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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

The 4 Biggest Analytics Myths Debunked
sponsored by SAS
WHITE PAPER: The following white paper explores the procedures for busting the top 4 analytics myths that more often than not, cause big disconnection problems for CIOs and LOB respectively.
Posted: 11 Jul 2014 | Published: 11 Jul 2014

SAS

Anatomy of an Analytic Enterprise
sponsored by SAS
WHITE PAPER: The following white paper provides readers with the anatomy of a successful analytic enterprise and reveals key technology, implementation practices, pain points to avoid, and more.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

SAS

Analytics in Sports - The New Science of Winning
sponsored by SAS
WHITE PAPER: The following report explores the thoughts of Thomas H. Davenport as he reveals how analytics is transforming the sports industry. Learn what makes analytics such a powerful tool for this sector and how this new attention from the sports industry is further affecting the business environment.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Advanced Analytics - The Hurwitz Victory Index Report
sponsored by SAS
WHITE PAPER: The following Hurwitz Victory Index Report explores the current state of advanced analytics and provides an overview of 10 of the leading analytics vendors. Learn what differentiates each vendor's strengths, uses cases, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

20 Customer Service Practices
sponsored by Salesforce
EBOOK: We surveyed feedback from our customers, product experts and thought leaders to come up with 20 best practices for outstanding customer service. Now we're going to share them with you.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

Analytics exploration – today and tomorrow
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Business Intelligence and Analytics
sponsored by Information Builders
WHITE PAPER: The following white paper explores the top 8 important technologies that you should have to support growth strategies, build deeper business value, and improve the performance of your operations. Learn what other companies are doing to leverage these technologies, where to turn for the right tools, and more.
Posted: 27 May 2014 | Published: 27 May 2014

Information Builders

Intelligent Information: Improving the Customer Experience - AIIM White Paper
sponsored by Kodak
WHITE PAPER: View this research report to learn why transactional improvements such as better process automation to speed up processes and reduce costs are important, but a coordinated and consistent customer experience is seen as a major competitive factor.
Posted: 16 May 2014 | Published: 31 Dec 2013

Kodak

Maximizing your Call Center through Multichannel CRM
sponsored by TechTarget
RESOURCE: The age of the isolated call center is over; no longer can we optimize a single channel in isolation. We need to give customers multiple ways to reach us. Is your organization running a multichannel CRM interface? Take our brief survey on CRM and gain instant access to our expert guide, Customer experience consistency key to successful CRM.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

TechTarget

Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing
sponsored by IBM
WHITE PAPER: The following white paper explores what it takes to make and deploy an effective customer analytics strategy. Uncover the 4 stages of organizations capabilities required for customer analytics as well as the corresponding strategies for each quadrant. Read on to learn more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

Social Analytics & Intelligence: Converting Contextual to Actionable Insights
sponsored by IBM
WHITE PAPER: Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

How to use dataflow to improve analytics and alleviate the 5 latencies
sponsored by Actian Corporation
WHITE PAPER: Consult the following white paper to uncover the top 5 latencies in the analytics process and what you can do to overcome them. Also included are technology recommendations, tips, and, strategies that can make your analytics solution as efficient as it needs to be.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Actian Corporation

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

KANA

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

New Analytics Approach Needed for Contact Center Success
sponsored by Five9
EGUIDE: This exclusive e-guide features advice from experts on how to take your contact center from good to great with the right metrics for success. You'll also learn how to make better use of the large amounts of social data that are entering CRM systems with the right analytics approach.
Posted: 21 May 2014 | Published: 21 May 2014

Five9

Are you ready for ANALYTICS 3.0?
sponsored by SAS
WHITE PAPER: Join analytics pioneer, Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can intend to get there, which tools you need as well as the supporting roles to make it all happen.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

SAS

Real-Time insights with SAP HANA
sponsored by HP & Intel®
VIDEO: Technology has always played a considerable role in helping organizations manage data. However, with today's ever-increasing reliance on information-based operations and communications, organizations need to be on the cutting edge of data technology to stay ahead of the competition. Learn why by watching this video from HP and SAP HANA.
Posted: 16 Apr 2014 | Premiered: 16 Apr 2014

HP & Intel®

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Make the most of customer interactions in the contact center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
Posted: 07 Apr 2014 | Published: 31 Dec 2013

Calabrio, Inc.
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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