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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Chester Zoo: Educating with the Help of Sitecore® Mobile Technology
sponsored by Sitecore
CASE STUDY: Six years ago, a member of Chester Zoo's digital team identified the unstoppable rise of mobile users in analytics reports. Access this case study video and PDF to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit.
Posted: 18 May 2016 | Published: 18 May 2016

Sitecore

The Science Behind Sales Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Examine how using detailed, real-time insight into sales performance can help you hit and exceed revenue targets in fiercely competitive markets. Learn how this analytical approach can help you get the right coverage for the right territories, align individual targets with top-level strategy, and more.
Posted: 18 May 2016 | Published: 18 May 2016

Oracle Corporation UK Ltd

Could IoT be the Secret Sauce of Competitive Advantage in Business?
sponsored by Microsoft
EGUIDE: How can you optimize your content by taking advantage of new volumes of Internet of Things data? In this expert e-guide, Geoffrey Bock reveals a step-by-step process to effectively manage Internet of Things content and provide more engaging customer experiences.
Posted: 17 May 2016 | Published: 10 May 2016

Microsoft

Best Practices of Best-in-Class IT Organizations
sponsored by Pluralsight
WHITE PAPER: What sets best-in-class IT organizations apart from their competition? Aberdeen Group's report on top-performing IT organizations reveals best practices to help you limit downtime events, reduce recovery time, and optimize application availability.
Posted: 12 May 2016 | Published: 30 Nov 0002

Pluralsight

CRM: The Key to Making Customer Relationships Extend and Expend
sponsored by Infor
WHITE PAPER: Focusing on existing customers requires a shift to a customer-centric business model. Uncover ways to help your CRM expand its power to its full potential so you can build longer, more profitable customer relationships.
Posted: 12 May 2016 | Published: 12 May 2016

Infor

Is Your Supply Chain Nearing the End of its Shelf Life?
sponsored by Every Angle
RESOURCE: How can you ensure that your supply chain isn't becoming obsolete? Discover why simple supply chains just won't cut it for much longer, and learn how you can make your supply chain more agile in order to execute and deliver on your organization's overall business strategy and vision.
Posted: 12 May 2016 | Published: 12 May 2016

Every Angle

How the Internet of Things Will Reshape Enterprise Operations and Consumer Applications
sponsored by IBM
EGUIDE: How will the expansion of the Internet of Things (IoT) influence the workplace and the consumer sphere? This two-part e-guide explains how the IoT will impact supply chain management in the near future and explores how IoT devices will transform enterprise and consumer applications alike.
Posted: 11 May 2016 | Published: 06 May 2016

IBM

Real-time Analytics: Separating Hype from Reality
sponsored by Every Angle
RESOURCE: When you value up-to-date information above all else, you risk overemphasizing a single snapshot of time and losing sight of the bigger picture. This resource separates hype from reality when it comes to real-time analytics. Discover key advice on how to make smarter decisions rather than just faster ones.
Posted: 10 May 2016 | Published: 10 May 2016

Every Angle

How to Improve Visibility into Sales Performance
sponsored by IBM
EGUIDE: In this expert e-guide, learn real-world strategies for understanding sales performance and making improvements to drive revenue. You'll discover how a prosthetics supplier gained up-to-the-minute updates on quotas and goals to drive better sales performance.
Posted: 09 May 2016 | Published: 28 Apr 2016

IBM

Microsoft Dynamics CRM: Comparing 2016 to 2015
sponsored by TechData Corporation
WHITE PAPER: What are the latest features in Microsoft Dynamics CRM to help you deliver exceptional customer experiences? View a side-by-side features comparison for the 2016 and 2015 versions of Microsoft Dynamics CRM Online. Uncover the differences for features, like: information discovery, SMS marketing, social CRM, and more.
Posted: 05 May 2016 | Published: 05 May 2016

