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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Top Questions to Ask Your Field Service Vendor
sponsored by Oracle Corporation
WHITE PAPER: Choosing the field service management solution is a critical choice for any organization. But how can you tell which features will complement your business strategy?Access this exclusive guide with questions to help you evaluate different service providers in 8 key areas.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Are You Outpacing Your Executive Peers in Customer Service?
sponsored by Oracle Corporation
ANALYST REPORT: Access this in-depth white paper to learn more about common ways your organization could be overestimating the efficacy of your current customer service strategy and how you can spice up your CRM to reach more customers more effectively.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015


How XO Communications reduces customer attrition with predictive analytics
sponsored by IBM
CASE STUDY: The following case study examines how XO Communications, by using predictive analytics, was able to ensure that their smaller client accounts did not fall to the waste side. Additionally, learn how they were even able to identify customer churn risks and provide care teams with the right insights to prevent attrition.
Posted: 03 Feb 2015 | Published: 03 Feb 2015


CRM: Improve Customer Retention and Drive Sales
sponsored by ConnectWise
CASE STUDY: The following case study explores the CRM solution Fred IT used to consolidate its data sources and improve the visibility and sales functionality of their business. Learn how this technology could benefit your business processes.
Posted: 02 Feb 2015 | Published: 02 Feb 2015


Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015


A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
Posted: 21 Nov 2014 | Published: 21 Nov 2014


Understand the benefits of CRM
sponsored by
RESOURCE: An important goal of CRM is not only to provide an organisation with a clear picture of each customer's habits and preferences, but also to make personalisation and automated messaging easier. Help us understand more about your CRM challenges and in return you will get access to our report on 'To Pump up Data Volume, Connect Customer Channels'.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

The Social Dimension of Business Analytics: Extracting Value from Customer Feedback
sponsored by Information Builders
WHITE PAPER: The following informative white paper examines the biggest issues with conventional social media and BI tools and offers insight into a social media analytics platform that can improve the value of customer data, marketing approaches, and more.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Information Builders

Digital Data + Analytic Visualization = Digital Intelligence Opportunities
sponsored by SAS
WHITE PAPER: Explore this exclusive white paper to find out how analytics can help you revolutionize your digital marketing strategy, and get insights into a history of fragmented data and analytics tools.
Posted: 25 Sep 2014 | Published: 25 Sep 2014


WCM's Role in Improving Customer Experiences
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore key topics to consider when refocusing web content management (WCM) strategies to better meet customer expectations. Plus, learn how integrating WCM with CRM tools can lead to a more targeted customer experience.
Posted: 18 Sep 2014 | Published: 18 Sep 2014


A New Measure of Sales Success
sponsored by TechTarget
RESOURCE: Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.
Posted: 08 Sep 2014 | Published: 18 Mar 2014


Providing the total customer experience with IBM Predictive Customer Intelligence
sponsored by IBM
VIDEO: Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Premiered: 16 Jul 2014


Mastering the New Customer Experience Mangement in the Era of the Empowered Customer
sponsored by Sitecore
WHITE PAPER: In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
Posted: 03 Mar 2015 | Published: 30 Apr 2014


Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013


Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010


bioMerieux Case Study Order Processing Automation
sponsored by Esker Inc.
CASE STUDY: To see what platform one company chose to implement to better organize, manage, and access their email and order data, read this informative case study.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Esker Inc.

Top 10 reasons to Choose Infor CRM
sponsored by Infor
WHITE PAPER: This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company's growth.
Posted: 16 Jan 2015 | Published: 16 Jan 2015


How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

3 Top Ways Next-Gen Servers Support Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper outlines the three business driven strategies that next-gen servers support businesses. Learn how to achieve high levels of performance to support advanced analytics and CRM.
Posted: 14 Oct 2014 | Published: 01 Oct 2014

Dell, Inc. and Intel®

Gain vital insight from your data: An innovative approach to deliver mission-critical analytics
sponsored by IBM
WHITE PAPER: Learn more about the challenges of supporting business-critical analytics, and an innovative approach to tackling them.
Posted: 24 Sep 2014 | Published: 24 Sep 2014


Leverage Data to Enhance Customer Experiences
sponsored by Invenio Marketing
EGUIDE: This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Invenio Marketing

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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