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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Seamless Service and Commerce Drives online conversions
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive white paper to learn more about seamless service and commerce, to drive your online sales through outstanding customer support. Read on to get 5 best practices for delivering seamless service and commerce.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

Top Questions to Ask Your Field Service Vendor
sponsored by Oracle Corporation
WHITE PAPER: Choosing the field service management solution is a critical choice for any organization. But how can you tell which features will complement your business strategy?Access this exclusive guide with questions to help you evaluate different service providers in 8 key areas.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Perception and Reality: How Telecom Disappoints Customers
sponsored by Oracle Corporation
RESOURCE: In this informative fact sheet get raw numbers on the quality of customer service delivered by communications and telecom companies. Learn about comm companies' lackluster omni-channel service and how investing in improved products could be an opportunity for telecom companies to outpace other industries in customer service.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

How Tech Firms Must Use Customer Service for Conversions
sponsored by Oracle Corporation
RESOURCE: Access this brief infographic to learn more about how tech firms' customer service is falling behind. Read on to learn how tech firms measure up to other industries in customer service and discover strengths and opportunities for improvement within the tech industry.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Customer Service for Customer Advocacy in Retail
sponsored by Oracle Corporation
RESOURCE: Access this brief infographic to learn more about how retailers are overestimating their customer service programs. See how retailer's customer service stacks up against other industries and learn about potential threats where competitors can outpace retailers in customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Why Manufacturing Firms Must Improve Customer Service
sponsored by Oracle Corporation
RESOURCE: Explore this brief infographic to measure manufacturing's success versus other industries in modern customer service implementations. Learn about manufacturing's strengths and weaknesses, and where there is room for manufacturers to come out ahead in customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

How Finance Companies Lose Out With Bad Customer Service
sponsored by Oracle Corporation
RESOURCE: In this brief resource you can get a concise overview of state of customer service in the financial services industry with raw facts and figures. Learn about omni-channel service in the financial industry and see how financial services stack up against other industries in customer service capabilities.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Five Customer Imperatives to Strengthen Customer Relationships
sponsored by IBM
WHITE PAPER: This white paper discusses a specific set of best practices your organization can follow in order to ensure that your company maximizes the value of your customer data and sustains higher levels of revenues and profits.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

IBM

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Redefining Customer Loyalty: Using Psychology for Better Customer Service.
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Organizations are investing in business models to more effectively engage with digital consumers at every touch point in the consumer experience lifecycle. Access this in-depth white paper to learn more about the way in which organizations are redefining their standards of customer loyalty in the modern era.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation UK Ltd

7 Signs You Need Advanced Analytics for Salesforce (or any CRM)
sponsored by Birst
WHITE PAPER: This resource discusses the seven warning signs that you may be making reporting and analytics more difficult for your sales team, making them less productive for your business. If any of them are true for you, it may be time to look into an advanced sales analytics tool.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Birst

Catching up to Modern Customer Support in Manufacturing
sponsored by Oracle Corporation
WHITE PAPER: Great products and competitive prices are no longer enough, customers demand personalized, responsive, customer service and support with access via digital channels like online forums to share product/service ideas. Access this concise executive summary to learn the benefits of using Oracle cloud products to modernize your customer service.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Oracle Service Cloud: Excellent Service for Financial Firms
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive executive summary to learn how your financial services business can provide excellent service without a complete view of the customer. Read on to learn the challenges facing your industry, and how you can work to achieve a seamless customer experience.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Solve the Customer Service Gap: Expectations Versus Delivery
sponsored by Oracle Corporation
WHITE PAPER: Learn more about this disconnect between what organizations think they're delivering and what customers expect. Read now to get tips from modern communications providers on how to close this gap, and determine potential solutions for your organization.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Are You Outpacing Your Executive Peers in Customer Service?
sponsored by Oracle Corporation
ANALYST REPORT: Access this in-depth white paper to learn more about common ways your organization could be overestimating the efficacy of your current customer service strategy and how you can spice up your CRM to reach more customers more effectively.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Good Service, Happy Customers: Oracle Cloud Customer Service and Support
sponsored by Oracle Corporation
VIDEO: Watch this quick video to learn more about the benefits of using Oracle customer service and support platforms to deliver impeccable customer experiences that drive sales and increase revenue with the ease of cloud technology.
Posted: 04 Mar 2015 | Premiered: 28 Sep 2012

Oracle Corporation

Delivering the Ultimate Cross-Channel Experience
sponsored by Oracle Corporation
WHITE PAPER: Explore this concise fact sheet which details the features of Oracle's cross-channel customer experience platform, boasting potential benefits like increased customer loyalty, empowered customers who self-serve, reduced incident handling time, and more.
Posted: 04 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Mastering the New Customer Experience Mangement in the Era of the Empowered Customer
sponsored by Sitecore
WHITE PAPER: In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
Posted: 03 Mar 2015 | Published: 30 Apr 2014

Sitecore

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

The State of Data-Driven Marketing and CEM in 2015
sponsored by Teradata
RESOURCE: Learn about how data-driven marketing can create individualized insights. Connect large amounts of online and offline data to deliver cross-channel, personalized marketing campaigns and meet customer demands.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

How XO Communications reduces customer attrition with predictive analytics
sponsored by IBM
CASE STUDY: The following case study examines how XO Communications, by using predictive analytics, was able to ensure that their smaller client accounts did not fall to the waste side. Additionally, learn how they were even able to identify customer churn risks and provide care teams with the right insights to prevent attrition.
Posted: 03 Feb 2015 | Published: 03 Feb 2015

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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