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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Benchmarking Enterprise Maturity for Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: This resource describes the challenges that impede integration of social media with the rest of your contact center and explains how to conquer them by using a social customer service maturity model as a tool to assess contact capabilities. Identify your maturity level and learn how to progress to a higher level for optimal customer satisfaction.
Posted: 22 Jan 2016 | Published: 10 Apr 2015

Oracle Corporation

Acquire, Grow & Retain Customers
sponsored by IBM
WHITE PAPER: Tap into how you can gain a holistic view of your customers for more informed decision-making with a robust big data and analytics engine. Plus, get advice on how you can eliminate uncertainty about your data, and better identify potential customers and bring them into the fold.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

IBM

CRM Analytics: How to Make the Most of Customer Data
sponsored by SearchCRM
EBOOK: This expert e-book delves into the power behind CRM analytics in helping you to make the most of your customer data. You'll also uncover why companies shy away from analyzing social media data, as well as how companies can make the most of the stacks of tweets and Facebook postings.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

SearchCRM

Social Selling Guide: Using Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is your guide to implementing a social selling strategy in your organization. You'll explore how social media is impacting the selling lifecycle, discover the pros and cons of becoming a social seller, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Using Analytics to Drive Sales Performance
sponsored by Microsoft
WHITE PAPER: This comprehensive report provides expert commentary about the pros, cons, and requirements for implementing sales analytics into your organization. Learn the crucial steps to take and the mistakes to avoid with analytics in order to empower sales teams and transform your organization.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Microsoft

Enhance Your Business Analytics Strategy
sponsored by Splunk
WHITE PAPER: This white paper discusses a business analytics solution that can analyze, visualize, and monitor machine data from any source—applications, mobile devices, etc.—to deliver business insights in real time. Access this resource to learn how this strategy can provide you with insights into business processes, customer experience, and more.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

Splunk

How to Balance Conflicting Goals in CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the importance of striking a balance between meeting customers' immediate needs, securing their long term loyalty of the brand, and the need to control the cost of operations. Uncover 5 common CRM approaches, and learn which one can help you overcome some of your core business challenges.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Tesco.com Accelerates Development with Customer Analytics
sponsored by Splunk
CASE STUDY: This case study describes the customer analytics strategy that allowed Tesco.com to achieve application visibility and development acceleration. Learn how they achieved speedier problem identification and resolution, operational visibility across complex environments, and more.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Splunk

Shazam Uses Real-Time Insight to Drive Improved User Engagement and Revenue
sponsored by Splunk
CASE STUDY: Access this case study to discover the strategy that allowed Shazam to use real-time analytics on all of their mobile app data, saving them time and money in addition to providing them with benefits like overall improvements in key metrics, better understanding of campaign effectiveness, and more.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Splunk

CRM Integration: Boost Customer Retention and Tap into Hidden Opportunities
sponsored by Infor
WHITE PAPER: The culprit of weak customer retention is an outdated business model that focuses on products and services, not the needs of your loyal fan base. Access this infographic to learn how a better CRM strategy can lead to a higher customer renewal rate.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Infor

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Online domain maturity
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Bob Tarzey and Clive Longbottom explain how organisations can provide a top-rate online experience for their customers
Posted: 13 Jan 2016 | Published: 14 Jan 2016

ComputerWeekly.com

From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes
sponsored by Radius
RESEARCH CONTENT: This study by Forrester describes a solution for marketers struggling to draw actionable insight from the data they have: predictive analytics. Access this resource to see how predictive analytics can transform your interaction with the market and enable you to deliver better business outcomes.
Posted: 13 Jan 2016 | Published: 31 Oct 2015

Radius

Bring Your Own Data
sponsored by Qlik
WHITE PAPER: This resource explores ways to adapt to the transition of bringing in your own external data to foster smarter decision-making. Read now to see examples of how external data can help fulfill your BI needs and to learn about tools that can optimize the results you'll gain with insightful external data.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

Business Intelligence Teams Need to Change with the Times
sponsored by Qlik
WHITE PAPER: BI projects are not perceived as living up to increasing expectations. Access this resource provided by Gartner to learn the four steps that BI and analytics teams must follow in order to respond to disruptive changes in the industry.
Posted: 12 Jan 2016 | Published: 03 Feb 2015

Qlik

Generating Insights at the LOB
sponsored by Qlik
RESEARCH CONTENT: Access this resource to learn where effective modern analysts work in forward-thinking organizations and what tools these analysts use in order to transform data into line of business insight.
Posted: 12 Jan 2016 | Published: 31 Aug 2014

Qlik

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

CRM Stories: Rogerseller
sponsored by Microsoft
RESOURCE: In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.
Posted: 07 Jan 2016 | Published: 24 Jun 2015

Microsoft

Global CRM: Grant Thornton Fosters Collaboration, Drives Sales, and Impresses Clients
sponsored by Microsoft
CASE STUDY: This case study outlines the global CRM strategy an accounting organization used that allowed them to experience a 450% jump in the number of sales opportunities tracked by their system. Learn how to use CRM to foster collaboration, drive sales, and impress clients.
Posted: 07 Jan 2016 | Published: 25 Jun 2015

Microsoft

CRM Stories: Wintec
sponsored by Microsoft
WHITE PAPER: To manage the database of its newly established alumni group, the Waikato Institute of Technology (Wintec) required a flexible and efficient CRM system. Access this case study to learn how chief executive Lisa Pemberton of Wintec implemented a CRM strategy that allowed her alumni group to enhance relationship management with highly visible data.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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