14 May 2020

ServiceNow

IDC Vendor Spotlight: Enhancing the Customer Experience Through Data-Driven Assurance, AI, and Automation
sponsored by ServiceNow
WHITE PAPER: While many businesses have always emphasized improving the customer experience, this philosophy is now spreading to the B2B market as well. But if experience is king, how can you build it the right throne? Check out this IDC white paper and learn how building the right customer experience requires building the right platform—and more.
Posted: 14 May 2020 | Published: 01 Jan 2020

ServiceNow

The State of the Contact Center: 8 Insights Shaping the Future of CX
sponsored by 8x8, Inc.
EBOOK: Download this eBook to explore results from 8x8 and Hanover Research’s recent survey on the current state of contact centers, and the 8 key findings they predict will shape the future of CX.
Posted: 12 May 2020 | Published: 12 May 2020

8x8, Inc.

A Ranking of 9 CCaaS Vendors: Which Ones is Right for You?
sponsored by 8x8, Inc.
RESEARCH CONTENT: Download this Gartner report for a ranking of 9 CCaaS vendors—like 8x8, NICE inContact, Five9 and other leading providers—to help you decide which solution is right for you.
Posted: 08 May 2020 | Published: 08 May 2020

8x8, Inc.

Take Personalization to the Next Level with Hyper-Personalization
sponsored by Progress Software Corporation Sitefinity
WEBCAST: Watch this webinar to learn about hyper-personalization and how it can help take you existing strategy to the next level.
Posted: 04 May 2020 | Premiered: May 4, 2020


Your Personalization Checklist
sponsored by Progress Software Corporation Sitefinity
WHITE PAPER: Personalization is a vital part of good customer service—but doing it effectively can be hard. Download this personalization checklist to make sure you have all the necessary answers and tools for a successful strategy.
Posted: 01 May 2020 | Published: 01 May 2020


Future-Proof Your Digital Experiences
sponsored by Progress Software Corporation Sitefinity
WEBCAST: Digital transformation is frequently touted as a necessary initiative, but what exactly is it addressing? For many businesses, digital transformation is a process focused on overhauling and improving the user experience. Watch this webcast to learn how digital transformation affects the customer experience and prepares it better for the future.
Posted: 30 Apr 2020 | Premiered: Feb 17, 2020


Join the Adventure: Your New Customer Journey is Just Beginning
sponsored by Progress Software Corporation Sitefinity
WHITE PAPER: Although emphasizing the customer experience has been a successful business strategy for centuries, the 21st century customer is more demanding than ever. Rapidly changing communication channels, customer engagement expectations, and more have led to a customer experience expectation in flux. Read on to learn how to navigate this difficult field.
Posted: 30 Apr 2020 | Published: 30 Apr 2020


Managing through and post COVID-19: Digital imperative for banks to reduce Op-Ex and improve CX
sponsored by Fractal
WHITE PAPER: Recently, Fractal analyzed 4 trends—that have occurred as a result of COVID-19—and the potential impacts they could have on banks. Download the article to explore their analysis, and get tips on managing through and post the pandemic.
Posted: 28 Apr 2020 | Published: 28 Apr 2020

Fractal

Employee Experience and Customer Experience: 2 Halves of the Whole Equation
sponsored by RingCentral
WHITE PAPER: Download this report to explore the relationship between customer and employee experience, and what communication tools can help you support them both.
Posted: 23 Apr 2020 | Published: 23 Apr 2020

RingCentral

The pros and cons of customer service AI
sponsored by TechTarget
RESOURCE: While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.
Posted: 22 Apr 2020 | Published: 17 Jul 2020

TechTarget

A Practitioner’s Guide to Sustainable Customer Experience in the Contact Center
sponsored by Vonage
WHITE PAPER: While digital interactions are on the rise, the contact center continues to play a significant role in building and maintaining a brand’s reputation. Download this white paper for practical tips on how to deliver a great customer experience in the contact center
Posted: 15 Apr 2020 | Published: 15 Apr 2020

Vonage

Disruptive Customer Engagement with Cloud Contact Center Software
sponsored by RingCentral
WHITE PAPER: The shift to the cloud that is happening in the contact center software market is very similar to what has already happened in the customer relationship management (CRM) market. Download this report to learn why so many organizations are adopting cloud contact center software and explore 4 RingCentral customer success stories.
Posted: 13 Apr 2020 | Published: 13 Apr 2020

RingCentral

How Sales and Marketing Can Thrive on Real Purchase Intent
sponsored by TechTarget
WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
Posted: 09 Apr 2020 | Premiered: Apr 9, 2020

TechTarget

Build A Collaboration Strategy That Benefits Every Part of Your Organization
sponsored by Vonage
EGUIDE: Download this expert guide for advice on how support a collaborative culture in your organization, and 5 tips for choosing a call center customer experience platform.
Posted: 27 Mar 2020 | Published: 27 Mar 2020

Vonage

Reimagining Customer Experience
sponsored by Vonage
WHITE PAPER: Research has shown that 86% of consumers are willing to pay more for a great experience, while 89% will leave due to a poor experience. And by the end of 2020, customer experience will overtake price and product to become the key brand differentiator. Find out the Vonage journey.
Posted: 23 Mar 2020 | Published: 23 Mar 2020

Vonage

Using Automated Scorecards to Improve Agent Performance
sponsored by CallMiner
WHITE PAPER: When Quality Monitoring (QM) and recording processes were introduced, call center supervisors were able to monitor agent activity, but with all the communication channels used today, legacy QM tools are no longer adequate. Download this white paper to learn about a more modern way to create quality scorecards with speech analytics and automation.
Posted: 20 Mar 2020 | Published: 20 Mar 2020

CallMiner

How Holiday Inn Re-vamped their Contact Center with CallMiner
sponsored by CallMiner
WEBCAST: Holiday Inn Club Vacations is a collection of resorts in the U.S. Hoping to expand their contact center and better meet compliance requirements, the company implemented CallMiner’s Eureka platform. Learn about Holiday Inn’s experience and the benefits Eureka helped them realize in this brief video.
Posted: 19 Mar 2020 | Premiered: Mar 19, 2020

CallMiner
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