CRM Analytics White Papers

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Jun 20, 2013

Business of Information Technology > Business Management > CRM >
CRM Analytics
ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity … Definition continues below.
CRM Analytics White Papers (View All Report Types)
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Medtronic: Using SAP Sybase Power Designer to Improve and Extend the Quality of Life for Millions sponsored by SAP America, Inc. WHITE PAPER: Find out how you can reduce the substantial amount of time spent responding to employee questions by reading this resource now. Business intelligence (BI) data architects created a comprehensive, centralized enterprise data model to improve data management. Posted: 18 Jun 2013 \| Published: 18 Jun 2013 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| SAP (Product)

Kognitio delivers for ScottishPower sponsored by Kognitio WHITE PAPER: Find out how a company working toward dominance as a multi-utility supplier can achieve effective customer relationship management (CRM.) This resource explores how one company found a way to scan millions of rows of information in seconds to utilize and interpret valuable information. Posted: 10 Jun 2013 \| Published: 10 Jun 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices

Segmetrix's MatchLists.com makes data matching and de-duplication child's play thanks to Kognitio sponsored by Kognitio WHITE PAPER: It's not often that a company can say it has the ability to truly revolutionize the way companies do business from its ﬁrst day in operation. View this white paper to find out how Segmetrix, a UK-based B2B intelligence, helped ensure customers that they have accurate, consistent data. Posted: 07 Jun 2013 \| Published: 07 Jun 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Data Warehouse Software \| Data Warehouses

Big Data in the Insurance Industry sponsored by IBM WHITE PAPER: Insurers can take three steps to harness an explosion of big data for claims, customer retention and fraud detection. Posted: 04 Jun 2013 \| Published: 31 Mar 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| Customer Data Integration \| Customer Retention \| Data Analytics \| Data Governance \| Data Management \| Data Mining \| Data Quality \| Financial Management \| Insurance Industry \| Social Networking

Seven Trends Driving Effectiveness in the Contact Center sponsored by Avaya WHITE PAPER: Customers want to use social media, video, instant messaging and more to contact you - and they want to do it quickly. In this resource, check out seven key trends that are driving effectiveness in the contact center. Posted: 31 May 2013 \| Published: 30 Apr 2013 TOPICS: Call Center Management \| Call Centers \| Contact Center Management \| Contact Centers \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Service \| Social Computing \| Web 2.0

Big Data in the Contact Center sponsored by Avaya WHITE PAPER: Collecting contact center data is just the first step to serving your customers more effectively. Understanding qualitative data using the newest analytics technologies is also essential - learn how to turn your data into actionable intelligence in this helpful resource. Posted: 31 May 2013 \| Published: 31 May 2013 TOPICS: Call Centers \| Contact Centers \| CRM \| CRM Analytics \| Customer Data Integration \| Customer Service \| Data Analytics \| Data Mining

Permissions and Preferences: Let's Rethink This sponsored by Message Systems WHITE PAPER: This insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns. Posted: 08 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Email Marketing

Integrated data mining - the core to customer analytics success sponsored by Infor WHITE PAPER: For most companies, data mining for customer analytics fails to live up to its potential, due to the complexity and cost of traditional tools. Inside, discover the challenges that traditional data mining systems pose and gain insight on how you can overcome them to enable customer analytics success. Posted: 01 May 2013 \| Published: 28 Feb 2013 TOPICS: CRM \| CRM Analytics \| Customer Data Management \| Customer Service \| Data Analytics \| Data Mining \| Data Mining Software

Infor Epiphany Social Commerce Solutions sponsored by Infor WHITE PAPER: This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships. Learn how this technology can help you achieve five main components of a successful CRM initiative. Posted: 01 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Social Networking \| Web 2.0

CRM and Social Media sponsored by Infor WHITE PAPER: Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy. Posted: 01 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Social Networking

Infor Epiphany Brochure sponsored by Infor WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base. Read on to learn about the specific benefits this technology offers businesses across all sectors. Posted: 30 Apr 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Social Networking \| Web 2.0

New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now sponsored by Information Builders WHITE PAPER: Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world. Posted: 30 Apr 2013 \| Published: 30 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Mining \| Master Data Management \| Predictive Analytics \| Web 2.0

