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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

IBM Watson Engagement Advisor
sponsored by IBM
WHITE PAPER: The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service.
Posted: 01 Nov 2013 | Published: 01 Nov 2013

IBM

IBM Marketing Performance Analytics
sponsored by IBM
WHITE PAPER: The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

Where have all my marketing investments gone?
sponsored by IBM
WHITE PAPER: The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

Business Analytics for Marketing
sponsored by IBM
WEBCAST: The following webcast depicts the best solution to making sure that your customers always get the best service possible.
Posted: 31 Oct 2013 | Premiered: Oct 31, 2013

IBM

Set Your IT Business Up For Success: Achieving Client Satisfaction in the First 30 Days
sponsored by LabTech Software
WHITE PAPER: Learn the steps you can follow to make the transition as smooth as possible, so you build client confidence fast and evolve from simply being the hired help to being viewed as a trusted advisor and valuable asset to your clients' business.
Posted: 26 Oct 2013 | Published: 25 Oct 2013

LabTech Software

A Practical Approach to Building a Comprehensive and Compliant RIM Program
sponsored by Iron Mountain
WHITE PAPER: This whitepaper outlines the important steps to achieve successful and compliant records and information management (RIM).
Posted: 14 Oct 2013 | Published: 14 Oct 2013

Iron Mountain

Managing the Customer Experience
sponsored by SearchCRM
VIRTUAL ENVIRONMENT: This classroom examines tips for using social media to improve the customer experience, how e-commerce and content management systems contribute to a positive customer experience, advice on formulating an effective CEM strategy and CEM and social media analytics technology.
Posted: 02 Oct 2013 | Premiered: 02 Oct 2013

SearchCRM

Microsoft Dynamics CRM For Government
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

ComputerWeekly.com

Big Data Success Stories: Practical Approaches For Achieving Results
sponsored by IBM
CASE STUDY: This comprehensive resource collects a number of big data success stories. Read on now to discover how organizations such as Barnes & Noble, Harvard Medical School, and macys.com realized the full potential of big data and drove profitability and growth.
Posted: 05 Dec 2013 | Published: 31 Oct 2012

IBM

Small businesses compete in e-commerce with same day shipping
sponsored by IBM
EGUIDE: Access this expert e-guide to uncover a solution to customer demand for same-day-shipping and how CRM has changed the entire customer experience.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

IBM

From Disney to dishwashers: Digital CRM to change customer experience
sponsored by IBM
EGUIDE: Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

IBM

Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecommunications
sponsored by IBM
WHITE PAPER: This resource examines how big data analytics is helping communications service providers (CSPs) to better understand customer behaviors, drive customer loyalty, and improve experiences. Inside, discover an enterprise-grade infrastructure designed for big data workloads.
Posted: 15 Nov 2013 | Published: 31 Oct 2013

IBM

The Business of Social Business
sponsored by IBM
WHITE PAPER: The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.
Posted: 15 Nov 2013 | Published: 15 Nov 2013

IBM

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012

IBM

Call Center Analytics: The Bottom Line
sponsored by Genesys
EGUIDE: This expert e-guide homes in on customer experience analytics and the tools and strategies that lead to success. Also inside, separate contact center analytics fact from fiction.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

Genesys

8 Steps to a Better Social Media Strategy
sponsored by Oracle Corporation
WHITE PAPER: The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Oracle Analytics for CRM, Sales, Marketing, and More
sponsored by Oracle Corporation
WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
Posted: 23 Oct 2013 | Published: 31 Dec 2011

Oracle Corporation

BI Checkmate: Outmaneuver Competition with BI and Strategy
sponsored by SAP America, Inc.
WHITE PAPER: Find out how BI can help your midsize company ahead of the competition and how you can choose the right BI product from the right vendor.
Posted: 16 Oct 2013 | Published: 16 Oct 2013

SAP America, Inc.

Rethinking WCM to Engage and Retain Customers
sponsored by SearchContentManagement
WHITE PAPER: Web content management isĀ about approaching content as a tool that ties together a variety of contact points to fully engage customers. This handbook takes a look at how WCM plays a vital role in involving customers in ways that engender long-term loyalty.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

SearchContentManagement

Managing and Optimizing the Call Center
sponsored by Aspect
EGUIDE: In this e-guide from the experts at SearchCRM.com, learn how your organization can optimize its call center and drive customer service success with the use of workforce management (WFM) software, real-time speech analytics software, guidance applications, predictive analytics, and other tools.
Posted: 24 Sep 2013 | Published: 24 Sep 2013

Aspect

Webcast: Unlocking New Insights and Opportunities with Big Data
sponsored by IBM
WEBCAST: In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
Posted: 05 Sep 2013 | Premiered: Aug 19, 2013

IBM

Web Experience Management: Omni-Channel Delivery
sponsored by OpenText
WHITE PAPER: Your brand can be the next celebrity with these helpful tips. Find out how to improve customer relationship management and web content management by consulting this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

OpenText
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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