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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM White Papers (View All Report Types)
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How Marketers Can Get the Most Out of the Competitors Entity in Microsoft Dynamics 365 for Customer Engagement/CRM
sponsored by Emfluence
WHITE PAPER: Download this short white paper to learn how you can get more from your Microsoft Dynamics 365 for Customer Engagement/CRM by utilizing the some of the overlooked entities to maximize your sales and marketing effectiveness.
Posted: 19 Nov 2021 | Published: 19 Nov 2021

TOPICS:  CRM

Why Partner with Arrow for Microsoft CSP?
sponsored by Arrow Electronics, Inc.
WHITE PAPER: Many businesses are finding it challenging to maintain their position as a direct Microsoft CSP partner. Access this white paper to learn how Arrow, 2019 Indirect Provider Partner of the Year Award recipient from Microsoft, can help Microsoft partners grow profit and reduce time spent managing CSP.
Posted: 27 Sep 2021 | Published: 27 Sep 2021

Arrow Electronics, Inc.

Rightsizing Your Salesforce Spend
sponsored by ClearEdge
WHITE PAPER: Without an accurate assessment of your current environment and future needs, you can find yourself at an inherent disadvantage in negotiating the best deal. Access 'Rightsizing your Salesforce Spend and Deal Structure' to learn the mistakes that lead to overspending, discover how to accurately forecast licensing needs, and more.
Posted: 13 Sep 2021 | Published: 13 Sep 2021

ClearEdge

Salesforce Street Pricing & Sales Tactics
sponsored by ClearEdge
WHITE PAPER: This special report provides you with the actual discounts negotiated in more than 100 recent Salesforce deals on products like CRM, Marketing Cloud, Einstein and more.
Posted: 13 Sep 2021 | Published: 13 Sep 2021

ClearEdge

Top 3 Gotchas in a Salesforce Agreement
sponsored by ClearEdge
WHITE PAPER: This eBook identifies traps hidden in the standard language of your Salesforce licensing agreement and provides specific guidance to help minimize your company's exposure.
Posted: 13 Sep 2021 | Published: 13 Sep 2021

ClearEdge

Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Negotiating with Salesforce is more than a test of wills. Even fierce negotiators undermine their chances of winning without advanced planning and a disciplined approach. This guide provides a detailed set of best practices.
Posted: 10 Sep 2021 | Published: 10 Sep 2021

ClearEdge

Managing The Complex Requirements Of Your Quote-To-Cash Tech Stack
sponsored by Vertex Interactive, Inc.
WHITE PAPER: Capturing and storing information is a crucial part of CX. Without it, customer retention can decline. From first quote to the invoice, establishing loyalty and a strong brand reputation are major factors when it comes time to re-up. Open up this white paper to learn more about managing the complex requirements of your quote-to-cash tech stack.
Posted: 02 Aug 2021 | Published: 02 Aug 2021

TOPICS:  CRM
Vertex Interactive, Inc.

The 2021 Guide To Ecommerce
sponsored by Pivotree
WHITE PAPER: Access this white paper to learn the 5 critical components you need to win with ecommerce in 2021, including tips on cloud infrastructure agility, the importance of MDM, and more.
Posted: 14 Jun 2021 | Published: 14 Jun 2021

Pivotree

The Connected Center: Deliver superior CX to boost contact center value
sponsored by Verizon
WHITE PAPER: The following document contains some market insights on how trends in mobile technology, data analytics and omnichannel marketing are shaping their operations, empowering agents and strengthening the CX. Access it today to learn how you can boost the value of your contact center with stronger, faster, and personalized customer support.
Posted: 19 May 2021 | Published: 19 May 2021

Verizon

AI And Customer Experience Keeping It “Intelligent” Without The “Artificial”
sponsored by ServiceNow
WHITE PAPER: Explore this ServiceNow white paper to learn how AI-assisted customer service is delivering real, tangible benefits, ranging from 40% reduced average handle time to employee cost reductions of up to $5 million.
Posted: 08 Apr 2021 | Published: 08 Apr 2021

