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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Customer Intelligence Tames the Big Data Challenge
sponsored by SAS Institute Inc.
WHITE PAPER: What are the key factors that help distinguish big data? Consult this informative resource to find out more about how you can unlock the value of data-driven insights. Find out how it helps to drive improved sales and marketing performance as well as other key benefits by reading this resource now.
Posted: 25 Mar 2013 | Published: 25 Mar 2013

SAS Institute Inc.

Top Five Contact Center Trends for 2013
sponsored by Avaya
WHITE PAPER: This resource offers five key trends that are reshaping customer experience management. Discover how successfully tap into these trends will give you the competitive advantage over those who fail to adapt to this rapid change.
Posted: 21 Mar 2013 | Published: 21 Mar 2013

Avaya

Public complaints case study
sponsored by SAS Institute Inc.
CASE STUDY: With large volumes of data pouring into the Hong Kong Efficiency Unit's call center, they needed a way to manage this information and provide excellent customer service. Read this brief case study to see how they leveraged a visual analytics platform to take more effective action and make better decisions.
Posted: 21 Mar 2013 | Published: 21 Mar 2013

SAS Institute Inc.

The Geocoding Advantage: Best Practices for Managing Customer and Location-based Data in Telecommunications
sponsored by Pitney Bowes Group 1 Software
WHITE PAPER: This whitepaper will give you some insight into the benefits high-quality geocoding can bring to your business, and will teach you the best practices today's leaders are following to engage customers, reduce costs and manage risk.
Posted: 18 Mar 2013 | Published: 18 Mar 2013

Pitney Bowes Group 1 Software

Single View of the Customer in UK Businesses and the emerging role of Big Data
sponsored by SAS Institute Inc.
WHITE PAPER: Many companies today are attempting to harness the power of big data to provide customer insights. This informative market report focuses on how businesses in the UK are using data to glean optimal insights, and how far along they are in capturing all the interactions a customer has with an organisation, regardless of the channel.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

SAS Institute Inc.

Gartner Customer Strategies & Technologies Summit 2013
sponsored by Gartner
BROCHURE: In this valuable resource, learn about how the Gartner Customer Strategies & Technologies Summit can help IT and business leaders gain the insight they need to effectively overcome customer relationship and business management challenges to drive success – read on to learn more now.
Posted: 07 Mar 2013 | Published: 07 Mar 2013

Gartner

Webinar - Customer Engagement in 2013; The Mobile and Web Data Acquisition Imperative
sponsored by Kofax, Inc.
WEBCAST: Access this in-depth webinar to learn the current customer engagement industry trends, customer requirements, and goals of those in the insurance sector.Continue on to explore the business drivers and strategic responses surrounding the top ten technology initiatives for insurance.
Posted: 05 Mar 2013 | Premiered: Nov 28, 2012

Kofax, Inc.

Developing the right social CRM strategies for improved customer service
sponsored by Avaya
EGUIDE: Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
Posted: 19 Feb 2013 | Published: 19 Feb 2013

Avaya

SharePoint Test Pilot Program
sponsored by Kroll Ontrack, Inc.
WHITE PAPER: This short white paper reveals how your organization can set up a test environment of a SharePoint system with just a few pilot groups or departments.
Posted: 18 Feb 2013 | Published: 18 Feb 2013

Kroll Ontrack, Inc.

Business Information University Classroom: Taking Advantage of Advanced Analytics
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: In this comprehensive Advanced Analytics Classroom, celebrated BI consultant Thomas Rathburn shares the secrets of implementing a successful predictive analytics and data mining program. Learn some best practices, get insight into key trends and developments, discover potential challenges, and more.
Posted: 14 Feb 2013 | Premiered: 12 Feb 2013

SearchBusinessAnalytics

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: In today's world, the only way to stand out is by differentiating the experience you offer your customers. Access this exclusive resource to explore how you can improve customer experience by leveraging customer analytics- including predictive analytics, social analytics, business intelligence, and decision management.
Posted: 07 Feb 2013 | Published: 31 Dec 2012

IBM

Innovations in Marke ing: Optimizing the Sales Channel with Better Information
sponsored by SAP America, Inc.
WHITE PAPER: View this resource to learn more about the impact of technology on marketing. The addition of digital and social marketing programs has changed the marketing mix and the way marketers review valuable information. Find out the answers to important questions like "What is the total cost to create a customer," by viewing this resource now.
Posted: 31 Jan 2013 | Published: 31 Jan 2013

SAP America, Inc.

