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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsWhite Papers (View All Report Types)
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CFO Insights from IBM C-suite Study 2013
sponsored by IBM
WHITE PAPER: This whitepaper examines the results of a survey of over 4,000 top executives across 20 industries, focusing on the answers of the more than 500 CFOs who responded and what they are doing to become more efficient, more forward-looking and more proficient at creating profitable growth today.
Posted: 30 Jul 2014 | Published: 30 Jul 2014

IBM

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Big Data Analytics for the Modern World
sponsored by IBM
WHITE PAPER: The following white paper explores how by implementing an analytics accelerator, businesses can stay ahead of competitors through more rapid, data-driven decision-making, the ability to turn big data into insight, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

The 4 Biggest Analytics Myths Debunked
sponsored by SAS
WHITE PAPER: The following white paper explores the procedures for busting the top 4 analytics myths that more often than not, cause big disconnection problems for CIOs and LOB respectively.
Posted: 11 Jul 2014 | Published: 11 Jul 2014

SAS

Anatomy of an Analytic Enterprise
sponsored by SAS
WHITE PAPER: The following white paper provides readers with the anatomy of a successful analytic enterprise and reveals key technology, implementation practices, pain points to avoid, and more.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

SAS

Analytics in Sports - The New Science of Winning
sponsored by SAS
WHITE PAPER: The following report explores the thoughts of Thomas H. Davenport as he reveals how analytics is transforming the sports industry. Learn what makes analytics such a powerful tool for this sector and how this new attention from the sports industry is further affecting the business environment.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Advanced Analytics - The Hurwitz Victory Index Report
sponsored by SAS
WHITE PAPER: The following Hurwitz Victory Index Report explores the current state of advanced analytics and provides an overview of 10 of the leading analytics vendors. Learn what differentiates each vendor's strengths, uses cases, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

Self-Service Performance Analytics Creates Greater Customer Engagement
sponsored by Genesys
WHITE PAPER: This white paper illustrates how to leverage analytics and business intelligence (BI) to gauge channel success and the performance of self-service options in the contact center. Discover how BI analytics embedded into IVR enables you to improve customer experiences, eliminate frustrations, and optimize your interaction processes.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Genesys

Automating Customer Contact Centers to Gain Agility and Analytic Insights
sponsored by Genesys
WHITE PAPER: This informative white paper explores the components, advantages, and use cases for a virtual contact center. It also includes a checklist of 9 must-have virtual contact center features, so you know what to look for when evaluating a technology.
Posted: 04 Jun 2014 | Published: 04 Jun 2014

Genesys

Five Simple Strategies to Make Your Contact Center a Success
sponsored by Genesys
WHITE PAPER: View this informative white paper to learn how to cost-effectively increase the level of service in your contact center with the right technology. Discover five best practices to make your call center a success.
Posted: 03 Jun 2014 | Published: 03 Jun 2014

Genesys

Business Intelligence and Analytics
sponsored by Information Builders
WHITE PAPER: The following white paper explores the top 8 important technologies that you should have to support growth strategies, build deeper business value, and improve the performance of your operations. Learn what other companies are doing to leverage these technologies, where to turn for the right tools, and more.
Posted: 27 May 2014 | Published: 27 May 2014

Information Builders

The Dynamic Sales Team: Transforming the Way Organizations Sell
sponsored by Microsoft India
WHITE PAPER: In this white paper, learn how to maintain a consistent, compelling relationship with your customers by transforming the way you approach marketing, sales, and service. Explore how trends such as cloud, mobile social, big data, and analytics are impacting sales, and learn how to achieve the four key characteristics of a dynamic sales team
Posted: 20 May 2014 | Published: 31 Dec 2012

Microsoft India

Intelligent Information: Improving the Customer Experience - AIIM White Paper
sponsored by Kodak
WHITE PAPER: View this research report to learn why transactional improvements such as better process automation to speed up processes and reduce costs are important, but a coordinated and consistent customer experience is seen as a major competitive factor.
Posted: 16 May 2014 | Published: 31 Dec 2013

Kodak

Marketing Automation Drives Sports Fan Engagement
sponsored by SAS
WHITE PAPER: The following white paper explores the 4 phases of successful CRM. Uncover why CRM needs to be addressed on multiple levels outside that of technology, what strategies you need to know to really get a handle on CRM, and more.
Posted: 05 May 2014 | Published: 30 Apr 2014

SAS

Pursuing Marketing Operations Excellence
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 02 May 2014 | Published: 02 May 2014

SAS

Are you ready for ANALYTICS 3.0?
sponsored by SAS
WHITE PAPER: Join analytics pioneer, Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can intend to get there, which tools you need as well as the supporting roles to make it all happen.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

SAS

The Journey to Smarter Commerce: Your customer in context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

Make the most of customer interactions in the contact center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
Posted: 07 Apr 2014 | Published: 31 Dec 2013

Calabrio, Inc.
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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