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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
1 - 25 of 143 Matches Previous Page  |  Next Page
Information Workflow Solutions for Retail Brochure
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this white paper to discover a platform that combines cloud, hardware, and software services that let you easily reach your customers, and make your business more efficient.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

Hewlett-Packard Limited

6 Keys to Effective Chat Operations
sponsored by [24]7
WHITE PAPER: In this informative white paper explore common misconceptions about chat. Read on to gain 6 key insights based on lessons learned to make your chat CRM more effective.
Posted: 24 Feb 2015 | Published: 24 Feb 2015

[24]7

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, partnered with IBM Business Analytics to embrace the methods that modern consumers are utilizing to share their opinions and turn raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Service Management 360: Can’t Get No (Customer) Satisfaction? Oh, Yes You Can
sponsored by IBM
WHITE PAPER: Access this valuable resource to learn more about modern customer satisfaction and what you can do to avoid potentially damaging effects of a customer service misstep.
Posted: 20 Feb 2015 | Published: 11 Dec 2014

IBM

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

10 Secrets to Winning with Analytics
sponsored by Qlik
WHITE PAPER: Today, nearly every organization uses analytics. But not everyone is getting as much out of its analytics systems as they could. So, how do you truly excel with your analytics to deliver the best support for decisions? This white paper covers the top 10 secrets for winning with analytics. Read on to learn more.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

Qlik

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

Case Study: Performance Bike
sponsored by IBM
WHITE PAPER: This white paper examines how Performance Bicycle, a leading cycling product retailer based in North Carolina, created an interactive, centralized collection of employee knowledge seamlessly linked to its e-commerce site – enabling knowledgeable employees to share expertise with customers and visitors.
Posted: 21 Jan 2015 | Published: 21 Jan 2015

IBM

Forrester Market Overview: Digital Customer Experience Delivery Platforms
sponsored by IBM
WHITE PAPER: Access this critical report to gain a comprehensive understanding of the how software vendors tackle the multichannel experience mandate.
Posted: 20 Jan 2015 | Published: 26 Nov 2012

IBM

Top 10 reasons to Choose Infor CRM
sponsored by Infor
WHITE PAPER: This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company's growth.
Posted: 16 Jan 2015 | Published: 16 Jan 2015

Infor

Project Based ERP Buyer's Guide
sponsored by FinancialForce
WHITE PAPER: This project-based ERP buyer's guide provides an overview of important trends, business processes and selection criteria to help project-based businesses evaluate and pick the ERP applications that will provide the level of insight, management and control needed to improve productivity and profitability.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

FinancialForce

FinancialForce ERP at Customer Speed
sponsored by FinancialForce
WHITE PAPER: FinancialForce.com is a cloud-based ERP solution built on the Salesforce Platform that promises clients the ability to create a unified, informed voice across the entire organization by collapsing the time and effort out of ERP processes. Read on to learn more about this ERP management approach and what it can do for you.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

FinancialForce

Cincinnati Zoo Transforms Customer Experience and Boosts Profits
sponsored by Avnet
WHITE PAPER: Find out how business analytics helped the Cincinnati Zoo improve their customer experience.
Posted: 16 Dec 2014 | Published: 31 Mar 2012

Avnet

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Social network analysis –making sense of spaghetti
sponsored by IPL
WHITE PAPER: Social networks are rich with data, but unfortunately, making sense of this information can be a bit difficult to say the least. In the following white paper, Pat Galea explains some mathematical techniques that can be used to detect interesting insights within social networks. Read on to find out more.
Posted: 04 Dec 2014 | Published: 04 Dec 2014

IPL

The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

Creating the Omnichannel Customer Experience
sponsored by [24]7
WHITE PAPER: Find out how leveraging big data, predictive analytics and real-time decision making can improve the customer experience in today's world of multi-platform, mobile and social consumers.
Posted: 23 Oct 2014 | Published: 23 Oct 2014

[24]7

Deliver More Intelligent Chat
sponsored by [24]7
WHITE PAPER: Find out how predictive analytics and real-time modeling can help your business deliver more intelligent chat.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

[24]7

3 Top Ways Next-Gen Servers Support Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper outlines the three business driven strategies that next-gen servers support businesses. Learn how to achieve high levels of performance to support advanced analytics and CRM.
Posted: 14 Oct 2014 | Published: 01 Oct 2014

Dell, Inc. and Intel®

Boost Flexibility to Traditional and Emerging Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

CFO Insights from IBM C-suite Study 2013
sponsored by IBM
WHITE PAPER: This whitepaper examines the results of a survey of over 4,000 top executives across 20 industries, focusing on the answers of the more than 500 CFOs who responded and what they are doing to become more efficient, more forward-looking and more proficient at creating profitable growth today.
Posted: 30 Jul 2014 | Published: 30 Jul 2014

IBM

5 Dreamforce Announcements That Will Shape Service in 2015
sponsored by Salesforce
WHITE PAPER: Does your company have the tools to deliver a connected, personalized customer service experience anytime, anywhere, on any device, and in every product?Access this white paper to find out how one platform steps up to the plate, building on the Salesforce Customer Success Platform to ensure intuitive, powerful features and results.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce

Gain vital insight from your data: An innovative approach to deliver mission-critical analytics
sponsored by IBM
WHITE PAPER: Learn more about the challenges of supporting business-critical analytics, and an innovative approach to tackling them.
Posted: 24 Sep 2014 | Published: 24 Sep 2014

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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