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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM White Papers (View All Report Types)
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Top 3 'Gotchas' in a Salesforce Contract
sponsored by ClearEdge
WHITE PAPER: Be sure to look closely at the terms in a Salesforce contract. Available exclusively to TechTarget members, this premium download from ClearEdge analyzes the following top 3 Salesforce contract terms to understand and how to fix them: renewal caps, swap rights and restricted use licenses.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Don't negotiate your next Salesforce deal without the correct plan. This download, exclusive to TechTarget members, will provide an overview of the ClearEdge Leverage Management Maturity Model, and drill down into the 4 areas specific to deal execution and how to apply them within your Salesforce negotiation.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Right Sizing Your Spend with Salesforce
sponsored by ClearEdge
WHITE PAPER: Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Salesforce Street Pricing and Sales Tactics
sponsored by ClearEdge
WHITE PAPER: Download now and get tactical advice to increasing your chances of getting the best discounts. Explore price statistics, average discount ranges for common product families, 3 Salesforce tactics and insights on why you should care about them, and a list of sales rep motivations to take advantage of.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Your Brand’s Blank Canvas for Increasing Sales and Product Page Conversions
sponsored by Salsify
WHITE PAPER: Using enhanced content is a business strategy that increases sales, time browsing product information, and purchase likelihood. But what exactly is enhanced content, and how can your business use it. Download this white paper by Salsify to find out.
Posted: 05 Feb 2020 | Published: 05 Feb 2020

Salsify

What Are the Biggest Challenges for Brand Manufacturers?
sponsored by Salsify
WHITE PAPER: Managing an online storefront is daunting—read this white paper to learn the challenges that many businesses are facing with online retail, and learn how they are staying competitive by abandoning old product information management systems in favor of more integrated and wide-ranging programs.
Posted: 05 Feb 2020 | Published: 12 Dec 2019

Salsify

Improve Customer Satisfaction, Sales and Workforce Engagement with Genesys AI
sponsored by Genesys
WHITE PAPER: Many companies implement AI technologies to boost customer service interactions, but its value can—and should—be extended across the entire enterprise. Find out how you can implement AI throughout your entire CX strategy with Genesys in this white paper. Also explore how Genesys has helped other large companies enhance their AI implementation.
Posted: 03 Feb 2020 | Published: 03 Feb 2020

Genesys

The power of possibilities: Buy, extend, and build on a true cloud contact center platform
sponsored by Genesys
WHITE PAPER: The buy or build debate has permeated the wide range of applications on which contact centers depend. There are good reasons for – and arguments against – each approach. Download this white paper to review the reasons for and against buying and building. Also explore the benefits of using an API-first cloud contact center solution.
Posted: 31 Jan 2020 | Published: 31 Jan 2020

Genesys

Building the Business Case for an Omnichannel Contact Center
sponsored by Genesys
WHITE PAPER: Download this tip sheet to learn 11 metrics for building your business case for omnichannel customer service.
Posted: 30 Jan 2020 | Published: 30 Jan 2020

Genesys

6 Best Practices of Field Service Leaders
sponsored by ServiceNow
WHITE PAPER: Many field service organizations today still manage much of their work manually, using spreadsheets, email and even pen and paper—which can often lead to inefficient operations and frustrated customers. Download this eBook to explore 6 best practices for upgrading field service management to improve CX.
Posted: 29 Jan 2020 | Published: 29 Jan 2020

ServiceNow

3 Strategies to Reduce B2B Churn in Telecom
sponsored by ServiceNow
WHITE PAPER: B2B is a critical area for telecom—especially with enterprise technology spending on the rise, and the emergence of the cloud, IoT, big data, and other trends. Find out how ServiceNow can help CSPs capitalize on that trend and not fall victim to B2B customer churn and SLA penalties in this white paper.
Posted: 28 Jan 2020 | Published: 28 Jan 2020

ServiceNow

How to prioritize KPIs as an e-commerce CTO
sponsored by Datadog
WHITE PAPER: CTOs from e-commerce and retail firms swim in a sea of business and system health data. It can be hard for them to balance the 2, but that’s why this article exists: to offer an efficient framework for thinking about and prioritizing KPIs, so e-commerce CTOs can check what matters and move on. Download your copy to learn more.
Posted: 24 Jan 2020 | Published: 24 Jan 2020

Datadog

Gain Situational Awareness to Improve Critical Event Management
sponsored by EverBridge Inc.
WHITE PAPER: Access this white paper to learn several techniques to improve your organization’s critical event management (CEM) like the OODA loop, data collection, and the 4 steps to resolving crises.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

EverBridge Inc.

Checklist for an Omnichannel Contact Center
sponsored by EvolveIP
WHITE PAPER: What are the key elements you need for a successful omnichannel contact center? Find out in this checklist, which you can download and use to maximize the effectiveness of your strategy.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

EvolveIP

2020 Digital Trends Deep Dive: Digital Inequality
sponsored by Adobe Inc
WHITE PAPER: Download this report to explore findings from Adobe’s recent study on why an investment in CX technology is vital in today’s competitive landscape and learn how to develop and understand the attributes that define CX maturity.
Posted: 13 Jan 2020 | Published: 13 Jan 2020

Adobe Inc

7 Secrets to Winning New Clients
sponsored by RapidFire
WHITE PAPER: Download this white paper to discover a 7-step approach for capturing new clients as an MSP and learn how to use them in your enterprise to win new customers and to streamline the onboarding process.
Posted: 04 Dec 2019 | Published: 31 Dec 2017

RapidFire

Conversational Automation: A Snapshot Guide to Building your AI Chatbot Strategy
sponsored by Talkdesk
WHITE PAPER: An ever-expanding number of chatbot software providers, paired with continuous advancement in technology, and competitors shouting about their own AI projects, can make you want to rush deployment. But doing that is risky. Download this guide for clarity on how to create the right chatbot implementation strategy for you, quickly and easily.
Posted: 02 Dec 2019 | Published: 02 Dec 2019

Talkdesk

The KPIs You Should Be Measuring
sponsored by ConnectWise
WHITE PAPER: This white paper explains how MSPs can measure performance and evaluate their relationships with clients, improve service with those clients, and increase loyalty. Download now to learn how to accurately calculate the KPIs that are critical for MSPs, such as revenue valuation, customer acquisition cost, and more.
Posted: 05 Nov 2019 | Published: 04 Nov 2019

ConnectWise

HR Service Center: Deliver Unmatched Employee Experiences
sponsored by Appian
WHITE PAPER: Appian’s intelligent automation and case management capabilities help increase productivity, accelerate HR processes, and improve employee experiences. Dive into this brief white paper to learn how Appian helps HR organizations create employee-centric solutions.
Posted: 23 Oct 2019 | Published: 23 Oct 2019

Appian

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

It's Good to Talk Even in a High Tech World
sponsored by BT
WHITE PAPER: View this white paper to learn how those in the media and technology industry can improve their customer service experience through the use of a strong voice channel.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

BT

Surviving the Amazon Effect: Differentiating and Optimizing to Thrive in the Age of Amazon
sponsored by NetSuite
WHITE PAPER: In this white paper, explore how manufacturers and wholesale distributors are rising to the meet the expectations of the 21st century consumer. Discover how businesses can thrive in this competitive climate through differentiation and optimization, and learn how to survive and thrive in the age of Amazon.
Posted: 05 Jun 2019 | Published: 30 Jun 2018

NetSuite
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