All resources sponsored by:

Marketo

22 Matches
The AI-empowered Marketer
sponsored by Marketo
WHITE PAPER:In this infographic, learn how AI advances and accelerates marketers' ability to transform from one-size-fits-most marketing, to developing value through deeply personalized communication.
Posted: 12 Sep 2018 | Published: 12 Sep 2018
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From Insights to Engagement: Transform Your Customer Relationships with Data
sponsored by Marketo
RESOURCE:Inside, learn why marketers struggle to see a step-by-step path forward for meeting customers' expectations, and find out how and why you can use customer data to improve engagement.
Posted: 12 Sep 2018 | Published: 12 Sep 2018
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The Two Tribes of Marketing: GDPR has Created a Cultural Split in Marketing - Only one side can win...
sponsored by Marketo
ANALYST REPORT:55% of businesses are marketing first, using GDPR compliance as an opportunity to improve customer engagement. In this report, take an in-depth look at the legal-first and marketing-first culture split and the importance of customer sentiment to how businesses use data.
Posted: 15 Aug 2018 | Published: 15 Aug 2018
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The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
RESOURCE:In this 156-page email marketing guide, uncover the 5 attributes of engaging email, which will help you tell richer and more compelling stories within your email marketing and beyond.
Posted: 10 Aug 2018 | Published: 10 Aug 2018
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The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE:In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018
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The 7 Reasons Engagement Improves Return on Your Marketing Investment
sponsored by Marketo
RESOURCE:Take a look at these slides to understand the real - and substantial – financial benefits that can come from moving to engagement-focused marketing. Learn how you can better engage with customers to avoid the risk of becoming irrelevant.
Posted: 05 Aug 2018 | Published: 03 Aug 2018
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The State of Engagement: Insights on Engagement from 2,000 Global Consumers and Marketers
sponsored by Marketo
ANALYST REPORT:In this State of Engagement report, uncover findings from a survey of 1,100+ marketers and 1,000+ consumers that reveal how consumer engagement happens, and how success is measured.
Posted: 30 Jul 2018 | Published: 30 Jul 2018
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The Definitive Guide to Account Based Marketing
sponsored by Marketo
RESOURCE:In this resource, explore the new way of marketing, selling to, and supporting your customers at an account-level, and why it is critical to your success. Take a look at your account-based marketing playbook and some of the key benefits and the impact.
Posted: 30 Jul 2018 | Published: 30 Jul 2018
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The 8 Biggest Digital Marketing Mistakes & How to Avoid Them
sponsored by Marketo
EBOOK:Whether you are a seasoned digital marketer or a novice, you'll likely make mistakes – or already have – as you undertake your programs and campaigns. This e-book covers the 8 most common digital marketing pitfalls and how to avoid or fix your mistakes.
Posted: 27 Jul 2018 | Published: 27 Jul 2018
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The Definitive Guide to Marketing Metrics & Analytics
sponsored by Marketo
WHITE PAPER:In order to better understand your organization's marketing budget as it relates to profit, performance, and growth, you need to have a comprehensive grasp on the right measurements and analytics. Luckily, this comprehensive resource serves as a guide to quantifying your marketing investments so that you can increase revenue and drive growth.
Posted: 26 Jun 2013 | Published: 31 Dec 2011
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5 Must-Have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE:Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
Posted: 29 Dec 2016 | Published: 23 Dec 2016
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What to Look for in Marketing Automation Software
sponsored by Marketo
EGUIDE:When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
Posted: 22 Dec 2016 | Published: 22 Dec 2016
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5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE:There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016
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The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER:This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015
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Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER:This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015
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The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE:This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015
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Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER:Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER:Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER:In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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The Definitive Guide to Lead Nurturing
sponsored by Marketo
WHITE PAPER:The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
Posted: 12 Nov 2010 | Published: 12 Nov 2010
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Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER:In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010
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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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