CRM data integration challenges for mobile and beyond
CRM helps enterprises achieve a more comprehensive view of their customers, and mobile CRM can allow employees to work productively even with a smaller screen.
But without an effective way to integrate data from disparate systems, you can’t optimize the customer experience.
This expert guide explores the data integration challenges that companies have experienced with their mobile CRM strategies.
Discover how to overcome these problems, and learn what’s holding enterprises back from leveraging big data to improve CRM.