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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
51 - 75 of 319 Matches Previous Page  |  Next Page
Building a Business Portfolio to be Customer-Centric: 3 Considerations
sponsored by Infor
WHITE PAPER: Is your business positioned to meet the new customer expectations and demands, and add services to your business portfolio? Access this white paper now to learn how you can best take advantage of CRM technology to grow your business portfolio and understand your customers.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
EBOOK: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 05 Jul 2016 | Published: 30 Jun 2015

Infor

7-Eleven Cuts Campaign Lead Times by 80%, Optimizes Customer Experience
sponsored by Splunk
CASE STUDY: Discover in this case study how 7-Eleven overcame their manual data analysis and operational burdens, delivering a comprehensive overview of all internal data and analyzing the performance at every point-of-sale to optimize customer experience. Read on to experience an 80% reduction in lead time for promotional campaigns.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Splunk

How to Personalize Customer Experiences with Context-Aware Content
sponsored by SearchContentManagement
EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
Posted: 19 Apr 2016 | Published: 15 Apr 2016

SearchContentManagement

Sales & Marketing Alignment: Bridging the Gap
sponsored by ComputerWeekly.com
RESOURCE: Sales and marketing alignment involves a solid partnership to ensure a seamless customer experience. In this guide, Sales & Marketing Alignment: Creating a Solid Partnership, uncover sales and marketing alignment strategies to get the best results from customer service, customer experience, sales, and marketing initiatives.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

Improving Customer Service with Knowledge Management Systems
sponsored by Salesforce.com
EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
Posted: 20 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Customer Experience Is the Battleground
sponsored by Avaya CenturyLink
RESOURCE: 81% of customers now expect organizations to deliver multiple lines of communication through an omnichannel presence. Read on to discover what other standards customers are setting and how to meet their expectations when it comes to delivering the best possible customer experience.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Avaya CenturyLink

3 Customer Engagement Pillars: Driving Customer Lifetime Value to New Heights
sponsored by Avaya CenturyLink
WHITE PAPER: Customer engagement is the central ingredient to improving long term customer retention rates. This resource describes the three pillars of customer engagement required to derive maximum value from every customer interaction.
Posted: 29 Jun 2016 | Published: 31 Dec 2015

Avaya CenturyLink

CRM for Industrial Manufacturing
sponsored by Infor
WHITE PAPER: Industrial manufacturers are struggling to maintain profit and achieve any significant growth. This CRM solution designed for industrial manufacturers enables you to identify key data trends and deliver the best products and services possible.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Infor

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

Why Omnichannel Experience Delivery is a Full Contact Sport
sponsored by Genesys
EGUIDE: Expert consultants and users from eBay and Boingo Wireless discuss contact center technology trends, mistakes, and best practices. Discover ways to upgrade your existing infrastructure to enhance the customer experience and help your company run more efficiently.
Posted: 21 Jun 2016 | Published: 07 Jun 2016

Genesys

Trends 2016: The Future of Customer Service
sponsored by ServiceNow
ANALYST REPORT: Today's customer expectations for easy, effective, and personal service are shaping customer service technology priorities. Explore this summary of the top 10 customer service trends that application development and delivery (AD&D) pros and CIOs alike must pay attention to.
Posted: 16 Jun 2016 | Published: 05 Jan 2016

ServiceNow

Sales Intelligence: Efficiently Gain Insights into Customer Data
sponsored by IBM
EGUIDE: How can you encourage a data-driven sales team without wasting time sifting through volumes of irrelevant information? This expert e-guide discusses the sales intelligence strategies that several companies have implemented to efficiently gain actionable insights into customer data and drive sales.
Posted: 01 Jun 2016 | Published: 17 May 2016

IBM

Your Expert Guide to Picking the Right Big Data Analytics Tool
sponsored by Hewlett-Packard Enterprise
EGUIDE: Big data analytics can empower users to derive business value from massive amounts of varied data, but not every big data analytics tool is a good fit for every organization. This expert e-guide reveals how to choose the right big data analytics product to fit your enterprise's specific needs.
Posted: 25 May 2016 | Published: 16 May 2016

Hewlett-Packard Enterprise

How the Internet of Things Will Reshape Enterprise Operations and Consumer Applications
sponsored by IBM
EGUIDE: How will the expansion of the Internet of Things (IoT) influence the workplace and the consumer sphere? This two-part e-guide explains how the IoT will impact supply chain management in the near future and explores how IoT devices will transform enterprise and consumer applications alike.
Posted: 11 May 2016 | Published: 06 May 2016

IBM

How to Improve Visibility into Sales Performance
sponsored by IBM
EGUIDE: In this expert e-guide, learn real-world strategies for understanding sales performance and making improvements to drive revenue. You'll discover how a prosthetics supplier gained up-to-the-minute updates on quotas and goals to drive better sales performance.
Posted: 09 May 2016 | Published: 28 Apr 2016

IBM

Prosthetics Supplier Boosts Visibility into Sales Performance
sponsored by IBM
EGUIDE: This expert e-guide reveals how a prosthetics supplier provided their sales reps with up-to-the-minute updates on their quotas and goals, empowering them to boost their performance. Discover how you can improve visibility and react to trends as they happen.
Posted: 02 May 2016 | Published: 28 Apr 2016

IBM

Case Study: SofTrek Boosts Customer Satisfaction with Embedded BI
sponsored by TIBCO Software Inc.
CASE STUDY: A software provider needed to quickly and seamlessly embed business intelligence capabilities into their CRM app. This case study discusses the strategy that empowered the company to provide improved workflow and usability and faster results for their users.
Posted: 07 Apr 2016 | Published: 31 Dec 2014

TIBCO Software Inc.

Case Study: Analytics for Big Customer Data
sponsored by IBM
WHITE PAPER: This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.
Posted: 14 Mar 2016 | Published: 25 Jan 2015

IBM

Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers
sponsored by IBM
CASE STUDY: This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.
Posted: 14 Mar 2016 | Published: 06 Oct 2014

IBM

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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