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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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How IT Leaders Are Innovating with Customer Identity Management
sponsored by Gigya
WHITE PAPER: To keep up with the competition, it's crucial to optimize the customer experience. Discover how a separate customer identity management layer in the technology stack can transform anonymous visitors into known users, enable actionable intelligence across the business, and maximize ROI.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Improve User Acquisition with Customer Identity & Access Management
sponsored by Gigya
WHITE PAPER: In order to offer customers highly relevant content and drive revenue, media publishing companies need comprehensive user profiles to gain deeper insight into users' preferences and needs. Discover how a customer identity and access management solution can empower you to increase customer acquisition, improve the user experience, and more.
Posted: 14 Apr 2016 | Published: 31 Dec 2015

Gigya

Case Study: American Cancer Society Adopts a Comprehensive Constituent View
sponsored by Gigya
CASE STUDY: The American Cancer Society needed to more efficiently and securely manage the identities of its volunteers, donors, and participants. This case study discusses the authentication strategy that enabled them to capture and organize more data about their constituents' identities to make complete user profiles.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Profiting from CRM Deployments in the Cloud
sponsored by Microsoft
WHITE PAPER: This white paper highlights a set of easy-to-deploy cloud CRM products, services and enablement tools that can help you improve your total value proposition.
Posted: 13 Apr 2016 | Published: 13 Apr 2016

Microsoft

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Global State of Multichannel Customer Service Report
sponsored by Microsoft
WHITE PAPER: This global report shows that, on average, consumers regularly use at least 4 different channels when interacting with a brand or organization for customer-related questions and issues. Download now to tap into other insights.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

10 Customer Service Trends to Watch in 2016
sponsored by Microsoft
WHITE PAPER: In this white paper, well-known customer service thought leaders, advocates, authors and speakers reveal the 10 CRM technology trends they believe will impact every brand and organization in 2016.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

Case Study: SofTrek Boosts Customer Satisfaction with Embedded BI
sponsored by TIBCO Software Inc.
CASE STUDY: A software provider needed to quickly and seamlessly embed business intelligence capabilities into their CRM app. This case study discusses the strategy that empowered the company to provide improved workflow and usability and faster results for their users.
Posted: 07 Apr 2016 | Published: 31 Dec 2014

TIBCO Software Inc.

How Big Data Analytics in the Cloud Drives Marketing Success
sponsored by Oracle Corporation
TRANSCRIPT: Organizations can often run into issues when trying to make sense of their diverse data sources to unlock insights. Discover how you can make the most out of your marketing data and learn how big data analytics can help you maximize your marketing ROI.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

Oracle Corporation

Speed Up CRM Deployment and Onboarding
sponsored by Microsoft
RESOURCE: In this brief resource, learn about a strategy that can help you quickly and easily adopt CRM tools in your enterprise. Discover the variety of features and integration options that you can deploy at your pace.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Microsoft

10 Tips & Tricks for CRM Data Quality Success
sponsored by Trillium Software
EBOOK: In this e-book, you will discover how to initiate a meaningful data quality project, and maintain it over time, to bolster your ongoing CRM efforts by utilizing 10 industry-proven tips. Learn how to accommodate the different internal and external constituencies that are impacted by your CRM, and more.
Posted: 30 Mar 2016 | Published: 30 Mar 2016

Trillium Software

How to Drive Improved Sales Productivity and Customer Engagement
sponsored by Oracle Corporation
WHITE PAPER: This transcript of a recent webinar digs into strategies for driving improved sales productivity and customer engagement with cloud CRM tools. Learn how you can build custom enablement solutions to meet the specific requirements of the customer, ultimately driving more sales revenue.
Posted: 29 Mar 2016 | Published: 29 Mar 2016

Oracle Corporation

Making CRM Easy and Accessible for Small-to-Midsize Businesses
sponsored by Microsoft
WHITE PAPER: This brief resource provides guidance for small-to-midsize businesses on adopting CRM technologies to better engage customers. Uncover pitch guidance scenarios and key talking points to help you build a case for buying CRM tools.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Microsoft

Digital Customer Experience Success Stories
sponsored by Mitel Networks Limited
CASE STUDY: Customers demand outstanding convenient service on any platform. Discover how other businesses are catering to their needs by downloading this case study now.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Mitel Networks Limited

10 Tech Tools to Improve The Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper examines tech tools your contact center can use in order to boost productivity, ensure resiliency, and improve efficiency. Uncover 10 features to add to your contact center strategies.
Posted: 25 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: In this challenging landscape discover how you can drive customer engagement and promote brand loyalty by using API management technologies. Download this white paper now to learn how you can deliver omnichannel engagement while ensuring security for corporate IT systems.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Drive Sales Productivity and Customer Engagement in the Cloud
sponsored by Oracle Corporation
WEBCAST: This brief webcast discusses how cloud content and process can improve sales performance, shorten sales cycles, and improve customer engagement. We reveal how cloud tools can transform sales productivity and customer engagement in your enterprise, and ultimately drive revenue.
Posted: 23 Mar 2016 | Premiered: Mar 15, 2016

Oracle Corporation

4 Steps to Create Targeted, Personalized, and Timely Marketing Messaging
sponsored by IBM
RESOURCE: Many companies struggle to create personalized, timely offers out of consumer data. This resource explains how you can maximize the value of customer information with a consumer data management and marketing analytics platform. Discover how you can improve the customer experience and boost your market share.
Posted: 23 Mar 2016 | Published: 31 May 2015

IBM

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

Customer Identity Management: Generate Quality Leads with Automated Onboarding
sponsored by Gigya
CASE STUDY: Access this brief case study to learn how an educational website increased their average weekly subscribers with an automated onboarding process. Discover how they were able to update identity and behavioral data in near real-time and segment users into relevant email campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2015

Gigya

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Gigya

Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

Market Overview: Customer Identity and Access Management Solutions
sponsored by Gigya
WHITE PAPER: How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.
Posted: 21 Mar 2016 | Published: 04 Aug 2015

Gigya
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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