Advancing Your Digital Marketing Strategy with Webtrends Analytics sponsored by WebTrends WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. Posted: 18 Apr 2013 \| Published: 18 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing \| Social Networking \| Web 2.0 \| Web Analytics \| Web Analytics Software

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans sponsored by WebTrends WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: Advertising \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Service \| Customer Service Best Practices \| Online Advertising \| Online Marketing \| Social Networking \| Web 2.0

The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities sponsored by Hewlett-Packard Company WHITE PAPER: More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights. Posted: 10 Apr 2013 \| Published: 10 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Data Analytics \| Data Management \| Data Mining

Anticipate, engage and deliver exceptional web experiences sponsored by IBM WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now. Posted: 09 Apr 2013 \| Published: 09 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Social Computing \| Social Networking

Introducing Social Business for the Mid-Market sponsored by IBM WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business. Posted: 09 Apr 2013 \| Published: 09 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Information Management \| Information Management Software \| Social Computing \| Social Networking

Making the most of customer data: CRM analytics sponsored by SearchCRM WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now. Posted: 02 Apr 2013 \| Published: 02 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Social Computing \| Social Networking

Mobile And Big Data Transform Business With Right Time Experiences by LOPEZ Research sponsored by SAP America, Inc. WHITE PAPER: Customer and employee demands are changing rapidly because of the widespread adoption of mobile technologies. As adoption continues to grow, businesses need to develop an approach to the bring your own device (BYOD) trend. View this resource to learn more about the explosion of big data and how your business can manage the information. Posted: 29 Mar 2013 \| Published: 29 Mar 2013 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Customer Data Management \| Customer Data Management Software

Yapmo Loop Case Study: @Properties sponsored by Yapmo WHITE PAPER: Consult this white paper to learn more about how @properties, the largest Chicago-based residential real estate company, found success by implementing key web and email based technologies. Learn more about how this company made the changes to a new software and some of the challenges they faced as a result by reading this resource now. Posted: 28 Mar 2013 \| Published: 28 Mar 2013 TOPICS: Collaboration \| Collaborative Master Data Management \| CRM \| CRM Analytics \| CRM Analytics Software \| Social Computing \| Social Networking

Customer Intelligence Tames the Big Data Challenge sponsored by SAS Institute Inc. WHITE PAPER: What are the key factors that help distinguish big data? Consult this informative resource to find out more about how you can unlock the value of data-driven insights. Find out how it helps to drive improved sales and marketing performance as well as other key benefits by reading this resource now. Posted: 25 Mar 2013 \| Published: 25 Mar 2013 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| Data Analytics \| Data Warehouses

Top Five Contact Center Trends for 2013 sponsored by Avaya WHITE PAPER: This resource offers five key trends that are reshaping customer experience management. Discover how successfully tap into these trends will give you the competitive advantage over those who fail to adapt to this rapid change. Posted: 21 Mar 2013 \| Published: 21 Mar 2013 TOPICS: Contact Center Management \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Integration \| Customer Satisfaction \| Customer Service \| Mobile CRM \| Web 2.0

Single View of the Customer in UK Businesses and the emerging role of Big Data sponsored by SAS Institute Inc. WHITE PAPER: Many companies today are attempting to harness the power of big data to provide customer insights. This informative market report focuses on how businesses in the UK are using data to glean optimal insights, and how far along they are in capturing all the interactions a customer has with an organisation, regardless of the channel. Posted: 15 Mar 2013 \| Published: 15 Mar 2013 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Unstructured Data

SharePoint Test Pilot Program sponsored by Kroll Ontrack, Inc. WHITE PAPER: This short white paper reveals how your organization can set up a test environment of a SharePoint system with just a few pilot groups or departments. Posted: 18 Feb 2013 \| Published: 18 Feb 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Hosting \| CRM Services \| CRM Software \| Enterprise Content Management \| Enterprise Content Management Software \| SharePoint

Cashing in on Customer Insight sponsored by IBM WHITE PAPER: In today's world, the only way to stand out is by differentiating the experience you offer your customers. Access this exclusive resource to explore how you can improve customer experience by leveraging customer analytics- including predictive analytics, social analytics, business intelligence, and decision management. Posted: 07 Feb 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| Customer Data Integration \| Customer Retention \| Customer Service \| Data Analytics \| Data Mining \| Predictive Analytics \| Web 2.0

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CRM ANALYTICS DEFINITION (continued): … and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring …

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