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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
1 - 25 of 176 Matches Previous Page  |  Next Page
Marketing Automation, Simplified
sponsored by Oracle Corporation
WHITE PAPER: This guide will help you understand the core competencies of marketing, as well as the benefits of implementing automation technology as part of your business structure. From targeting to analytics, you'll uncover the five tenets of modern marketing.
Posted: 11 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Data Warehousing: Embrace BI Speed and Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: This resource describes how a simplified data warehouse can result in low costs of ownership and more time available to engage and champion data-driven decision making. Learn how a strategy of simplicity that also analyzes data rapidly allows you to gain insight quickly and at low cost.
Posted: 02 Feb 2016 | Published: 31 May 2014

IBM

Data Sheet: Mobile App Analytics At a Glance
sponsored by CA Technologies
WHITE PAPER: Analytics takes you beyond your app's look and feel by monitoring user transaction for optimal performance. Uncover important features that will help you yield continuous delivery provided by metrics, monitored business transactions, and more.
Posted: 01 Feb 2016 | Published: 01 Feb 2016

CA Technologies

Self-Service: A Competitive Advantage
sponsored by Aspect
WHITE PAPER: This white paper presents self-service strategies for your customers to take advantage of that stand the test of organizational challenges. Discover ways to offer a customer experience that delivers relevant information at the right time through multiple channels.
Posted: 01 Feb 2016 | Published: 01 Feb 2016

Aspect

Where to Place Your CX Bets in 2016
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will discover how to accelerate your CX projects' time-to-value by utilizing the latest in digital technology investments, and access 5 expert tips for digital CX. Read on to foster superior customer experience in your enterprise by honoring the mobile experience.
Posted: 29 Jan 2016 | Published: 29 Jan 2016


The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Strategic Considerations When Building Customer Service for The Next Decade
sponsored by Microsoft
WHITE PAPER: How can organizations keep up with today's mercurial customer service landscape? Access this white paper to uncover a practical approach to creating a customer service strategy while considering the issues that affect customer service today and for the next few years
Posted: 28 Jan 2016 | Published: 30 Nov 2015

Microsoft

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: In this white paper you will learn how the financial industry is benefitting from advances in analytic targeting. Click through now to explore how bankers are gaining deeper insights into consumers to create personalized, rewarding experiences for digital-savvy customers.
Posted: 26 Jan 2016 | Published: 26 Jan 2016

IBM

Sales Cloud Constellation Research Report
sponsored by Oracle Corporation
WHITE PAPER: In the following exclusive white paper, learn about Oracle Sales Cloud and its implications on new and seasoned users. Inside uncover three unique case studies that demonstrate the benefits and use cases of this software. Additionally, uncover eight key points that will help you make the most out of Oracle Sales Cloud.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Research Report: The New Age of B2B Selling
sponsored by Oracle Corporation
WHITE PAPER: This research report, by Harvard Business Review, explores how advanced analytics gives B2B sales organizations the intelligence they need to pinpoint opportunities, anticipate customer needs, and hit their goals.
Posted: 25 Jan 2016 | Published: 31 Dec 2014

Oracle Corporation

Capitalize on the Power of Analytics for Retail
sponsored by IBM
WHITE PAPER: This white paper describes the benefits that you can experience with retail analytics, including personalized shopping experience, optimized merchandising and supply chains, and operational excellence. Discover a tool that can help you anticipate future behaviors and optimize customer interactions.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

IBM

Benchmarking Enterprise Maturity for Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: This resource describes the challenges that impede integration of social media with the rest of your contact center and explains how to conquer them by using a social customer service maturity model as a tool to assess contact capabilities. Identify your maturity level and learn how to progress to a higher level for optimal customer satisfaction.
Posted: 22 Jan 2016 | Published: 10 Apr 2015

Oracle Corporation

Acquire, Grow & Retain Customers
sponsored by IBM
WHITE PAPER: Tap into how you can gain a holistic view of your customers for more informed decision-making with a robust big data and analytics engine. Plus, get advice on how you can eliminate uncertainty about your data, and better identify potential customers and bring them into the fold.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

IBM

Social Selling Guide: Using Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is your guide to implementing a social selling strategy in your organization. You'll explore how social media is impacting the selling lifecycle, discover the pros and cons of becoming a social seller, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Using Analytics to Drive Sales Performance
sponsored by Microsoft
WHITE PAPER: This comprehensive report provides expert commentary about the pros, cons, and requirements for implementing sales analytics into your organization. Learn the crucial steps to take and the mistakes to avoid with analytics in order to empower sales teams and transform your organization.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Microsoft

Enhance Your Business Analytics Strategy
sponsored by Splunk
WHITE PAPER: This white paper discusses a business analytics solution that can analyze, visualize, and monitor machine data from any source—applications, mobile devices, etc.—to deliver business insights in real time. Access this resource to learn how this strategy can provide you with insights into business processes, customer experience, and more.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

Splunk

How to Balance Conflicting Goals in CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the importance of striking a balance between meeting customers' immediate needs, securing their long term loyalty of the brand, and the need to control the cost of operations. Uncover 5 common CRM approaches, and learn which one can help you overcome some of your core business challenges.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

CRM Integration: Boost Customer Retention and Tap into Hidden Opportunities
sponsored by Infor
WHITE PAPER: The culprit of weak customer retention is an outdated business model that focuses on products and services, not the needs of your loyal fan base. Access this infographic to learn how a better CRM strategy can lead to a higher customer renewal rate.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Infor

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Bring Your Own Data
sponsored by Qlik
WHITE PAPER: This resource explores ways to adapt to the transition of bringing in your own external data to foster smarter decision-making. Read now to see examples of how external data can help fulfill your BI needs and to learn about tools that can optimize the results you'll gain with insightful external data.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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