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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
1 - 25 of 169 Matches Previous Page  |  Next Page
Building a Digital Sales Team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Cloud-based applications empower sales teams with abilities and customizable options of which predecessors could only dream. Access this white paper to learn how sales teams are going to be transforming in the next few years and how to position your team to best handle it.
Posted: 05 Dec 2016 | Published: 05 Dec 2016

Oracle Corporation UK Ltd

APIs and Mobile: Creating an Integrated Physical-Digital Consumer Experience
sponsored by TIBCO Software Inc.
WHITE PAPER: Learn how retailers are leveraging APIs to improve mobile strategies and enhance consumer engagement. Discover how APIs make your digital assets consumable in any sort of app across a variety of platforms, allowing you to improve customer experiences without sacrificing security for sensitive data.
Posted: 02 Dec 2016 | Published: 03 Oct 2016

TIBCO Software Inc.

Delivering Analytically Injected Digital Personalization for Online and Offline Data
sponsored by SAS
WHITE PAPER: This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

SAS

Enhanced Client Onboarding for Wealth Management
sponsored by Accenture
WHITE PAPER: This paper examines an accelerator for wealth management and Salesforce Financial Services Cloud, exploring how these technologies can help your company succeed in the face of digital disruption. Discover how these tools can boost CRM management, collaboration, analytics, and client onboarding.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

Accenture

Full-Featured Mobile CRM at your Fingertips
sponsored by Infor
WHITE PAPER: Mobile CRM tools should help put detailed customer information at your fingertips and enable you to perform key actions quickly. Discover features and functions that make these goals a reality when you access key customer information from your mobile device.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

How Manufacturers Can Use Value Selling to Deliver Great Experiences at Every Touch Point
sponsored by Infor
WHITE PAPER: Learn how manufacturers are developing long-term customer relationships while providing great service to existing customers. Also discover the role of CRM software in value-selling, delivering a consistent experience, and using customer data to build better insight.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

Leveraging Analytics For The Future in The New Data Generation
sponsored by SAS
WHITE PAPER: In this whitepaper learn how you can leverage your business' analytics do discover not only what your customers want now, but to learn what they will want in the future. Learn how to build detailed customer profiles, personalize analytics using AI, increase customer engagement with transparent analytics, and more.
Posted: 14 Oct 2016 | Published: 14 Oct 2016

SAS

Redefining Brand Performance for the 21st-Century
sponsored by SAS
WHITE PAPER: This white paper explains how to most effectively gain insights into your brand's performance through a connected view of customer experience,competencies, commitment and customer insight. Gain ideas on how you can project a strong brand image focused on building your profit.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience
sponsored by SAS
WHITE PAPER: This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Five Ways CRM Tools Improve Constituent Relationships
sponsored by Infor
WHITE PAPER: When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.
Posted: 08 Sep 2016 | Published: 31 Dec 2015

Infor

Maximizing Moments of Truth: Optimizing Customer Interactions
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
WHITE PAPER: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

How to Overcome Customer Experience Challenges with Key Best Practices
sponsored by NICE Systems, Inc
WHITE PAPER: Organizations often state that one of the main reasons their customer experience initiatives don't lead to action is because they lack clear direction. Learn how to overcome common customer experience challenges by leveraging three key necessary actions.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

How New Iterations of Analytics are Changing Business
sponsored by NICE Systems, Inc
WHITE PAPER: Companies are finding that agility and real-time decision-making are critical to satisfying customers. Discover ways advanced reporting tools can help determine customer behavior for better, more targeted customer experiences.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Analytics with No Limits: Real Time Responsiveness at the Speed of Thought
sponsored by NICE Systems, Inc
WHITE PAPER: Running up against data speed, accuracy, and accessibility challenges sounds daunting -- but it's not impossible. Discover ways to break through these barriers with automated, real-time and historical analytics tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Cloud-based IT-as-a-Service: Providers, SLAs, and More
sponsored by Catchpoint Systems Inc.
WHITE PAPER: This white paper explores ITaaS providers, SLAs and more. Examine the keys to an ITaaS business, what reporting and analysis in the cloud can do to your business performance and revenue, and 5 reasons your SaaS business should monitor behind the firewall.
Posted: 08 Aug 2016 | Published: 08 Aug 2016

Catchpoint Systems Inc.

Manufacturers Turn to Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: The Internet of Things (IoT) is coming. By 2020, experts expect the IoT to make 28 billion connections to the Internet. This white paper explores how investing in the right CRM solution can help manufacturers further enhance their IoT strategies, as well as support their customer-centric initiatives.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Building a Business Portfolio to be Customer-Centric: 3 Considerations
sponsored by Infor
WHITE PAPER: Is your business positioned to meet the new customer expectations and demands, and add services to your business portfolio? Access this white paper now to learn how you can best take advantage of CRM technology to grow your business portfolio and understand your customers.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

CRM for Industrial Manufacturing
sponsored by Infor
WHITE PAPER: Industrial manufacturers are struggling to maintain profit and achieve any significant growth. This CRM solution designed for industrial manufacturers enables you to identify key data trends and deliver the best products and services possible.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Infor

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by HPE and Intel®
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 03 Jun 2016 | Published: 03 Jun 2016

HPE and Intel®

Using Modern Technology to Reinforce Classic Sales Disciplines
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: It's harder to engage with customers now that they have access to your products and services upfront. How can your sales team re-engage with informed, empowered customers? Learn how modern technology and tactics can help you improve sales productivity, drive stronger revenues, and more.
Posted: 24 May 2016 | Published: 24 May 2016

Oracle Corporation UK Ltd

Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016

SAP

3 Customer Engagement Pillars: Driving Customer Lifetime Value to New Heights
sponsored by Avaya CenturyLink
WHITE PAPER: Customer engagement is the central ingredient to improving long term customer retention rates. This resource describes the three pillars of customer engagement required to derive maximum value from every customer interaction.
Posted: 29 Jun 2016 | Published: 31 Dec 2015

Avaya CenturyLink

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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