TechData Corporation

Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
sponsored by IBM
WHITE PAPER: How can retailers efficiently manage diverse data sources and massive volumes of data? In this resource, explore how predictive analytics and cognitive technologies can help businesses create highly personalized customer interactions, boost ROI, and more.
Posted: 05 May 2016 | Published: 30 Nov 2015

IBM

Deploy Dynamics CRM Online Faster for an Accelerated ROI
sponsored by TechData Corporation
WHITE PAPER: How can you expedite the CRM onboarding process to gain an accelerated ROI? Take a quick look into Microsoft Dynamics CRM Online coupled with a quick deployment tool. See a side-by-side feature comparison of this fast onboarding strategy vs. a professional subscription.
Posted: 04 May 2016 | Published: 04 May 2016

TechData Corporation

The State of the Digital Business Transformation in Australia & NZ
sponsored by SAP
WHITE PAPER: Prepping your organization and infrastructure for the challenges of a digital conversion may seem like an obstacle, but the rewards are worth it. Discover details on five ways to get there by creating a long-term digital strategy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world where every business must become a tech business, you won't want to miss this report on creating value in a digital business landscape. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: This report explains why delivering engaging omnichannel experiences is an imperative for businesses today. Read on for case studies of companies that got it right, and how to improve customer loyalty and ultimately revenue.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

5 Steps to a Successful IoT Journey
sponsored by Xively by LogMeIn
WHITE PAPER: Connected devices in themselves aren't enough to create business value. Without IoT-specific technical knowledge, companies risk creating gadgets that have temporary consumer appeal and short shelf lives. Discover 5 key steps to get the most value out of your IoT initiative.
Posted: 03 May 2016 | Published: 03 May 2016

Xively by LogMeIn

Prosthetics Supplier Boosts Visibility into Sales Performance
sponsored by IBM
EGUIDE: This expert e-guide reveals how a prosthetics supplier provided their sales reps with up-to-the-minute updates on their quotas and goals, empowering them to boost their performance. Discover how you can improve visibility and react to trends as they happen.
Posted: 02 May 2016 | Published: 28 Apr 2016

IBM

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: A recent study found that Australian's mobile and social customers want a digital experience that is "cohesive, available, and respectful." Learn how to deliver an optimal digital experience when you ensure alignment across all channels and personalize the customer experience.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Dynamics CRM Online Deployed Quickly, Easily, and at a Low Cost
sponsored by TechData Corporation
WHITE PAPER: How can you get CRM deployments up and running fast? Learn how you can couple Dynamics CRM Online with a quick-start deployment tool to improve the value you can offer customers.
Posted: 02 May 2016 | Published: 02 May 2016

TechData Corporation

Case Study: How Hipcamp Uses Event Data to Drive Growth
sponsored by Looker
CASE STUDY: Hipcamp, an online travel company, needed a more effective way to manage significant volumes of varied data to gain insights into customer behavior and business performance. Discover how a dynamic data discovery platform empowered them to manage every aspect of their business and fuel the company's growth.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Looker

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: Effective sales analytics requires more than forecast reports from a CRM platform. Access this "Do's and Don'ts" guide to learn why analyzing additional data sources (from finance, marketing, etc.) can help you improve accuracy and insight into sales performance.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

How to choose the right CRM tools to purchase
sponsored by ComputerWeekly.com
RESOURCE: A lot rides on choosing the right CRM tools for your organization. Use our exclusive guide to get the right information to assist you in making the best choice when making a buying decision.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

Global Oil Company Uses Key Pricing Information to Improve Margins
sponsored by Pros.
WHITE PAPER: This case study explores how a global oil company refreshed their pricing process so they could react quickly to changing market conditions, using time-sensitive pricing information to improve margins.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.

Optimize Pricing Through Real-Time Integrated Forecasting
sponsored by Pros.
WHITE PAPER: This case study explores how an automotive manufacturer optimized pricing through real-time integrated forecasting to assure maximum margin and profit improvement.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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