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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
21 Matches
Focusing on High-Tech Manufacturers
sponsored by Infor CRM
WHITE PAPER: This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come.
Posted: 23 Oct 2009 | Published: 23 Oct 2009


Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success
sponsored by Infor CRM
WHITE PAPER: This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand.
Posted: 23 Oct 2009 | Published: 23 Oct 2009


Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
sponsored by Oracle Corporation
WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives
sponsored by Vovici
WHITE PAPER: In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


Customer Experience IQ Report
sponsored by Vovici
WHITE PAPER: The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Habits of Highly Successful Surveys
sponsored by Vovici
WHITE PAPER: Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!
Posted: 20 Oct 2009 | Published: 20 Oct 2009


The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


How to Embrace CRM and Make it Succeed in Your Organization
sponsored by SYSPRO
WHITE PAPER: This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.
Posted: 12 Oct 2009 | Published: 12 Oct 2009


Customer Relationship Management: The Winning Strategy in a Challenging Economy
sponsored by Microsoft
WHITE PAPER: In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
Posted: 15 Sep 2009 | Published: 15 Sep 2009


The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
sponsored by Microsoft
WHITE PAPER: This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage.
Posted: 14 Sep 2009 | Published: 14 Sep 2009


CRM and Social Networking: Engaging the Social Customer
sponsored by Microsoft
WHITE PAPER: As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
Posted: 14 Sep 2009 | Published: 14 Sep 2009


A Guide To CRM ROI
sponsored by Relavis Corporation
WHITE PAPER: The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative.
Posted: 19 Aug 2009 | Published: 19 Aug 2009


Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business
sponsored by SAP BusinessObjects
WHITE PAPER: This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
Posted: 17 Jun 2009 | Published: 17 Jun 2009


Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 07 May 2009


Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.
Posted: 07 May 2009 | Published: 07 May 2009


Social CRM Comes of Age
sponsored by Oracle Corporation
WHITE PAPER: Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.
Posted: 01 Apr 2009 | Published: 01 Apr 2009


Increase Profits and Customer Satisfaction in the Communications Industry
sponsored by Infor CRM
WHITE PAPER: Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
Posted: 05 Dec 2008 | Published: 05 Dec 2008


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3
sponsored by SAP AG
WHITE PAPER: The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Posted: 24 Mar 2008 | Published: 24 Mar 2008


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1
sponsored by SAP AG
WHITE PAPER: Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
Posted: 24 Mar 2008 | Published: 24 Mar 2008


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 24 Mar 2008


5 Best Practices for Telling Great Stories with Data
sponsored by Tableau Software
WHITE PAPER: Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
Posted: 20 Feb 2008 | Published: 20 Feb 2008

21 Matches
 
CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 
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