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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
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Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

Real-Time Interaction Management: The 11 Providers That Matter Most And How They Stack Up
sponsored by Teradata
WHITE PAPER: In this research report, you'll have access to every piece of data used to score participating real-time interaction management (RTIM) vendors and create a custom vendor shortlist. Click through now for essential findings that will greatly assist you in your RTIM initiatives.
Posted: 25 Aug 2015 | Published: 29 Jul 2015

Teradata

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

Growth Strategies for the Next-Generation Retailer
sponsored by IBM
WHITE PAPER: This report offers retail organizations in-depth, pragmatic suggestions for proceeding with key growth initiatives. Uncover ways to think outside your existing box when you implement BI and analytics technologies, pursue emerging markets, and more.
Posted: 12 Aug 2015 | Published: 31 Oct 2014

IBM

Case Study: New CRM Saves Time and Improves Efficiency
sponsored by Microsoft
WHITE PAPER: In this case study, Tyroo Media describes how it overhauled its slow and complex CRM solution to obtain a more comprehensive and scalable one.
Posted: 11 Aug 2015 | Published: 22 Feb 2015

Microsoft

Enable Your Digital Value Chain with a Digital Business Platform
sponsored by SAP America, Inc.
WHITE PAPER: This white paper discusses how to create innovative business models, optimize business processes, and improve agility to avoid missing sales and profits in the digital era. By learning how to simplify these strategies, you can run your business in real-time.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

SAP America, Inc.

FAQ: Integrated Business Strategy
sponsored by SAP America, Inc.
WHITE PAPER: The following FAQ guide covers dozens of common questions from business users who seek to optimize data management, business processes, CRM and other functions. Read on and learn what an integrated business strategy can achieve.
Posted: 10 Aug 2015 | Published: 29 May 2015

SAP America, Inc.

Calabrio ONE
sponsored by Calabrio, Inc.
WHITE PAPER: This white paper explains how visionary companies realize that the contact center is a strategic enterprise asset that requires focus and investment. Discover how you can uncover the business value in your contact center with this exclusive resource.
Posted: 07 Aug 2015 | Published: 31 Dec 2014

Calabrio, Inc.

Speed, Scale, Security: Orchestrating a Great Download Experience
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper describes which systems, infrastructures, and processes can make your software available faster despite latency challenges. Learn how to optimize quick and efficient delivery of your files.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Limelight Networks, Inc.

CRM Licensing and Pricing Guide
sponsored by Microsoft
WHITE PAPER: In this guide, you'll improve your understanding of how to license cloud-based CRM. Access now to learn more about user licenses and how to choose the services right for your organization.
Posted: 05 Aug 2015 | Published: 14 May 2015

Microsoft

The 2015 Guide to More Insightful Marketing
sponsored by Microsoft
WHITE PAPER: In this white paper, you'll learn how to enable your marketing team to seamlessly go from planning to execution to measure campaigns across multiple channels.
Posted: 05 Aug 2015 | Published: 17 Sep 2014

Microsoft

Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015

IBM

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Acquire, Grow, and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
WHITE PAPER: This white paper presents strategies for gaining a holistic view of your customers with big data and analytics. Discover detailed approaches for effectively using these technologies as well as four beneficial outcomes.
Posted: 05 Aug 2015 | Published: 31 Dec 2013

IBM

Social Intelligence Guide for Marketing
sponsored by Microsoft
WHITE PAPER: This informative white paper explores expert insights for maximizing ROI on social channels.
Posted: 04 Aug 2015 | Published: 01 Jul 2015

Microsoft

Delivering Content to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this white paper, you'll learn why catering to tech-savvy young adults is your new business imperative. Learn which emerging technologies are needed in order to meet the growing demand for immediate content delivery.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.

Banks are Striking Gold in the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: This resource details how banking contact centers can streamline operations and drive success by discovering the true nature of all customer conversations. Access this white paper to discover how your bank can utilize analytics software to extract the highest value out of your contact centers.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

Calabrio, Inc.

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, you'll explore the issues facing sales today, along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015

Microsoft

Delivering a Smarter Shopping Experience with Predictive Analytics
sponsored by IBM
WHITE PAPER: This white paper demonstrates how predictive analytics allow organizations to leverage insights and apply practical usage across marketing and customer experience management functions. Access now and discover how to gain true competitive advantage.
Posted: 03 Aug 2015 | Published: 31 Mar 2011

IBM

Retain and Delight Your Customers by Applying Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: The following white paper presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows users to determine the best action for each particular customer.
Posted: 03 Aug 2015 | Published: 05 Jan 2015

IBM

2015 Guide to Retail Technologies and Strategies
sponsored by IBM
WHITE PAPER: This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.
Posted: 03 Aug 2015 | Published: 30 Jan 2015

IBM

Study: How to Enable CMOs with Digital Marketing Capabilities
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

IBM

Case Study: Satisfied Customers Help Grow Auto Glass Business
sponsored by IBM
WHITE PAPER: This brief case study features Carglass® Belgium and its road to "customer delight". You, too, can analyze service-related issues in a way that increases customer satisfaction while delivering insight to the business quickly and reliably.
Posted: 30 Jul 2015 | Published: 30 Sep 2013

IBM

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.
Posted: 29 Jul 2015 | Published: 29 May 2015

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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