Improving Sales Effectiveness In a Buyer’s Market
sponsored by SAP America, Inc.
WHITE PAPER:
This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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The Customer Loyalty Conundrum
sponsored by SAP America, Inc.
WHITE PAPER:
In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Posted: 06 Feb 2012 | Published: 06 Feb 2012
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Service. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Sell. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER:
Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Customer Analytics Pay Off
sponsored by IBM
WHITE PAPER:
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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How to retain customer loyalty in the competitive retail market
sponsored by Infor CRM
WHITE PAPER:
Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
Posted: 16 Jan 2012 | Published: 16 Jan 2012
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5 ways to increase online self-service adoption for financial services
sponsored by Tealeaf
WHITE PAPER:
Financial institutions need to take immediate steps to ensure they understand the experience of their customers who are transacting online. In this white paper learn how to implement an effective customer experience management (CEM) to help build customer loyalty, revenue, cost savings, and more.
Posted: 29 Sep 2011 | Published: 29 Sep 2011
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Customer Experience Management Best Practices For Insurance: Five Ways to Increase Conversion and Adoption Rates
sponsored by Tealeaf
WHITE PAPER:
To jump-start your customer experience efforts, Tealeaf, the leader in online Customer Experience Management (CEM) software, recommends in this white paper five best practices that you can implement today to establish an online customer experience competency within your organization. Continue reading to learn more.
Posted: 29 Sep 2011 | Published: 29 Sep 2011
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The Social CRM Playbook
sponsored by SugarCRM Inc.
WHITE PAPER:
This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.
Posted: 01 Sep 2011 | Published: 01 Sep 2011
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CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs
sponsored by SugarCRM Inc.
WHITE PAPER:
The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.
Posted: 15 Jul 2011 | Published: 15 Jul 2011
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Managing the customer experience across channels -- a manager's guide
sponsored by Oracle Corporation
WHITE PAPER:
This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy.
Posted: 06 May 2011 | Published: 06 May 2011
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Unlock Hidden Profits Using Effective Pricing Strategies
sponsored by SAP America, Inc.
WHITE PAPER:
Learn how to use smart, sound pricing strategies to increase revenues while protecting margins. Enterprise-wide visibility into the many drivers that come into play can help with identifying opportunities, negotiating deals properly, and adjusting with agility to changing conditions.
Posted: 24 Mar 2011 | Published: 24 Mar 2011
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What's your Customer Experience Advantage?
sponsored by SAP America, Inc.
WHITE PAPER:
SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
Posted: 23 Mar 2011 | Published: 23 Mar 2011
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Increasing Marketing Campaign Profitability with Predictive Analytics
sponsored by IBM
WHITE PAPER:
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Posted: 20 Feb 2011 | Published: 20 Feb 2011
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Five Predictive Imperatives for Maximizing Customer Value
sponsored by IBM
WHITE PAPER:
This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011
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Five Steps to Improving Business Performance through Customer Intimacy
sponsored by IBM
WHITE PAPER:
Business success today requires a new depth of customer insight. Read this white paper to learn five practical steps your companies can take to achieve customer intimacy and, by doing so, achieve breakaway performance.
Posted: 18 Nov 2010 | Published: 18 Nov 2010
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The Customer Intimacy Imperative
sponsored by IBM
WHITE PAPER:
Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advance analytic tools can help your business achieve a competitive advantage. Read this white paper to realize the full potential of your customer relationships.
Posted: 18 Nov 2010 | Published: 18 Nov 2010
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Recover lost online revenue with customer experience management
sponsored by Tealeaf
WHITE PAPER:
In this white paper, we’ll describe the two main techniques companies utilize to incorporate customer recovery into their overall Customer Experience Management strategy—namely, Immediate Issue Resolution & Follow‐up and Real‐time Customer Recovery.
Posted: 04 Nov 2010 | Published: 04 Nov 2010
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