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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

The Marketing Automation Success Kit
sponsored by Salesforce.com
RESOURCE: This starter kit is a 5-step guide demonstrating how to reach your goals with marketing automation software.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

Salesforce.com

The Ultimate Guide to Sales Success
sponsored by ConnectWise
WHITE PAPER: This white paper provides insider tips and best practices for hiring the right sales people, compensating them fairly, and creating smart and effective sales processes. Additionally, learn seven things to consider before hiring a sales rep.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

ConnectWise

The Complete Guide to Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

ROI of Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book explores how organizations power sales and marketing initiatives with marketing automation software by studying its return on investment (ROI).
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Marketing Automation: How to Build a Sales and Marketing Ecosystem
sponsored by Salesforce.com
EBOOK: This e-book explores how marketing automation creates a dynamic duo: sales and marketing working together hand-in-hand.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by Salesforce.com
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Five Ways Small Businesses Are Powering Growth with Marketing Automation
sponsored by Salesforce.com
WHITE PAPER: In this resource, you'll discover 5 use cases in which marketing automation enabled small business marketers to do more with less. In addition, learn how you can maximize the productivity of a small team, create a marketing and sales workflow that everyone is happy with, and more.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Salesforce.com

10 Tips for Accelerating Your Pipeline
sponsored by Salesforce.com
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

Unite Sales and Marketing Initiatives to Drive Optimal Business Success
sponsored by Salesforce.com
EBOOK: Learn how uniting sales and marketing efforts can enable your sales cycle to run smoother, your customers' experiences to be more consistent and personalized, and your bottom line to see huge wins.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

Five Hacks to Dominate Your Quota This Quarter
sponsored by Salesforce.com
EBOOK: Access this e-book today to learn how to tackle 5 common B2B sales scenarios, with useful hacks that include reviving dormant leads, easy lead prioritization, and 3 more.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

Double Your B2B Conversion Rates in 8 Steps
sponsored by Salesforce.com
EBOOK: Access this valuable resource to learn 8 critical steps to increasing the success of your online lead generation program. Tips and tricks include: simplifying your form, bragging about your credibility, and more.
Posted: 05 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

A Step-by-Step Map to Reaching Prospects, Qualifying Leads, and Closing Deals
sponsored by Salesforce.com
RESOURCE: This infographic breaks the sales process down into three steps that will ultimately drive more sales for your organization. View now to access an extremely helpful and detailed roadmap to reaching more prospects, qualifying more leads, and closing more deals within your organization.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

Salesforce.com

8 Ways Marketing Automation Can Unlock the Value of Your CRM
sponsored by Salesforce.com
EBOOK: This eBook explains why marketing automation and CRM their full potential by being thoughtfully paired. Read on to learn how to unlock the key functionality that top-performing sales and marketing teams rely on.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

Salesforce.com

Deloitte CIO Survey 2014
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ComputerWeekly.com

How to Pick the Right Mobile Sales Force Automation APP
sponsored by Adobe EchoSign
EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign

Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW: This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014

IBM

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

SearchCRM

Evaluate Today's Leading Integrated Marketing Management Vendors
sponsored by Teradata
ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Teradata

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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