CW Special Report on Microsoft
sponsored by ComputerWeekly.com
IT BRIEFING: This 12 page special report updated for 2012 gives you the facts on Microsoft, its strategy, products and services and financial performance.
Posted: 25 Jan 2013 | Published: 25 Jan 2013

ComputerWeekly.com

Strategy for Social Engagement & Monitoring: Transforming Noise to Signal
sponsored by Oracle Corporation
WHITE PAPER: Data from social media could provide you with a substantial competitive advantage if it's leveraged correctly. In order to gain real value from it, you need a social analytics strategy that collects and analyzes social data to provide you with actionable insight. Read on to learn what features are vital to a social analytics system.
Posted: 03 Jan 2013 | Published: 03 Jan 2013

Oracle Corporation

Keeping Your Customers: The Business Value of Customer Experience
sponsored by Oracle Corporation
WEBCAST: Watch this video to learn why you must really understand and care about your customers across the lifecycle to remain competitive.
Posted: 28 Dec 2012 | Premiered: Oct 18, 2012

Oracle Corporation

Oracle Fusion CRM Cloud Service: The New Standard for CRM
sponsored by Oracle Corporation
VIDEO: This brief webcast examines common hurdles of sales force today and introduces Oracle's Fusion Customer Relationship Management tool that is able to help you maximize revenue potential, gain a single view of your customer across the enterprise, and centralize order orchestration across multiple capture and fulfillment systems.
Posted: 26 Dec 2012 | Premiered: 15 Feb 2012

Oracle Corporation

The Business Value of CX: Keeping Your Customers
sponsored by Oracle Corporation UK Ltd
VIDEO: Providing personalized, seamless, and consistent service and support during customer interactions can be a major competitive differentiator. But how can you make your customer experience strategies sustainable? Watch this video to uncover quick tips for delivering exceptional customer experiences.
Posted: 19 Dec 2012 | Premiered: 19 Dec 2012

Oracle Corporation UK Ltd

Optimizing Your Return on Customer Attention with Oracle RTD
sponsored by ORACLE APAC
WHITE PAPER: Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
Posted: 19 Dec 2012 | Published: 30 Apr 2010

ORACLE APAC

Navigating the Next Five Years of Customer Service
sponsored by Oracle Corporation UK Ltd
WEBCAST: Watch this webcast to learn why customer experience management is critical to a company's success, and customer service is the cornerstone of that strategy.
Posted: 17 Dec 2012 | Premiered: Jun 30, 2012

Oracle Corporation UK Ltd

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 11 Dec 2012 | Published: 01 Mar 2012

Oracle Corporation UK Ltd

Technology value matrix : ERP
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group Nucleus Research looks at the latest trends in enterprise resource planning (ERP) and discusses the best performing suppliers.
Posted: 30 Nov 2012 | Published: 30 Nov 2012

ComputerWeekly.com

Know Your Customer: Getting Serious about Unlocking Customer Insight
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: In today's industry climate, financial services institutions (FSIs) know that customer insight is the key to growth and profitability. Read on to learn how to better understand the value of customer relationships and gain insights into how to make the most of your customer interactions.
Posted: 16 Nov 2012 | Published: 31 Aug 2012

Oracle Corporation UK Ltd

Predictive Analytics for Sales and Marketing
sponsored by Information Builders
WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
Posted: 21 Sep 2012 | Published: 21 Sep 2012

Information Builders

Discover, deliver and set the right customer experience expectations
sponsored by Genesys
EGUIDE: This expert resource examines the ways businesses can make sure that their organizations are empowering agents with the right technology to resolve problems by providing the right information to the agent at the right time and proactively discovering and delivering on customer expectation.
Posted: 21 Feb 2013 | Published: 21 Feb 2013

Genesys

CRM Initiatives for Improved Customer Experience
sponsored by Limelight Networks, Inc.
EGUIDE: Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
Posted: 28 Jan 2013 | Published: 28 Jan 2013

Limelight Networks, Inc.
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 
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