Business of Information Technology  >   Business Management  >   CRM  >  

CRM Analytics

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
51 - 75 of 321 Matches Previous Page  |  Next Page
Chester Zoo: Educating with the Help of Sitecore® Mobile Technology
sponsored by Sitecore
CASE STUDY: Six years ago, a member of Chester Zoo's digital team identified the unstoppable rise of mobile users in analytics reports. Access this case study video and PDF to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit.
Posted: 18 May 2016 | Published: 18 May 2016

Sitecore

Sales & Marketing Alignment: Bridging the Gap
sponsored by ComputerWeekly.com
RESOURCE: Sales and marketing alignment involves a solid partnership to ensure a seamless customer experience. In this guide, Sales & Marketing Alignment: Creating a Solid Partnership, uncover sales and marketing alignment strategies to get the best results from customer service, customer experience, sales, and marketing initiatives.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

5 Ways Airports Can Improve Customer Experiences and Drive Revenue
sponsored by Gigya
WHITE PAPER: In the airport industry, customers are likely to expect inconvenience and impersonal interactions. Learn 5 ways airports can create personal experiences and drive revenue by getting a deeper insight into customers' interests and behaviors.
Posted: 15 Apr 2016 | Published: 15 Apr 2016

Gigya

How IT Leaders Are Innovating with Customer Identity Management
sponsored by Gigya
WHITE PAPER: With IT budgets limited, enterprises often struggle to secure funds for innovations that enable crucial relationships with customers. Access this white paper that explains how a separate customer identity management layer can help you attract customers while maximizing budget and ROI.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Improve User Acquisition with Customer Identity & Access Management
sponsored by Gigya
WHITE PAPER: In order to offer customers highly relevant content and drive revenue, media publishing companies need comprehensive user profiles to gain deeper insight into users' preferences and needs. Discover how a customer identity and access management solution can empower you to increase customer acquisition, improve the user experience, and more.
Posted: 14 Apr 2016 | Published: 31 Dec 2015

Gigya

Case Study: American Cancer Society Adopts a Comprehensive Constituent View
sponsored by Gigya
CASE STUDY: The American Cancer Society needed to more efficiently and securely manage the identities of its volunteers, donors, and participants. This case study discusses the authentication strategy that enabled them to capture and organize more data about their constituents' identities to make complete user profiles.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: Many organizations are moving to use APIs and SOA services to reach out to their customers on digital platforms. In this white paper, explore how you can leverage API technologies effectively, security considerations when using API, and more.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Gigya

Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

Market Overview: Customer Identity and Access Management Solutions
sponsored by Gigya
WHITE PAPER: How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.
Posted: 21 Mar 2016 | Published: 04 Aug 2015

Gigya

Leverage Accurate and Current Customer Data with Social Login
sponsored by Gigya
WHITE PAPER: To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.
Posted: 21 Mar 2016 | Published: 16 Sep 2015

Gigya

Sales Wave Analytics: Pull Actionable Insights from Sales Cloud Data
sponsored by Salesforce.com
WHITE PAPER: In this white paper, explore how cloud-based analytics can allow your whole sales team—managers, representatives, and operations—to delve deep into sales data to make smarter decisions, close more deals, edge out competitors.
Posted: 18 Mar 2016 | Published: 18 Mar 2016

Salesforce.com

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

How the Internet of Things Will Reshape Enterprise Operations and Consumer Applications
sponsored by IBM
EGUIDE: How will the expansion of the Internet of Things (IoT) influence the workplace and the consumer sphere? This two-part e-guide explains how the IoT will impact supply chain management in the near future and explores how IoT devices will transform enterprise and consumer applications alike.
Posted: 11 May 2016 | Published: 06 May 2016

IBM

How to Improve Visibility into Sales Performance
sponsored by IBM
EGUIDE: In this expert e-guide, learn real-world strategies for understanding sales performance and making improvements to drive revenue. You'll discover how a prosthetics supplier gained up-to-the-minute updates on quotas and goals to drive better sales performance.
Posted: 09 May 2016 | Published: 28 Apr 2016

IBM

Prosthetics Supplier Boosts Visibility into Sales Performance
sponsored by IBM
EGUIDE: This expert e-guide reveals how a prosthetics supplier provided their sales reps with up-to-the-minute updates on their quotas and goals, empowering them to boost their performance. Discover how you can improve visibility and react to trends as they happen.
Posted: 02 May 2016 | Published: 28 Apr 2016

IBM

Case Study: SofTrek Boosts Customer Satisfaction with Embedded BI
sponsored by TIBCO Software Inc.
CASE STUDY: A software provider needed to quickly and seamlessly embed business intelligence capabilities into their CRM app. This case study discusses the strategy that empowered the company to provide improved workflow and usability and faster results for their users.
Posted: 07 Apr 2016 | Published: 31 Dec 2014

TIBCO Software Inc.

Case Study: Analytics for Big Customer Data
sponsored by IBM
WHITE PAPER: This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.
Posted: 14 Mar 2016 | Published: 25 Jan 2015

IBM

Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers
sponsored by IBM
CASE STUDY: This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.
Posted: 14 Mar 2016 | Published: 06 Oct 2014

IBM

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Geolocation and Mobile BPM: Benefits & Challenges
sponsored by HERE
EGUIDE: In this expert e-guide, Steve Weissman discusses the benefits that geolocation brings to mobile business process management. Learn how geolocation enables you to make customer service more specific and targeted and enhances business intelligence with geodata.
Posted: 01 Mar 2016 | Published: 25 Feb 2016

HERE
51 - 75 of 321 Matches Previous Page    1 2 3 4 5 6    Next Page
 
CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2016, TechTarget | Read our Privacy Statement