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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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Case Study: ESI Media Leverages Customer Data to Drive Ad Revenue
sponsored by Gigya
CASE STUDY: This brief case study reveals the strategy that allowed a publishing company to capture, integrate, and segment customer data for more effective campaign use. Discover how customer identity management enabled them to increase their advertising ROI with higher-quality customer data.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

5 Ways to Improve Business Agility
sponsored by Mitel Networks Limited
WHITE PAPER: If your organization is to remain competitive, then the ability to anticipate change and adapt quickly is critical. With each new technology, the world gets smaller and communication becomes easier. Take advantage of emerging opportunities to give your business a competitive edge.
Posted: 11 Mar 2016 | Published: 31 Dec 2014

Mitel Networks Limited

Video: Oshkosh Runs Its Business Better with Oracle Sales Cloud
sponsored by Oracle Corporation
VIDEO: In this brief video, learn how an industrial company leveraged cloud-based sales software to transform selling practices and harmonize business processes. Watch now to see the positive benefits they gained.
Posted: 08 Mar 2016 | Premiered: 05 Nov 2014

Oracle Corporation

DX Marketing Selects Oracle Cloud as a Foundation for its Data-Driven Marketing Platform
sponsored by Oracle Corporation
PRESS RELEASE: Find out why DX Marketing chose cloud services to streamline processes and glean insights from large volumes of data. Evaluate the benefits they experienced, including: reduced risk and infrastructure costs, improved time to market and scalability, and more.
Posted: 07 Mar 2016 | Published: 30 Jul 2015

Oracle Corporation

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

Modernize and Measure Marketing with Digital Insight
sponsored by Oracle Corporation
WHITE PAPER: Learn about an analytics strategy that unifies marketing data, engages customers with relevant and individualized experiences, and analyzes performance for strategic insights. Discover how you can boost conversion rates and measure marketing's contribution to your business.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Oracle Corporation

8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

Forbes Article: Customer Service Is The New Marketing
sponsored by Oracle Corporation
RESOURCE: Read this Forbes article about how marketing decision makers are steering the customer service wheel for ideas on how you can drive customer engagement, and open up new sales pipelines.
Posted: 22 Jan 2016 | Published: 20 Aug 2015

Oracle Corporation

Today's Recruiter Must Think Like a Marketer
sponsored by IBM
WEBCAST: This webcast explores why today's recruiter must think like a marketer. Learn how you can fill critical positions by following rules set out by successful marketing teams.
Posted: 20 Jan 2016 | Premiered: Sep 21, 2015

IBM

Marketing Your MSP Business: 4 Steps to Measurable Success
sponsored by Solarwinds N-able
RESOURCE: This resource outlines 4 key steps to successful marketing for MSPs of any size. Read on to learn about how to build a focused marketing program that can give you measurable results.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Solarwinds N-able

Global CRM: Grant Thornton Fosters Collaboration, Drives Sales, and Impresses Clients
sponsored by Microsoft
CASE STUDY: This case study outlines the global CRM strategy an accounting organization used that allowed them to experience a 450% jump in the number of sales opportunities tracked by their system. Learn how to use CRM to foster collaboration, drive sales, and impress clients.
Posted: 07 Jan 2016 | Published: 25 Jun 2015

Microsoft

4 Steps to Data-Driven Customer Engagement
sponsored by SAS
WHITE PAPER: This resource explains how a data-driven, customer-focused marketing process can help you engage customers. Learn four steps to boost marketing returns.
Posted: 06 Jan 2016 | Published: 31 Dec 2015

SAS

How to Drive Efficiency in Multi-Channel Campaigns
sponsored by Microsoft
WHITE PAPER: This solution brief explores how you can consolidate your lead management, sales collaboration, social marketing, and analytics into a single platform. Learn how you can plan, execute, and measure multi-channel campaigns easily.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

Retail Insights for Data-Driven Merchandising
sponsored by IBM
WHITE PAPER: With the retail marketplace constantly in flux, it's incredibly difficult to get actionable insights in time to optimize merchandising and maximize sales. Discover a strategy to rapidly access new insights and enable data-driven merchandising. Learn how you can identify new shopper marketing opportunities, avoid excess inventory, and more.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

Identify Must-Haves to Land the Best CRM Tool
sponsored by SearchCRM
EBOOK: This exclusive buyer's guide details the essentials for acquiring the best CRM tool. Download now to explore features and other areas to consider in a CRM tool that will help with your purchasing decisions and how the future of your organization could impact these decisions.
Posted: 07 Dec 2015 | Published: 07 Dec 2015

TOPICS:  CRM | Marketing
SearchCRM
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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