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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Take Action on Customer Insights
sponsored by Hewlett-Packard Limited
WHITE PAPER: With analytics, companies can capture, analyze and provide insights to respond to customers in real time through social media channels. Read this white paper to discover the importance of a solid customer analytics strategy.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Embedding Business Analytics to Improve Your Applications Value Proposition
sponsored by Information Builders
WHITE PAPER: Access this white paper and understand how to incorporate market-leading analytics into your application. Discover how it helps you improve your value proposition and drive new revenue, while maximizing big data sources such as sales, inventory, and marketing.
Posted: 08 Apr 2015 | Published: 31 Jan 2014

Information Builders

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

Embrace Cutting Edge Business Analytics with BI Modernization Services
sponsored by Hewlett-Packard Limited
VIDEO: Watch this featured video to learn how to embrace cutting edge business analytics. Understand how to modernize your Business Intelligence (BI) services, in order to better serve your customers.
Posted: 06 Apr 2015 | Premiered: 06 Apr 2015

Hewlett-Packard Limited

Use Analytics to Engage the Empowered Customer
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this content-packed white paper to understand how analytics services provide an end-to-end solution that offers rapid time-to-value for chief marketing officers and sales leaders. Read on and achieve new, profitable customers.
Posted: 03 Apr 2015 | Published: 30 May 2014

Hewlett-Packard Limited

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

5 Challenges to Building a Loyalty Program — and How to Overcome Them
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Discover how your business can overcome the top 5 challenges to building a loyalty program, to ensure customers come back and your revenue remains steady.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

Silverpop Systems Inc. an IBM Company

Rise to the Next Level of Consumer Intelligence
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this rich white paper to understand how social media and mobile applications engage and influence consumer behaviors. Read on and learn best practices for advancing in these areas.
Posted: 02 Apr 2015 | Published: 30 Jun 2014

Hewlett-Packard Limited

Learn From History to Make Better Analytics Decisions
sponsored by Hewlett-Packard Limited
VIDEO: View this brief video to understand how analytics uses data to propel good decision making. Learn the difference between simply reporting transaction data, and gaining insights from technologies.
Posted: 02 Apr 2015 | Premiered: 19 Mar 2015

Hewlett-Packard Limited

Banca Carige Provides Superior Customer Service with Innovative Mobile Services
sponsored by IBM
WHITE PAPER: This case study describes how Italian bank Banca Carige developed an understanding of consumer behavior through analytics, and also launched new mobile services to engage and retain customers.
Posted: 17 Mar 2015 | Published: 30 Apr 2014

IBM

Mastering the New Customer Experience Mangement in the Era of the Empowered Customer
sponsored by Sitecore
WHITE PAPER: In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
Posted: 03 Mar 2015 | Published: 30 Apr 2014

Sitecore

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

CRM: Improve Customer Retention and Drive Sales
sponsored by ConnectWise
CASE STUDY: The following case study explores the CRM solution Fred IT used to consolidate its data sources and improve the visibility and sales functionality of their efforts. Read on to learn how this technology can benefit your business as well.
Posted: 02 Feb 2015 | Published: 02 Feb 2015

ConnectWise

Understand the benefits of CRM
sponsored by ComputerWeekly.com
RESOURCE: An important goal of CRM is not only to provide an organisation with a clear picture of each customer's habits and preferences, but also to make personalisation and automated messaging easier. Help us understand more about your CRM challenges and in return you will get access to our report on 'To Pump up Data Volume, Connect Customer Channels'.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

ComputerWeekly.com

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

bioMerieux Case Study Order Processing Automation
sponsored by Esker Inc.
CASE STUDY: To see what platform one company chose to implement to better organize, manage, and access their email and order data, read this informative case study.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Esker Inc.

Top 10 reasons to Choose Infor CRM
sponsored by Infor
WHITE PAPER: This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company's growth.
Posted: 16 Jan 2015 | Published: 16 Jan 2015

Infor

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
Posted: 21 Nov 2014 | Published: 21 Nov 2014

SearchCRM

3 Top Ways Next-Gen Servers Support Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper outlines the three business driven strategies that next-gen servers support businesses. Learn how to achieve high levels of performance to support advanced analytics and CRM.
Posted: 14 Oct 2014 | Published: 01 Oct 2014

Dell, Inc. and Intel®
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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