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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM White Papers (View All Report Types)
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Call Center Innovation That Leverages Online Tools
sponsored by 24/7 Customer Inc
WHITE PAPER: Typical call centers follow legacy processes – the customer calls in and the agent answers over the phone. Explore how an extensible SaaS app that leverages web media enables agents to provide callers with instant access to relevant content.
Posted: 23 Feb 2018 | Published: 30 Nov 2017

24/7 Customer Inc

A Unified, Smart Omnichannel Customer Experience
sponsored by 24/7 Customer Inc
WHITE PAPER: Tap into this resource to learn how your business can use AI and machine learning to understand consumer intent and create a unified omnichannel customer experience.
Posted: 23 Feb 2018 | Published: 31 Jan 2018

24/7 Customer Inc

How to Market in the Right Moment with the Right Message
sponsored by 24/7 Customer Inc
WHITE PAPER: Today's customers expect personalized interactions. With artificial intelligence (AI), machine learning and predictive analytics leading to automated 1-on-1 experiences, this becomes possible at-scale. Discover how current personalization attempts can miss the mark.
Posted: 20 Feb 2018 | Published: 31 Dec 2017

24/7 Customer Inc

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

Boosting Omnichannel Sales with Data-driven Marketing
sponsored by Reltio
WHITE PAPER: Discover how cloud-based, data-driven applications can help your marketing and sales team by blending internal and third-party data without sapping IT resources.
Posted: 08 Feb 2018 | Published: 08 Feb 2018

Reltio

What is a Customer Journey Map and Why Do You Need One?
sponsored by Signavio
WHITE PAPER: Take an in-depth look at how your business can benefit from customer journey mapping, and what steps can lead to improved CX and a boost in customer loyalty.
Posted: 24 Jan 2018 | Published: 31 Aug 2017

Signavio

ERP Software That Prepares Manufacturing and High-Tech Organizations for What's Next
sponsored by IFS
WHITE PAPER: ERP systems can help manage modern concerns by enabling your business to be agile and responsive to changing demands.
Posted: 19 Jan 2018 | Published: 31 May 2017

IFS

10 Best Practices For Integrating Your Customer Data
sponsored by Scribe Software Corporation
WHITE PAPER: Learn 10 best practices to integrate your customer data so that sales, marketing and financial teams can better position your company for customer retention.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by Scribe Software Corporation
WHITE PAPER: Explore these 8 integration scenarios that can increase the value of your Salesforce CRM system, and see which 1 best suits your business' needs.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

5 Steps for Building a Business Case for Customer Journey Mapping
sponsored by Mega International
WHITE PAPER: Customer journey mapping can help you understand your customers, improve buyer engagement and make you more agile to changing customer demands.
Posted: 18 Jan 2018 | Published: 18 Jan 2018

Mega International

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018

Microsoft

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
WHITE PAPER: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 12 Jan 2018 | Published: 30 Jun 2017

Microsoft

The Ultimate Guide to Digital Transformation & Enterprise Architecture
sponsored by Mega International
WHITE PAPER: Uncover how several prominent businesses embraced digital technologies to improve their customer experience, which helped them retain customers and increase profits.
Posted: 08 Jan 2018 | Published: 30 Sep 2016

Mega International

Cloud-Based Platforms for Marketing and Sales Directors
sponsored by NetSuite
WHITE PAPER: Explore how a cloud-based sales and marketing platform can enable your marketers to understand customer behavior and create seamless and personalized experiences.
Posted: 05 Jan 2018 | Published: 31 Dec 2017

NetSuite

Transforming Workforce Technology Is the Key to Improving Customer Experience
sponsored by Dell and Intel
WHITE PAPER: This Forrester Research report investigates how employee experience, customer experience, and revenue growth are inextricably linked. Read on to leverage employee-facing technologies to improve customer experiences, learn how to provide infrastructure support for mobile and SaaS, and more.
Posted: 14 Dec 2017 | Published: 30 Sep 2016

Dell and Intel

2017 State Of Global Customer Service Report
sponsored by Microsoft
WHITE PAPER: Uncover the Microsoft 2017 State of Global Customer Service report's key findings about digital brand engagement, customer self-service, omnichannel strategies, and more.
Posted: 08 Dec 2017 | Published: 08 Dec 2017

Microsoft

Report: A 36-Criteria Evaluation of CRM Suites
sponsored by Microsoft
WHITE PAPER: In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization's needs.
Posted: 04 Dec 2017 | Published: 04 Dec 2017

Microsoft

The Total Economic Impact™ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Zendesk

Proven Practices for Strategically Blending Content and Commerce
sponsored by Sitecore
WHITE PAPER: Today's brand and retail executives are hungering for guidance on how to successfully blend content and commerce to deliver a superior customer experience. Inside, uncover a behind-the-scenes look at how real-world businesses have gone from vision to reality.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

The Challenges of Gaining Contextual Insight
sponsored by Sitecore
WHITE PAPER: Sitecore commissioned independent market research company Vanson Bourne to investigate the data challenges that brands face today. Uncover the key findings about the challenges in trying to create better customer experiences.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

Create Your Roadmap to Customer Experience Excellence
sponsored by Sitecore
WHITE PAPER: Explore the Sitecore Customer Experience Maturity Model (CXMM), and how you can connect people, processes, technology and tactics to help you create a roadmap for customer experience excellence.
Posted: 09 Nov 2017 | Published: 09 Nov 2017

Sitecore

How to Choose the Best Content Management System for Customer Experience
sponsored by Sitecore
WHITE PAPER: Explore how companies are embracing the discipline of customer experience management, and investing in the digital transformation that enables it.
Posted: 09 Nov 2017 | Published: 09 Nov 2017

Sitecore

Context Marketing Organization and Governance
sponsored by Sitecore
WHITE PAPER: This white paper covers the organizational and governance best practices related to successfully executing context marketing programs.
Posted: 08 Nov 2017 | Published: 30 Jun 2017

Sitecore

13 Considerations for Deploying a Customer Experience Platform
sponsored by Sitecore
WHITE PAPER: When it comes to a new and improved customer experience management platform, you'll need to consider deployment approaches for each decision maker. Discover a breakdown of 13 considerations, as well as insight on available options and alternatives.
Posted: 07 Nov 2017 | Published: 30 Apr 2017

Sitecore

The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Microsoft
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