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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Case Study: How one Retailer Association Improved Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Discover how to note key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014


Delivering Content to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this white paper, you'll learn why catering to tech-savvy young adults is your new business imperative. Learn which emerging technologies are needed in order to meet the growing demand for immediate content delivery.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, you'll explore the issues facing sales today, along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015


Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015


Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014


Delivering a Smarter Shopping Experience with Predictive Analytics
sponsored by IBM
WHITE PAPER: This white paper demonstrates how predictive analytics allow organizations to leverage insights and apply practical usage across marketing and customer experience management functions. Access now and discover how to gain true competitive advantage.
Posted: 03 Aug 2015 | Published: 31 Mar 2011


Retain and Delight Your Customers by Applying Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: The following white paper presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows users to determine the best action for each particular customer.
Posted: 03 Aug 2015 | Published: 05 Jan 2015


Acquire Real-Time Actionable Insights from On-The-Go Customers
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014


2015 Guide to Retail Technologies and Strategies
sponsored by IBM
WHITE PAPER: This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.
Posted: 03 Aug 2015 | Published: 30 Jan 2015


Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


Case Study: Satisfied Customers Help Grow Auto Glass Business
sponsored by IBM
WHITE PAPER: Access this case study and learn how operational analytics helped one automotive glass-fitting subsidiary leverage their customer service strategy, and encourage existing patrons to recommend their services to someone they know.
Posted: 30 Jul 2015 | Published: 30 Sep 2013


Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015


The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015


Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Continuing to put the transaction at the center of business - instead of the individual - will only work against you. This executive report lays the foundation for understanding the full potential of new technologies to enhance the customer experience.
Posted: 29 Jul 2015 | Published: 29 May 2015


Report Your Way to a Better Customer Relationship
sponsored by Solarwinds N-able
EBOOK: In this eBook you will discover why reports with a visual dashboard style graphic can quantify the value delivered to customers, building trust and creating value. Read now to put this strategy to work for your organization and creating lasting powerful customer relationships.
Posted: 29 Jul 2015 | Published: 28 Feb 2015

Solarwinds N-able

Customer Experience Design: Optimising Systems for More Effective Customer Experience
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This research clearly identifies several opportunities for improvement in areas where the actual service experience for insurance customers is misaligned with their expectations. Access this white paper now to learn how you can make adjustments to cater to customer's actual experiences rather than perceived performance.
Posted: 23 Jul 2015 | Published: 31 Dec 2014

Interactive Intelligence, Inc.

WCM Software Expands to Incorporate CEM
sponsored by Rackspace
EGUIDE: In this e-guide, experts highlight the convergence of WCM platforms with CRM and CEM software. Get insider insights from senior analysts as they explain why customer engagement doesn't end at running a website.
Posted: 10 Jul 2015 | Published: 10 Jul 2015


Mobile Analytics: Reimagine Business User Experience
sponsored by SAP
RESOURCE: In this resource, find tips on how your organization can build a tailored mobile analytics environment for your end-users. Learn how to enable your audience to capture real-time insights, make instant decisions anytime, and on any device.
Posted: 07 Jul 2015 | Published: 07 Jul 2015


The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014


See What's Possible with Analytics
sponsored by
RESOURCE: This interactive resource gives users a taste of analytics in real-time. Before you make the investment, access this demo and get accustomed to dashboards, sales analytics, and more.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Cloud Analytics Keynote
sponsored by
WEBCAST: View this webinar to gain an understanding of how to improve your customer's journey using analytics. Watch and learn how to redefine your customer strategy by putting all of your data into one place.
Posted: 12 Jun 2015 | Premiered: Oct 16, 2014, 01:01 EDT (05:01 GMT)

How Analytics Transforms Sales Performance
sponsored by
WEBCAST: This webcast features two leading organizations in their process of leveraging cloud analytics. Watch and learn what it can do for sales in terms of finding new opportunities, growing revenue and more.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

A Self-Service Cloud Analytics Overview: Unite CRM, ERP, and other silos of data
sponsored by
VIDEO: This brief video puts the spotlight on cloud analytics. Learn the value of delivering insights to company-wide teams without the need to log IT requests, increasing the amount of pertinent questions that uncover new opportunities.
Posted: 11 Jun 2015 | Premiered: 15 Oct 2014

Improve Customer Service & Satisfaction with Big Data and Machine Learning
sponsored by Hortonworks
RESOURCE: Discover how your organization can fully capture these diverse data sets in a powerful and flexible repository allowing for rapid advanced analysis insights discovery and actionable intelligence. Access this resource now to learn how machine learning can help your Telco company take control of your data to improve customer experience.
Posted: 11 Jun 2015 | Published: 31 Dec 2014


Take Action on Customer Insights
sponsored by Hewlett-Packard Limited
WHITE PAPER: With analytics, companies can capture, analyze and provide insights to respond to customers in real time through social media channels. Read this white paper to discover the importance of a solid customer analytics strategy.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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