ServiceNow

TechTarget - A Guide To Courageous Leadership In Times Of Global Change
sponsored by Zoom Video Communications
WHITE PAPER: Zoom’s People Experience Team has created this guide to help you lead your team though the uncertainty and connect with employees in a way that will help them through this crisis. Download your copy to learn more.
Posted: 30 Mar 2021 | Published: 30 Mar 2021

TOPICS:  CRM
Zoom Video Communications

Predictive routing in action
sponsored by Genesys
WHITE PAPER: Your KPIs are the definition of your customer service success. It’s important to do all you can to drive business outcomes and meet—or exceed—performance expectations. That starts with using technologies like AI-powered predictive routing. Learn about predictive routing, and how it can help you deliver a top-notch CX in this brief.
Posted: 18 Mar 2021 | Published: 18 Mar 2021

TOPICS:  CRM
Genesys

Improve the Contact Center Customer Experience with Digital Technologies
sponsored by ServiceNow
WHITE PAPER: While the contact center customer experience is generally better than ever, too many businesses are simply purchasing cutting edge solutions without a thoughtful technology strategy— a dangerous game to play. Access this expert guide to learn 4 steps to successful contact center technology implementation.
Posted: 26 Jan 2021 | Published: 22 Jan 2021

ServiceNow

4 Key Drivers of Change in Customer Experience
sponsored by ServiceNow
WHITE PAPER: Contact centers are no longer the unresponsive, slow, frustrating call centers of yesteryear. With the help of digital technologies, businesses are able to provide their consumers with new levels of support. Read on to learn 4 key trends, inside and outside the contact center, that are elevating customer experiences to new heights.
Posted: 26 Jan 2021 | Published: 22 Jan 2021

ServiceNow

How PIMCO is Scaling their Human Capital with the Power of Digital
sponsored by Fractal
WHITE PAPER: For global investment management firms like PIMCO, terms like digital transformation mean using all the data and technology at your disposal to create a better experience for your customers. Check out this interview with PIMCO’s head of digital marketing to learn how they broke down data siloes and turned unused data into insight.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

Fractal

Why Emotional Connections Are Vital To Delivering Outstanding Customer Experiences
sponsored by Intrado
WHITE PAPER: Read this white paper to explore research surrounding the impact of emotional connections on good customer experiences, and get tips on establishing these connections with your customers.
Posted: 03 Jun 2020 | Published: 03 Jun 2020

Intrado

Think beyond traditional CRM to elevate your customer service
sponsored by ServiceNow
WHITE PAPER: One of the most effective ways to provide exception customer service is with a modern CRM solution. Learn about ServiceNow’s offering and what it can do for your business in this white paper.
Posted: 19 May 2020 | Published: 19 May 2020

ServiceNow

Managing through and post COVID-19: Digital imperative for banks to reduce Op-Ex and improve CX
sponsored by Fractal
WHITE PAPER: Recently, Fractal analyzed 4 trends—that have occurred as a result of COVID-19—and the potential impacts they could have on banks. Download the article to explore their analysis, and get tips on managing through and post the pandemic.
Posted: 28 Apr 2020 | Published: 28 Apr 2020

Fractal

Employee Experience and Customer Experience: Two Halves of the Whole Equation
sponsored by RingCentral
WHITE PAPER: Download this report to explore the relationship between customer and employee experience, and what communication tools can help you support them both.
Posted: 23 Apr 2020 | Published: 23 Apr 2020

RingCentral

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

5 Ways Analytics Will Rock Your Sales
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper for 5 essential ways data can revamp your sales cycle, and how this translates to new revenue. Read on to ensure you are tapping all the resources at your disposal, and capitalizing on the proper channels for improved revenue.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Salesforce.com

Cisco Collaboration Endpoints
sponsored by Global Knowledge
WHITE PAPER: This white paper provides you with product specifications and capabilities for Cisco's phone, desktop, and large screen immersive videoconferencing options.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Cisco Unified Collaboration Solutions Infrastructure Overview
sponsored by Global Knowledge
WHITE PAPER: Learn how Cisco Unified Collaboration infrastructure products can help you provide everything from call control which provides signaling and dial plan support to the expressway series providing firewall traversal for external access.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Digital Clarity Group — Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
Posted: 03 Mar 2015 | Published: 30 Apr 2014

Sitecore

Forbes Insights — Customers for Life: Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore
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