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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsWhite Papers (View All Report Types)
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The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

Mind Shift: Giving customers what they want, when they want it
sponsored by Infor
WHITE PAPER: What does it really take to deliver the most effective customer experiences these days? Consult the following white paper to learn about the top 7 constituents of an effective customer experience strategy.
Posted: 17 Nov 2014 | Published: 17 Nov 2014

Infor

IT analytics: The key to maximising business performance
sponsored by TeamQuest Corporation
WHITE PAPER: The following computer weekly report explores the increasing demand for IT analytics and examines what benefits businesses stand to gain with successful implementation.
Posted: 06 Nov 2014 | Published: 06 Nov 2014

TeamQuest Corporation

How Analytics Can Improve the Customer Experience
sponsored by Genesys
WHITE PAPER: Gain insight into today's multi-channel customer environment, including how to analyze customer conversations across both voice and text-based channels.
Posted: 28 Oct 2014 | Published: 28 Oct 2014

Genesys

Creating the Omnichannel Customer Experience
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out how leveraging big data, predictive analytics and real-time decision making can improve the customer experience in today's world of multi-platform, mobile and social consumers.
Posted: 23 Oct 2014 | Published: 23 Oct 2014

[24]7 Customer Inc.

5 Key Components of Successful B2B Commerce
sponsored by IBM
WHITE PAPER: Uncover the 5 areas a solution must be able to support in order to fuel B2B ecommerce effectiveness.
Posted: 21 Oct 2014 | Published: 31 Jul 2014

IBM

Deliver More Intelligent Chat
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out how predictive analytics and real-time modeling can help your business deliver more intelligent chat.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

[24]7 Customer Inc.

Know every customer. Shape every customer experience
sponsored by Sitecore
WHITE PAPER: Check out the following brochure to uncover a customer experience management platform that has been designed to deal with the 8 main sections of commerce. Read on to learn how to deliver a better, personalized experience, improve marketing performance, satisfaction, and more.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Sitecore

The Social Dimension of Business Analytics: Extracting Value from Customer Feedback
sponsored by Information Builders
WHITE PAPER: The following informative white paper examines the biggest issues with conventional social media and BI tools and offers insight into a social media analytics platform that can improve the value of customer data, marketing approaches, and more.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Information Builders

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

The 4 Biggest Analytics Myths Debunked
sponsored by SAS
WHITE PAPER: The following white paper explores the procedures for busting the top 4 analytics myths that more often than not, cause big disconnection problems for CIOs and LOB respectively.
Posted: 11 Jul 2014 | Published: 11 Jul 2014

SAS

Anatomy of an Analytic Enterprise
sponsored by SAS
WHITE PAPER: The following white paper provides readers with the anatomy of a successful analytic enterprise and reveals key technology, implementation practices, pain points to avoid, and more.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

SAS

Analytics in Sports - The New Science of Winning
sponsored by SAS
WHITE PAPER: The following report explores the thoughts of Thomas H. Davenport as he reveals how analytics is transforming the sports industry. Learn what makes analytics such a powerful tool for this sector and how this new attention from the sports industry is further affecting the business environment.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Advanced Analytics - The Hurwitz Victory Index Report
sponsored by SAS
WHITE PAPER: The following Hurwitz Victory Index Report explores the current state of advanced analytics and provides an overview of 10 of the leading analytics vendors. Learn what differentiates each vendor's strengths, uses cases, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Business Intelligence and Analytics
sponsored by Information Builders
WHITE PAPER: The following white paper explores the top 8 important technologies that you should have to support growth strategies, build deeper business value, and improve the performance of your operations. Learn what other companies are doing to leverage these technologies, where to turn for the right tools, and more.
Posted: 27 May 2014 | Published: 27 May 2014

Information Builders

Intelligent Information: Improving the Customer Experience - AIIM White Paper
sponsored by Kodak
WHITE PAPER: View this research report to learn why transactional improvements such as better process automation to speed up processes and reduce costs are important, but a coordinated and consistent customer experience is seen as a major competitive factor.
Posted: 16 May 2014 | Published: 31 Dec 2013

Kodak

Engineered for Success: 3 Top Ways Next-Gen Servers Support Business
sponsored by Dell, Inc. and IntelĀ®
WHITE PAPER: This white paper outlines the three business driven strategies that next-gen servers support businesses. Learn how to achieve high levels of performance to support advanced analytics and CRM.
Posted: 14 Oct 2014 | Published: 01 Oct 2014

Dell, Inc. and IntelĀ®

Gain vital insight from your data: An innovative approach to deliver mission-critical analytics
sponsored by IBM
WHITE PAPER: Learn more about the challenges of supporting business-critical analytics, and an innovative approach to tackling them.
Posted: 24 Sep 2014 | Published: 24 Sep 2014

IBM

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

Are you ready for ANALYTICS 3.0?
sponsored by SAS
WHITE PAPER: Join analytics pioneer, Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can intend to get there, which tools you need as well as the supporting roles to make it all happen.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

SAS

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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