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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
1 - 25 of 164 Matches Previous Page  |  Next Page
Success Won't Drive Itself When Google Impacts Insurance
sponsored by GMC Software
WHITE PAPER: In this exclusive white paper discover how Google's search engine success is leading them to price auto insurance online more accurately than traditional insurers. Learn how your organization can compete with their success and uncover strategies you can implement to remain competitive.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Communicating in the New Age of the Digital Banker
sponsored by GMC Software
WHITE PAPER: In this white paper discover how your bank can devise a plan to cater to connected customers. Find new ways to communicate in the modern world including mobile, multichannel, and more.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Small Data, Everyday Analytics, and the Power of Thinking Fast
sponsored by OpenText
WHITE PAPER: Access this resource for help with your customer analytics strategy. Learn how to be more accessible, understandable, and actionable for everyday tasks with small data.
Posted: 15 Apr 2015 | Published: 08 Apr 2014

OpenText

Customer Analytics: Turn Big Data into Big Value
sponsored by OpenText
WHITE PAPER: The following white paper features customer analytics recommendations that go beyond making assumptions by looking at past data. Click through to discover integrated analytics solutions that optimise marketing efforts and accurately forecast profits.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

OpenText

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: Management in need of strong market research techniques will find this resource invaluable for ROI purposes. Discover how VOC software produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. Learn how the right software addresses operational process improvements for common issues.
Posted: 10 Apr 2015 | Published: 30 Apr 2014

IBM

Embedding Business Analytics to Improve Your Applications Value Proposition
sponsored by Information Builders
WHITE PAPER: Access this white paper and understand how to incorporate market-leading analytics into your application. Discover how it helps you improve your value proposition and drive new revenue, while maximizing big data sources such as sales, inventory, and marketing.
Posted: 08 Apr 2015 | Published: 31 Jan 2014

Information Builders

Use Analytics to Engage the Empowered Customer
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this content-packed white paper to understand how analytics services provide an end-to-end solution that offers rapid time-to-value for chief marketing officers and sales leaders. Read on and achieve new, profitable customers.
Posted: 03 Apr 2015 | Published: 30 May 2014

Hewlett-Packard Limited

Equal Learning Opportunity for All: Open Captioning for Video Content Improves Accessibility and Efficiency
sponsored by D2L Corporation
WHITE PAPER: Access this white paper to understand the need for a flexible learning platform that encourages collaboration, while allowing for easy integration with other educational technologies. Discover different systems that bolster learning management across entire collegiate infrastructures.
Posted: 02 Apr 2015 | Published: 02 Apr 2015


5 Challenges to Building a Loyalty Program — and How to Overcome Them
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Discover how your business can overcome the top 5 challenges to building a loyalty program, to ensure customers come back and your revenue remains steady.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

Silverpop Systems Inc. an IBM Company

Rise to the Next Level of Consumer Intelligence
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this rich white paper to understand how social media and mobile applications engage and influence consumer behaviors. Read on and learn best practices for advancing in these areas.
Posted: 02 Apr 2015 | Published: 30 Jun 2014

Hewlett-Packard Limited

The Forester Wave Enterprise Social Platforms
sponsored by Microsoft
WHITE PAPER: Access this Forrester Research Inc. market report to get a snapshot of the enterprise social market and gain insight into which brands are distinguishing themselves as industry leaders. Explore key components that differentiate products and uncover which products could meet the unique needs of your organization.
Posted: 01 Apr 2015 | Published: 05 Jun 2014

Microsoft

Omni-Channel Digital Experiences Made Easy
sponsored by IBM
WHITE PAPER: Learn how your organization can capitalize on the popularity of mobile devices by delivering multichannel web experiences to any smartphone or tablet. Access this exclusive white paper to discover how you can identify devices and direct web experience, and build responsive multichannel mobile experiences, with one software platform.
Posted: 24 Mar 2015 | Published: 31 Oct 2012

IBM

10 Ways to Put Your Marketing Data into Sharp Focus
sponsored by Birst
WHITE PAPER: In this e-book we will showcase ten use cases where marketers are able to connect the dots between their online and offline sources of data to understand the complete customer journey, from audience to prospect to profitable customer.
Posted: 15 Mar 2015 | Published: 15 Mar 2015

Birst

Seamless Service and Commerce Drives online conversions
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive white paper to learn more about seamless service and commerce, to drive your online sales through outstanding customer support. Read on to get 5 best practices for delivering seamless service and commerce.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

Top Questions to Ask Your Field Service Vendor
sponsored by Oracle Corporation
WHITE PAPER: Choosing the field service management solution is a critical choice for any organization. But how can you tell which features will complement your business strategy?Access this exclusive guide with questions to help you evaluate different service providers in 8 key areas.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Five Customer Imperatives to Strengthen Customer Relationships
sponsored by IBM
WHITE PAPER: This white paper discusses a specific set of best practices your organization can follow in order to ensure that your company maximizes the value of your customer data and sustains higher levels of revenues and profits.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

IBM

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

The Art and Science of Delighting Customers
sponsored by Google
WHITE PAPER: This resource from Google for Work compiles a number of case studies that illuminate how technology is driving leadership in modern businesses including Thrillist Media Group, Trulia, and U.S. Cellular.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Google

Redefining Customer Loyalty: Using Psychology for Better Customer Service.
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Organizations are investing in business models to more effectively engage with digital consumers at every touch point in the consumer experience lifecycle. Access this in-depth white paper to learn more about the way in which organizations are redefining their standards of customer loyalty in the modern era.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation UK Ltd

7 Signs You Need Advanced Analytics for Salesforce (or any CRM)
sponsored by Birst
WHITE PAPER: This resource discusses the seven warning signs that you may be making reporting and analytics more difficult for your sales team, making them less productive for your business. If any of them are true for you, it may be time to look into an advanced sales analytics tool.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Birst

Catching up to Modern Customer Support in Manufacturing
sponsored by Oracle Corporation
WHITE PAPER: Great products and competitive prices are no longer enough, customers demand personalized, responsive, customer service and support with access via digital channels like online forums to share product/service ideas. Access this concise executive summary to learn the benefits of using Oracle cloud products to modernize your customer service.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Oracle Service Cloud: Excellent Service for Financial Firms
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive executive summary to learn how your financial services business can provide excellent service without a complete view of the customer. Read on to learn the challenges facing your industry, and how you can work to achieve a seamless customer experience.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Solve the Customer Service Gap: Expectations Versus Delivery
sponsored by Oracle Corporation
WHITE PAPER: Learn more about this disconnect between what organizations think they're delivering and what customers expect. Read now to get tips from modern communications providers on how to close this gap, and determine potential solutions for your organization.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Delivering the Ultimate Cross-Channel Experience
sponsored by Oracle Corporation
WHITE PAPER: Explore this concise fact sheet which details the features of Oracle's cross-channel customer experience platform, boasting potential benefits like increased customer loyalty, empowered customers who self-serve, reduced incident handling time, and more.
Posted: 04 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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