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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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How Banorte Offers Tailor-Made Customer Service
sponsored by IBM
VIDEO: This video describes the strategy that financial group Banorte used to centralize and organize their customer data, leading to faster data delivery. Learn how they were able to generate offers tailored to each client more quickly.
Posted: 03 Feb 2016 | Premiered: 23 Jan 2015

IBM

Data Warehousing: Embrace BI Speed and Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: This resource describes how a simplified data warehouse can result in low costs of ownership and more time available to engage and champion data-driven decision making. Learn how a strategy of simplicity that also analyzes data rapidly allows you to gain insight quickly and at low cost.
Posted: 02 Feb 2016 | Published: 31 May 2014

IBM

Mobile App Analytics At a Glance
sponsored by CA Technologies
WHITE PAPER: This resource explains how analytics reveal the quality of your app's user experience. Learn how to analytically achieve improved app performance for discriminating tastes.
Posted: 01 Feb 2016 | Published: 01 Feb 2016

CA Technologies

Where to Place Your CX Bets in 2016
sponsored by [24]7 Customer, Inc.
WHITE PAPER: Discover how to accelerate your customer experience (CX) projects' time-to-value by utilizing the latest in digital technology investments, and access 5 expert tips for digital CX. Read on for insights on fostering superior customer experience in your enterprise by honoring the mobile experience.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

[24]7 Customer, Inc.

Capitalize on the Power of Analytics for Retail
sponsored by IBM
WHITE PAPER: This white paper describes the benefits that you can experience with retail analytics, including personalized shopping experience, optimized merchandising and supply chains, and operational excellence. Discover a tool that can help you anticipate future behaviors and optimize customer interactions.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

IBM

How to Use Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: In this white paper, uncover how social media is impacting the selling lifecycle and how you can use it to drive sales. Gain insights on the pros and cons of becoming a social seller, the importance of creating your professional brand on LinkedIn, and much more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Improve Sales Performance with Analytics
sponsored by Microsoft
WHITE PAPER: This comprehensive resource reveals the benefits and pitfalls of investing in sales analytics. Access critical advice to learn how to avoid common mistakes with sales analytics and build a culture of data in your organization.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Microsoft

How to Balance Conflicting Goals in CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the importance of striking a balance between meeting customers' immediate needs, securing their long term loyalty of the brand, and the need to control the cost of operations. Uncover 5 common CRM approaches, and learn which one can help you overcome some of your core business challenges.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

4 Steps to Incredible Customer Service
sponsored by Salesforce.com
WHITE PAPER: Recently, Salesforce surveyed more than 1,900 global service leaders for their 2015 State of Service report. In this e-book, uncover the 4 actions top performers are taking to deliver exceptional service.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Salesforce.com

Online domain maturity
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Bob Tarzey and Clive Longbottom explain how organisations can provide a top-rate online experience for their customers
Posted: 13 Jan 2016 | Published: 14 Jan 2016

ComputerWeekly.com

BYOD: Leveraging External Data for Analytics Success
sponsored by Qlik
WHITE PAPER: This resource explores examples of how external data can help tackle your toughest BI challenges. Discover how self-service analytics tools can empower business users to take advantage of external data and reduce the burden on IT.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By simply updating their CRM strategy, Shell enhanced sales and revenue growth. Learn how you too can focus on more on selling and less on admin work with the right tools.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

Global CRM: Grant Thornton Fosters Collaboration, Drives Sales, and Impresses Clients
sponsored by Microsoft
CASE STUDY: This case study outlines the global CRM strategy an accounting organization used that allowed them to experience a 450% jump in the number of sales opportunities tracked by their system. Learn how to use CRM to foster collaboration, drive sales, and impress clients.
Posted: 07 Jan 2016 | Published: 25 Jun 2015

Microsoft

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius

CRM Analytics: How to Make the Most of Customer Data
sponsored by SearchCRM
EBOOK: The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

SearchCRM

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes
sponsored by Radius
RESEARCH CONTENT: This study by Forrester describes a solution for marketers struggling to draw actionable insight from the data they have: predictive analytics. Access this resource to see how predictive analytics can transform your interaction with the market and enable you to deliver better business outcomes.
Posted: 13 Jan 2016 | Published: 31 Oct 2015

Radius

CRM Stories: Rogerseller
sponsored by Microsoft
RESOURCE: In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.
Posted: 07 Jan 2016 | Published: 24 Jun 2015

Microsoft
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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