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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Oracle Service Cloud: Excellent Service for Financial Firms
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive executive summary to learn how your financial services business can provide excellent service without a complete view of the customer. Read on to learn the challenges facing your industry, and how you can work to achieve a seamless customer experience.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Solve the Customer Service Gap: Expectations Versus Delivery
sponsored by Oracle Corporation
WHITE PAPER: Learn more about this disconnect between what organizations think they're delivering and what customers expect. Read now to get tips from modern communications providers on how to close this gap, and determine potential solutions for your organization.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Are You Outpacing Your Executive Peers in Customer Service?
sponsored by Oracle Corporation
ANALYST REPORT: Access this in-depth white paper to learn more about common ways your organization could be overestimating the efficacy of your current customer service strategy and how you can spice up your CRM to reach more customers more effectively.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Good Service, Happy Customers: Oracle Cloud Customer Service and Support
sponsored by Oracle Corporation
VIDEO: Watch this quick video to learn more about the benefits of using Oracle customer service and support platforms to deliver impeccable customer experiences that drive sales and increase revenue with the ease of cloud technology.
Posted: 04 Mar 2015 | Premiered: 28 Sep 2012

Oracle Corporation

Delivering the Ultimate Cross-Channel Experience
sponsored by Oracle Corporation
WHITE PAPER: Explore this concise fact sheet which details the features of Oracle's cross-channel customer experience platform, boasting potential benefits like increased customer loyalty, empowered customers who self-serve, reduced incident handling time, and more.
Posted: 04 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Digital Clarity Group — Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
Posted: 03 Mar 2015 | Published: 30 Apr 2014

Sitecore

Information Workflow Solutions for Retail Brochure
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this white paper to discover a platform that combines cloud, hardware, and software services that let you easily reach your customers, and make your business more efficient.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

Hewlett-Packard Limited

Unleash The Power of Field Service
sponsored by ServiceMax
VIDEO: View this informative video to see how organizations are re-evaluating their field service agents to unlock their potential through cloud, mobile, and social tools.
Posted: 25 Feb 2015 | Premiered: 21 Nov 2014

ServiceMax

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

The State of Data-Driven Marketing and CEM in 2015
sponsored by Teradata
RESOURCE: Learn about how data-driven marketing can create individualized insights. Connect large amounts of online and offline data to deliver cross-channel, personalized marketing campaigns and meet customer demands.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

10 Secrets to Winning with Analytics
sponsored by Qlik
WHITE PAPER: Today, nearly every organization uses analytics. But not everyone is getting as much out of its analytics systems as they could. So, how do you truly excel with your analytics to deliver the best support for decisions? This white paper covers the top 10 secrets for winning with analytics. Read on to learn more.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

Qlik

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

CRM: Improve Customer Retention and Drive Sales
sponsored by ConnectWise
CASE STUDY: The following case study explores the CRM solution Fred IT used to consolidate its data sources and improve the visibility and sales functionality of their efforts. Read on to learn how this technology can benefit your business as well.
Posted: 02 Feb 2015 | Published: 02 Feb 2015

ConnectWise

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

bioMerieux Case Study Order Processing Automation
sponsored by Esker Inc.
CASE STUDY: To see what platform one company chose to implement to better organize, manage, and access their email and order data, read this informative case study.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Esker Inc.

Case Study: Performance Bike
sponsored by IBM
WHITE PAPER: This white paper examines how Performance Bicycle, a leading cycling product retailer based in North Carolina, created an interactive, centralized collection of employee knowledge seamlessly linked to its e-commerce site – enabling knowledgeable employees to share expertise with customers and visitors.
Posted: 21 Jan 2015 | Published: 21 Jan 2015

IBM

Forrester Market Overview: Digital Customer Experience Delivery Platforms
sponsored by IBM
WHITE PAPER: Access this critical report to gain a comprehensive understanding of the how software vendors tackle the multichannel experience mandate.
Posted: 20 Jan 2015 | Published: 26 Nov 2012

IBM

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Social network analysis –making sense of spaghetti
sponsored by IPL
WHITE PAPER: Social networks are rich with data, but unfortunately, making sense of this information can be a bit difficult to say the least. In the following white paper, Pat Galea explains some mathematical techniques that can be used to detect interesting insights within social networks. Read on to find out more.
Posted: 04 Dec 2014 | Published: 04 Dec 2014

IPL

The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

5 Dreamforce Announcements That Will Shape Service in 2015
sponsored by Salesforce
WHITE PAPER: Does your company have the tools to deliver a connected, personalized customer service experience anytime, anywhere, on any device, and in every product?Access this white paper to find out how one platform steps up to the plate, building on the Salesforce Customer Success Platform to ensure intuitive, powerful features and results.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce

Top 10 reasons to Choose Infor CRM
sponsored by Infor
WHITE PAPER: This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company's growth.
Posted: 16 Jan 2015 | Published: 16 Jan 2015

Infor
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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