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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM White Papers (View All Report Types)
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The Opportunities and Obstacles of Channel Incentive Programs: 10 Questions Asked & Answered
sponsored by Fielo
WHITE PAPER: Building and running a strong channel incentive program can be a daunting project. In this white paper, read about the 10 commonly asked questions and answers that will give you the insights you need to create a successful and effective program.
Posted: 16 Oct 2019 | Published: 16 Oct 2019

Fielo

14 Tips: How To Use Email to Re-engage Cold Prospects
sponsored by PipelineDeals
WHITE PAPER: Re-engaging dead or cold leads is always easier than marketing to new ones. Rather than letting these potential sales go entirely, you can use email effectively to show them that your business is still ready and willing when they are. Read this white paper for 14 tips on how to best use email for lead re-engagement.
Posted: 03 Oct 2019 | Published: 03 Oct 2019

PipelineDeals

How to Improve Your Sales Calls and Emails
sponsored by PipelineDeals
WHITE PAPER: As technology advances, so too should your sales strategies. Research shows that emails and calls are still two of the most effective strategies—so, read this white paper to learn how you can adapt these age old methods to an era of digital consumerism.
Posted: 03 Oct 2019 | Published: 03 Oct 2019

PipelineDeals

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

CRM and Customer Care Working Together to Drive Customer Satisfaction and Loyalty
sponsored by Avtex
WHITE PAPER: It’s a tag-team effort between a strong CRM solution and involved customer care—read this white paper to learn how to empower your customer relationships by embracing both of these tactics harmoniously.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

Avtex

How to Choose a CRM for a Manufacturing Business
sponsored by PipelineDeals
WHITE PAPER: Imagine the ability to—in real-time—pull insights about your team’s sales performance or the status of any jobs. This is the power of a good CRM solution. It can’t be sugar-coated, deciding which tool is best for you will be a hurdle—use this e-book for help choosing the best CRM tool for your manufacturing business.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

How to Choose a CRM for a Construction Business
sponsored by PipelineDeals
WHITE PAPER: If you want to be consistently in the know about what your teams are accomplishing and how your sales pipelines are flowing, then a CRM tool is a given. But, how do you decide which CRM tool works best for your business? There are many choices to weigh, but this e-book will help you choose the right one for you.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

10 Sales Motivation Tips to Keep You in Your A-Game
sponsored by PipelineDeals
WHITE PAPER: Motivated sales reps drive better results—this is known. But, inspiring your sales reps is still a challenge in itself. Read this white paper for 10 tips from sales experts that will help you to motivate your sales team.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

Europe: High-stakes CX
sponsored by Verizon
WHITE PAPER: How can your organization break through Europe's unique set of CX challenges? Inside, discover the ways brands can overcome the que set of challenges Europe provides to enjoy significant CX success in the region, and learn why Europeans are so distrusting of brands using their data.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Verizon

CRM Buyers Guide: A Strategy Guide for Buying CRM Software
sponsored by PipelineDeals
WHITE PAPER: Use this CRM Buyers Guide for a comprehensive explanation of the most common business processes that CRM solutions can streamline, and—ultimately—help deciding which CRM solution will best suit your company.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

PipelineDeals

The Customer Experience Executive's Agenda: Minimize Customer Effort Through Intelligent Journey Management
sponsored by Verint Systems
WHITE PAPER: View this report from Aberdeen to explore the top priorities driving the CX executive's agenda. Review key building blocks firms use to minimize customer effort through intelligent journey management, and get the tools you need to successfully orchestrate your organization's customer journeys.
Posted: 18 Sep 2019 | Published: 31 Mar 2019

Verint Systems

CRM Special Report
sponsored by Avtex
WHITE PAPER: CRM has become the cornerstone of successful businesses around the globe, but what exactly do you know about CRM? In this special report, discover some common misconceptions about CRM. Review 4 pivotal questions that determine the success or failure of a CRM framework, and review how to measure the value of your CRM software..
Posted: 29 Aug 2019 | Published: 15 Nov 2017

Avtex

Making CX Your Business Differentiator in a Competitive Market
sponsored by Verizon
WHITE PAPER: View this white paper to learn about common CX challenges altering customer expectations around the globe. Review how instilling a customer-first business culture can jumpstart your CX strategy, and learn how to implement new technology and CX initiatives successfully, while delivering on business value and improving overall customer satisfaction.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

Verizon

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

Act-On Helps Ultimo Software Solutions Rev Up Their Demand Engine and Transform Their Marketing
sponsored by Act-On Software
WHITE PAPER: Read this case study to learn how the implementation of marketing automation technologies led this company to see increased click-through rates by more than 5% YOY.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Attraction 101: Content Marketing
sponsored by Act-On Software
WHITE PAPER: Intelligent content marketing establishes many profit opportunities throughout the entire customer journey—not the least of which is lead generation. Read this white paper to learn 3 ways to use content marketing to generate leads and fill your sales funnel.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Got CRM? Why You Need Marketing Automation Too
sponsored by Act-On Software
WHITE PAPER: Why marketing automation and CRM pair perfectlyRead this white paper to learn how to empower marketing and sales to collaborate for smarter decision-making regarding where to invest precious resources and how to validate activities that raise bottom line with marketing automation.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

The Evolving Contact Center: From Call Center to Customer Experience Center
sponsored by Burwood
WHITE PAPER: In this white paper, learn how to upgrade your contact center's capabilities through understanding and meeting the demands of the 21st century consumer. Explore the 3 stages of a successful contact center evolution, and review guiding principles for leveraging your customer service center.
Posted: 12 Jun 2019 | Published: 12 Jun 2019

Burwood

It's Good to Talk Even in a High Tech World
sponsored by British Telecommunications PLC
WHITE PAPER: View this white paper to learn how those in the media and technology industry can improve their customer service experience through the use of a strong voice channel.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

British Telecommunications PLC

Surviving the Amazon Effect: Differentiating and Optimizing to Thrive in the Age of Amazon
sponsored by NetSuite
WHITE PAPER: In this white paper, explore how manufacturers and wholesale distributors are rising to the meet the expectations of the 21st century consumer. Discover how businesses can thrive in this competitive climate through differentiation and optimization, and learn how to survive and thrive in the age of Amazon.
Posted: 05 Jun 2019 | Published: 30 Jun 2018

NetSuite

Three Pitfalls Financial Institutions Must Avoid in the Contact Center
sponsored by Appian
WHITE PAPER: Download this white paper to learn about the critical role of contact centers in building lasting customer relationships, and why it is important to deliver the best experiences at every touch point, especially in financial services.
Posted: 04 Jun 2019 | Published: 04 Jun 2019

Appian

Empower the Digital Workplace with Enterprise Chatbots
sponsored by BMC
WHITE PAPER: In this white paper, learn how enterprise chatbots can be used to meet changing employee expectations. Discover the benefits of chatbot technology, and explore how chatbots can help your organization increase business agility and improve cost savings.
Posted: 17 May 2019 | Published: 17 May 2019

BMC

Realize Your Digital Ambition: 4 Areas Energy Organizations can Power Digital Initiatives Today
sponsored by Appian
WHITE PAPER: In this e-book, learn how digital technologies can help those in the energy industry improve operations. Discover the 4 ways in which energy organizations can realize their digital ambitions, and explore how those already embracing digital technologies can drive business value and deliver tangible results.
Posted: 13 May 2019 | Published: 13 May 2019

Appian
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