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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Multimedia (View All Report Types)
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Five Drivers of the Successful Modern Sales Force
sponsored by Oracle Corporation
VIDEO: Today's customers are more connected, more empowered, and have more choice than ever before, so it's essential you find new ways to target prospects. Discover what a successful, modern sales force looks like, and unveil 5 ways to reach the connected, informed buyer.
Posted: 23 May 2016 | Premiered: 21 Nov 2014

Oracle Corporation

New Year, New Focus: How Customer Context Improves Customer Experience
sponsored by Sitecore
WEBCAST: Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it's time to stop talking about customer centricity and do something about it.
Posted: 19 May 2016 | Premiered: May 19, 2016

Sitecore

Context Is Next: Are You Ready for the Next Wave in Marketing?
sponsored by Sitecore
WEBCAST: This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time. Tune in now.
Posted: 19 May 2016 | Premiered: Feb 2, 2016

Sitecore

Kenya Airways Delivers a Unified Voice to the Customer
sponsored by Oracle Corporation
VIDEO: Julie Mandu, Customer Care Manager of Kenya Airways, discusses why seamlessly integrating a range of cloud-based CRM, sales, and marketing tools helps them to deliver a unified voice to their customers, enable visibility into the sales workflow, and more.
Posted: 17 May 2016 | Premiered: 24 Mar 2016

Oracle Corporation

Tamer Group Drives Growth with Sales Intelligence
sponsored by Oracle Corporation
VIDEO: Tamer Group, a leading pharmaceutical organization in Saudi Arabia, discusses how the analytics function of a cloud-based sales tool helps them drive growth. Plus, learn how the mobile app increases sales productivity and effectiveness.
Posted: 13 May 2016 | Premiered: 13 May 2016

Oracle Corporation

Car Manufacturers Transform into Mobility Service Providers with IoT Data
sponsored by Hewlett-Packard Enterprise
VIDEO: This brief video reveals how car manufacturers can provide highly personalized offers to users with Internet of Things data. Discover how you can monitor performance and updates products already in the field to ensure an optimal customer experience.
Posted: 12 May 2016 | Premiered: 09 Feb 2016

Hewlett-Packard Enterprise

8 Ways Big Data and Analytics Can Make You a Better Marketer
sponsored by Oracle Corporation
WEBCAST: How can you capitalize on customer data to deliver optimal experiences and stay ahead of the competition? This brief video reveals an analytics strategy that can help marketers boost performance and drive greater revenue.
Posted: 11 May 2016 | Premiered: May 11, 2016

Oracle Corporation

Case Study: Creating a Sales Culture Focused on Standards and Efficiency
sponsored by Oracle Corporation
VIDEO: Learn how Kronos is using Oracle CPQ Cloud to shorten sales cycles, win opportunities, and save millions. Discover how their sales processes went from the wild west to a culture focused on standards and efficiency.
Posted: 05 May 2016 | Premiered: 04 Mar 2015

Oracle Corporation

Drive Sales Productivity and Customer Engagement in the Cloud
sponsored by Oracle Corporation
WEBCAST: This brief webcast discusses how cloud content and process can improve sales performance, shorten sales cycles, and improve customer engagement. We reveal how cloud tools can transform sales productivity and customer engagement in your enterprise, and ultimately drive revenue.
Posted: 23 Mar 2016 | Premiered: Mar 15, 2016

Oracle Corporation

Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise

BlaBlaCar Drives the Sharing Economy with Big Data Analytics
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data analytics platform that empowered a ridesharing service to improve the user experience and test new product features. Discover how this strategy accelerates analysis of large amounts of data to produce actionable insights faster.
Posted: 17 Mar 2016 | Premiered: 17 Mar 2016

Hewlett-Packard Enterprise

Better Manage Sales and Your Business Using Cloud Sales Tools
sponsored by Oracle Corporation
VIDEO: This brief video demonstrates how you can gain insight into sales team performance, pipeline health, opportunities by stage, and more from a cloud-based analytics dashboard.
Posted: 10 Mar 2016 | Premiered: 13 Jan 2014

Oracle Corporation

CSO Insights Webcast: Raising the Bar on Sales Attainment
sponsored by Microsoft
WEBCAST: In this webcast, Barry Trailer, co-founder of CSO Insights, discusses the role of relationships in the new world of today's buyer, and how these relations impact the ability of sellers to reach their goals.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Meet the Experts! Special Edition: Get a Handle on Your Sales Issues
sponsored by Microsoft
WEBCAST: In this webinar, Barry Trailer, Co-founder of CSO Insights research firm, will help address your top sales barriers. Discover several proven methods to capture new accounts and optimize lead generation.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

3 Must-Haves to Improve Sales Performance
sponsored by Microsoft
WEBCAST: Are your sales processes and CRM strategies up to par? Discover the three must-have keys to optimize sales performance and drive revenue. Learn about the three levels of sales performance to see how your enterprise measures up.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Transform Your Business by Embracing Commerce Cloud Tools
sponsored by Oracle Corporation
WEBCAST: When it comes to e-commerce, many top organizations are turning to the cloud because of its flexibility, scalability, and ease of use. In this resource, e-commerce executives from Elaine Turner and Rock/Creek provide a demonstration on how they're leveraging SaaS tools to help ignite innovation, simplify processes, and more.
Posted: 08 Feb 2016 | Premiered: Feb 8, 2016

Oracle Corporation

Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

Dynamic CRM for Sales Productivity
sponsored by Microsoft
VIDEO: This brief video takes you through a data-driven sales productivity system designed to drive results. Tune in and learn how to use information to gain an edge over the competition.
Posted: 16 Dec 2015 | Premiered: 03 Nov 2015

Microsoft

Integrating Predictive Capabilities to Unlock the Hidden Value of your Data
sponsored by IBM
WEBCAST: The following demo describes business analytics in action. Explore which capabilities comprise a good customer relations strategy, including customer analytics dashboards, customer retention analysis, and more.
Posted: 12 Jun 2015 | Premiered: Nov 15, 2013

IBM

GE Power & Water Transforms Sales Performance with Cloud Analytics
sponsored by Salesforce.com
WEBCAST: Many executives still rely on experience and intuition for decision-making because legacy BI tools can't handle today's huge volumes of varied data. This was the challenge facing GE Power & Water. Discover how they were able to quickly get insight into any data, forecast more accurately, and grow revenue with cloud analytics.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Salesforce.com

A Self-Service Cloud Analytics Overview: Unite CRM, ERP, and other silos of data
sponsored by Salesforce.com
VIDEO: This brief video puts the spotlight on cloud analytics. Learn the value of delivering insights to company-wide teams without the need to log IT requests, increasing the amount of pertinent questions that uncover new opportunities.
Posted: 11 Jun 2015 | Premiered: 15 Oct 2014

Salesforce.com

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Real-Time insights with SAP HANA
sponsored by HP & IntelĀ®
VIDEO: Technology has always played a considerable role in helping organizations manage data. However, with today's ever-increasing reliance on information-based operations and communications, organizations need to be on the cutting edge of data technology to stay ahead of the competition. Learn why by watching this video from HP and SAP HANA.
Posted: 16 Apr 2014 | Premiered: 16 Apr 2014

HP & IntelĀ®
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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