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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Using Big Data Technologies to Better Understand and Engage Customers
sponsored by IBM
PRODUCT LITERATURE: In this paper, you will discover 5 high-value uses for big data and receive advice on how to exceed customer expectations of service by leveraging big data to produce an enhanced, 360-degree view of your consumers. Read on to turn your big data swell into a wealth of valuable information.
Posted: 14 Mar 2016 | Published: 31 Mar 2015

IBM

What is the Digital Transformation, and How Do You Get Started?
sponsored by Avaya
WHITE PAPER: MIT researchers say that digitally-leaning businesses ask "how," not "what," to make their omni-channel initiatives a success. Get answers to both as you learn the basics of multi- and omni-channel marketing in this informative white paper.
Posted: 14 Mar 2016 | Published: 14 Mar 2016

Avaya

Automation Objectives For Digital Transformation Strategies
sponsored by Avaya
WHITE PAPER: This brief guide reveals what you may be missing by not measuring customer lifetime value, and why automated customer experience management tools round out these strategies. Learn what you can do to outperform other organizations when it comes to customer retention, loyalty, advocacy, and more.
Posted: 14 Mar 2016 | Published: 14 Mar 2016

Avaya

Turn Social Media Relationships into Closed Sales
sponsored by Microsoft
WHITE PAPER: The most effective sales teams make it easy for their executives and account managers to make sense of social data. In this resource, you'll discover how to use social to drive sales leads, build lasting social relationships, and more.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Microsoft

Better Manage Sales and Your Business Using Cloud Sales Tools
sponsored by Oracle Corporation
VIDEO: This brief video demonstrates how you can gain insight into sales team performance, pipeline health, opportunities by stage, and more from a cloud-based analytics dashboard.
Posted: 10 Mar 2016 | Premiered: 13 Jan 2014

Oracle Corporation

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: 75% of sales reps meet their quota in top performing organizations, but becoming a market leader is not just about numbers. Uncover the processes and technologies you need for an extensible architecture that can provide you the depth and breadth of functionality to support the sales process you need.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

Driving Sales Productivity in the Workplace
sponsored by Insightly
RESOURCE: This infographic provides a quick look into how cloud-based CRM strategies can boost sales productivity and organization in your enterprise. Discover how you can receive positive benefits like better access to data, increased revenue per salesperson, and more.
Posted: 08 Mar 2016 | Published: 08 Mar 2016

Insightly

What's The Right CRM Application For My Business?
sponsored by Insightly
WHITE PAPER: In this white paper, learn how to choose a CRM application that can help you improve customer experiences, drive efficiency, and enable your business to grow.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Insightly

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

5 Ways to Drive Better Sales Results
sponsored by Oracle Corporation
WHITE PAPER: This brief resource takes a look at how sales teams can drive better results with a cloud-based CRM strategy. Discover 5 tips to connect and empower your sales team.
Posted: 03 Mar 2016 | Published: 31 Dec 2015

Oracle Corporation

CSO Insights Webcast: Raising the Bar on Sales Attainment
sponsored by Microsoft
WEBCAST: In this webcast, Barry Trailer, co-founder of CSO Insights, discusses the role of relationships in the new world of today's buyer, and how these relations impact the ability of sellers to reach their goals.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Meet the Experts! Special Edition: Get a Handle on Your Sales Issues
sponsored by Microsoft
WEBCAST: In this webinar, Barry Trailer, Co-founder of CSO Insights research firm, will help address your top sales barriers. Discover several proven methods to capture new accounts and optimize lead generation.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

3 Must-Haves to Improve Sales Performance
sponsored by Microsoft
WEBCAST: In this exclusive webcast, Marie Huwe, WW General Manager for Microsoft Dynamics, and Barry Trailer, Co-founder of CSO Insights, examine the 3 must haves to improve your sales performance. Tune in now to leverage your CRM strategies to boost sales.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Salesforce vs. Microsoft Dynamics: Your expert guide to buying, managing and running a CRM system
sponsored by TechTarget
RESOURCE: The CRM software market has exploded due to the demand for a more dynamic way to work with customers. Access your expert guide to buying, managing and running a CRM system with a comparison of Salesforce and Microsoft Dynamics, by participating in our CEM and CRM Research Program today.
Posted: 02 Mar 2016 | Published: 03 Nov 2015

TechTarget

The Business Leader's Guide to Optimizing the Social Customer Journey
sponsored by Salesforce
WHITE PAPER: Your customers are praising and complaining on Twitter and Instagram. Are you responding? This resource explains how to successfully use social media to dramatically impact the customer experience. Learn how to address common problems in this blossoming marketing tool.
Posted: 02 Mar 2016 | Published: 02 Mar 2016

Salesforce

7 Tips to Accelerate Sales Performance
sponsored by Salesforce
WHITE PAPER: Dialing potential leads is not only one of the best ways to connect with customers, but also one of your best possible prospecting tools. Access expert cold calling tips for best practices on preparing for a sales call.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Salesforce

Sales Tools Transform Prospects Into Customers
sponsored by SearchCRM
EBOOK: A recent report shows that 44% of respondents are only somewhat confident in the information generated by their sales forecasts. This expert e-guide explores how you can leverage sales intelligence tools to more effectively identify and target potential customers.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

SearchCRM

5 Blueprints for Building Smarter Emails
sponsored by Salesforce
WHITE PAPER: Prove to your audience that you're paying attention by delivering personalized content at the right moment. Uncover this guide to explore several steps designed to help you create a compelling message with impeccable timing.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Salesforce

Data-Driven Sales: Using Reports & Dashboards to Give Yourself an Edge
sponsored by Salesforce
WHITE PAPER: This resource examines just how the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance. Access now to help sales teams fully embrace the era of big data.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Salesforce

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

The Future of Sales: Insights From 14 Thought Leaders
sponsored by Salesforce
WHITE PAPER: Sales tools and methodologies have started taking small steps forward, but what does this say about where it's going? See what 14 sales leaders have to say on how to maximize sales performance.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Salesforce

Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers
sponsored by IBM
CASE STUDY: This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.
Posted: 14 Mar 2016 | Published: 06 Oct 2014

IBM

Geolocation and Mobile BPM: Benefits & Challenges
sponsored by HERE
EGUIDE: In this expert e-guide, Steve Weissman discusses the benefits that geolocation brings to mobile business process management. Learn how geolocation enables you to make customer service more specific and targeted and enhances business intelligence with geodata.
Posted: 01 Mar 2016 | Published: 25 Feb 2016

HERE

Location-Based Apps and CRM: Convenience vs Privacy Concerns
sponsored by HERE
EGUIDE: This expert e-guide explains the current landscape of the taxi-hailing application market (think Uber) and examines how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail with a big emphasis on the customer privacy concern.
Posted: 01 Mar 2016 | Published: 25 Feb 2016

HERE

Streaming Analytics FAQ: What You Need to Know
sponsored by SAS
EGUIDE: This expert e-guide provides answers to frequently asked questions about streaming analytics. Learn how streaming analytics complements traditional analytics, whether your enterprise can benefit from streaming analytics, and more.
Posted: 29 Feb 2016 | Published: 24 Feb 2016

SAS
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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