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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: With customer service analytics, your company's business and IT teams can uncover key insights on how and when customers use your website or mobile app. Discover ways to help your business better understand and optimize the buyer's journey across multiple channels.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

Report Your Way to a Better Customer Relationship
sponsored by Solarwinds N-able
EBOOK: In this eBook you will discover why reports with a visual dashboard style graphic can quantify the value delivered to customers, building trust and creating value. Read now to put this strategy to work for your organization and creating lasting powerful customer relationships.
Posted: 29 Jul 2015 | Published: 28 Feb 2015

Solarwinds N-able

The Next Wave of Intelligent Applications
sponsored by IBM
WHITE PAPER: This white paper highlights machine learning as the next breakthrough to assist in good decision-making. Learn ways to enable your team to do highly iterative analysis that scales to large volumes of data.
Posted: 02 Jul 2015 | Published: 30 Jun 2015

IBM

See What's Possible with Analytics
sponsored by Salesforce.com
RESOURCE: This interactive resource gives users a taste of analytics in real-time. Before you make the investment, access this demo and get accustomed to dashboards, sales analytics, and more.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Salesforce.com

Integrating Predictive Capabilities to Unlock the Hidden Value of your Data
sponsored by IBM
WEBCAST: The following demo describes business analytics in action. Explore which capabilities comprise a good customer relations strategy, including customer analytics dashboards, customer retention analysis, and more.
Posted: 12 Jun 2015 | Premiered: Nov 15, 2013

IBM

GE Power & Water Transforms Sales Performance with Cloud Analytics
sponsored by Salesforce.com
WEBCAST: Many executives still rely on experience and intuition for decision-making because legacy BI tools can't handle today's huge volumes of varied data. This was the challenge facing GE Power & Water. Discover how they were able to quickly get insight into any data, forecast more accurately, and grow revenue with cloud analytics.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Salesforce.com

A Self-Service Cloud Analytics Overview: Unite CRM, ERP, and other silos of data
sponsored by Salesforce.com
VIDEO: This brief video puts the spotlight on cloud analytics. Learn the value of delivering insights to company-wide teams without the need to log IT requests, increasing the amount of pertinent questions that uncover new opportunities.
Posted: 11 Jun 2015 | Premiered: 15 Oct 2014

Salesforce.com

Addressing customer analytics with effective data matching
sponsored by IBM
WHITE PAPER: Access this informative white paper to learn how your organization can analyze multiple sources of operational and analytical information.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Embedding Business Analytics to Improve Your Applications Value Proposition
sponsored by Information Builders
WHITE PAPER: Access this white paper and understand how to incorporate market-leading analytics into your application. Discover how it helps you improve your value proposition and drive new revenue, while maximizing big data sources such as sales, inventory, and marketing.
Posted: 08 Apr 2015 | Published: 31 Jan 2014

Information Builders

CRM: Improve Customer Retention and Drive Sales
sponsored by ConnectWise
CASE STUDY: The following case study explores the CRM solution Fred IT used to consolidate its data sources and improve the visibility and sales functionality of their business. Learn how this technology could benefit your business processes.
Posted: 02 Feb 2015 | Published: 02 Feb 2015

ConnectWise

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

How to Optimize the Multi-Channel Customer Experience
sponsored by Microsoft
EGUIDE: In this e-guide, our very own CRM experts explore how an omni-channel approach can remove the silos and barriers to a truly cohesive view of customers and operations. Read on to discover best practices for tackling multi-channel integration pitfalls.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

Microsoft

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Overcoming Common Challenges of Predictive Analytics
sponsored by SearchContentManagement
EBOOK: Companies using predictive analytics software still face numerous challenges, especially in dealing with social media data. Explore some of the biggest opportunities and obstacles of predictive analytics. Inside, discover how predictive lead scoring can help you generate maximum revenue.
Posted: 29 Jul 2015 | Published: 29 Jul 2015

SearchContentManagement

Mastering the New Customer Experience Mangement in the Era of the Empowered Customer
sponsored by Sitecore
WHITE PAPER: In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
Posted: 03 Mar 2015 | Published: 30 Apr 2014

Sitecore

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

SearchCRM

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

bioMerieux Case Study Order Processing Automation
sponsored by Esker Inc.
CASE STUDY: To see what platform one company chose to implement to better organize, manage, and access their email and order data, read this informative case study.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Esker Inc.

Top 10 reasons to Choose Infor CRM
sponsored by Infor
WHITE PAPER: This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company's growth.
Posted: 16 Jan 2015 | Published: 16 Jan 2015

Infor
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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