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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Effectively Leveraging CRM Analytics
sponsored by MicroStrategy Incorporated
EGUIDE: This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
Posted: 21 Mar 2014 | Published: 21 Mar 2014

MicroStrategy Incorporated

Case Study: Maxim Discovers How Chatter Deepens Employee Communication and Collaboration
sponsored by Indicee
CASE STUDY: The following case study explores how Maxim increased its employee adoption of a collaborative tool, Chatter, from 5% to 500% by working with an analytics platform. Read on to learn more.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Indicee

Gaining a CRM Edge with Self-Service BI
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Putting business intelligence capabilities in the hands of frontline customer service workers can help boost customer relationship management efforts. This virtual classroom provides insight and advice on how to successfully use self-service BI tools in CRM programs.
Posted: 14 Mar 2014 | Premiered: 19 Mar 2014

SearchBusinessAnalytics

Rethinking Marketing for Today's Customer Engagement
sponsored by UStream
EGUIDE: The following expert e-Guide explores the shift in the balance of power and influence between seller and buyer. Uncover how this has created a need for a transformation in digital marketing approaches and what you can do to cope with it.
Posted: 13 Mar 2014 | Published: 13 Mar 2014

UStream

Cancel Out the Noise! Three Capabilities Every Speech and Text Analytics Solution Should Offer
sponsored by Genesys
EGUIDE: Interaction analytics can help contact center agents expose critical insights buried in customer interactions. Unfortunately, traditional analytics tools lack the capacity, accuracy, and integration needed to truly extract meaning from conversations. So what should you look for in an effective interaction analytics solution?
Posted: 13 Mar 2014 | Published: 13 Mar 2014

Genesys

Webinar: Achieving Smarter Process with a mobile first approach
sponsored by IBM
VIDEO: In this webcast, industry experts examine some of the scenarios where customer engagement processes and mobility work in conjunction to create more successful interactions with customers and drive business value exponentially.
Posted: 11 Mar 2014 | Premiered: 11 Mar 2014

IBM

SAP HANA: Getting Started
sponsored by Hewlett-Packard Limited
VIDEO: View the following brief video to learn about the many ways available—including test systems, POCs, try & buy systems and assessment services for ROI—to help you get an understanding if SAP HANA should be your next solution.
Posted: 11 Mar 2014 | Premiered: 11 Mar 2014

Hewlett-Packard Limited

SAP HANA: Moving to SAP Business Suite, powered by SAP HANA
sponsored by Hewlett-Packard Limited
VIDEO: View the following video to uncover just what businesses stand to gain by moving to SAP HANA. Get a firsthand look at how this solution delivers real-time analytics, improved reporting, efficiency, and more.
Posted: 11 Mar 2014 | Premiered: 11 Mar 2014

Hewlett-Packard Limited

Multi-channel Self-service for Insurance Businesses
sponsored by Aspect
WHITE PAPER: Customer relationship management (CRM) is more important than ever before for all businesses, especially customer-centric ones such as those in the insurance industry. When your customers expect to reach you on their terms, via the channels of their choice, will you be ready?
Posted: 11 Mar 2014 | Published: 11 Mar 2014

Aspect

Building a Business Case for Salesforce Analytics
sponsored by Indicee
WHITE PAPER: Consult the following white paper to learn how to identify whether or not you should consider an analytics extension to Salesforce and how you can improve your overall solution.
Posted: 10 Mar 2014 | Published: 10 Mar 2014

Indicee

Six Keys to Small Business Success
sponsored by Salesforce
WHITE PAPER: Small business owners all want to grow their business, and they create products, buils awareness, and target market in order to do that. But are you overlooking the role that technology can play in growing your small business?
Posted: 07 Mar 2014 | Published: 07 Mar 2014

Salesforce

Manage it all, better - HP Mobility Solutions for SAP
sponsored by Hewlett-Packard Limited
WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Hewlett-Packard Limited

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Mobile: The New Marketing Frontier
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the key focus areas for mobile marketing success. Discover how to leverage mobile technology and how to make sure that you are delivering the digital presence needed in today's market.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

How to Collect, Analyze, and Capitalize on Social Data
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Consult the following white paper to uncover how with the right platform in place, you can begin to leverage social data. Discover how you can gain a much clearer and detailed understanding of the customers' needs, wants, and how you can take that information to tailor a truly unique and powerful customer experience.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

Oracle Corporation UK Ltd

SearchCRM.com Solution Spotlight: Social media driving CRM strategies
sponsored by IBM
EGUIDE: Rapid changes in social computing, mobile and customer analytics are driving shifts in CRM strategies. This e-guide examines how businesses can prepare for the evolving CRM market and address changing customer experience needs. Discover the latest predictions for CRM trends according to analysts from Gartner Inc.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

IBM

Search Innovation: An Integrated Approach to Merchandising and Content Management
sponsored by IBM
EBOOK: In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through an online personalization strategy.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

IBM

The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

Point Defiance Zoo and Aquarium
sponsored by IBM
CASE STUDY: Access the following case study to uncover the analytics solution that enabled Point Defiance Zoo & Aquarium to combine ticket sales data with real-time weather forecasts to optimize operational efficiency and the overall customer experience. Get a firsthand look at smart analytics and what it can do for you as well.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

IBM

Acquire the ideal customer with IBM Customer Analytics
sponsored by IBM
WEBCAST: View the following webcast to get a firsthand look at the technology you need to handle today's "choosy consumer." See how with the appropriate customer analytics solution, you can strengthen nearly every aspect of your customer relationships, allocate resources more successfully, and achieve a greater overall ROI.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

IBM

Conferencing & Collaboration: New Tools for the New Workplace
sponsored by Premiere Global Services
WHITE PAPER: Access the following white paper to uncover what CIOs need to know about consolidating their collaborative tools and strategies. Get a firsthand look at the real benefits of an all-inclusive collaboration solution as well as how to choose the right tools, what to look for in a vendor, and more.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

Premiere Global Services

HP Social Enterprise Services
sponsored by Hewlett-Packard Limited
WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

Workforce and Customer Experience Assessment
sponsored by IBM
ASSESSMENT TOOL: Access the following resource to take the social business assessment to find out just how "social" you really are. Also uncover how the social business can ultimately create a smarter workforce and exceptional customer experience.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

IBM

From Social Media to Social CRM: Reinventing the Customer Relationship
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
Posted: 11 Mar 2014 | Published: 11 Mar 2014

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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