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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Advanced Analytics for your CRM needs
sponsored by Infogix
WHITE PAPER: Access this white paper now to discover how analytics can effectively predict customer behavior to allow your business to better leverage revenue streams, increase marketing efficiency and proactively manage risk.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

Where to Place Your CX Bets in 2016
sponsored by [24]7 Customer, Inc.
WHITE PAPER: Discover how to accelerate your customer experience (CX) projects' time-to-value by utilizing the latest in digital technology investments, and access 5 expert tips for digital CX. Read on for insights on fostering superior customer experience in your enterprise by honoring the mobile experience.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

[24]7 Customer, Inc.

Online domain maturity
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Bob Tarzey and Clive Longbottom explain how organisations can provide a top-rate online experience for their customers
Posted: 13 Jan 2016 | Published: 14 Jan 2016

ComputerWeekly.com

BYOD: Leveraging External Data for Analytics Success
sponsored by Qlik
WHITE PAPER: This resource explores examples of how external data can help tackle your toughest BI challenges. Discover how self-service analytics tools can empower business users to take advantage of external data and reduce the burden on IT.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

Manufacturers Turn to the Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: Access this white paper to explore how investing in the right CRM solution can help you grow your IoT approach, as well as support your customer-centric initiatives.
Posted: 04 Jan 2016 | Published: 04 Jan 2016

Infor

Yakult’s New Product Sales in the Netherlands Increase 15 to 20%
sponsored by TIBCO Software Inc.
CASE STUDY: In this brief case study, you'll learn how a leading probiotic beverage company was able to distinguish sales drivers from non-drivers by upgrading from time-consuming spreadsheets. Find out how the right analytics strategy can help you reap similar benefits.
Posted: 15 Oct 2015 | Published: 07 Jul 2015

TIBCO Software Inc.

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

Best Practices for Creating Quota-Busting Sales Reps
sponsored by Oracle Corporation
EGUIDE: Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation

Data’s Pivotal Role in Improving Customer Experience
sponsored by Microsoft
EGUIDE: Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
Posted: 03 Feb 2016 | Published: 01 Feb 2016

Microsoft

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius

CRM Analytics: How to Make the Most of Customer Data
sponsored by SearchCRM
EBOOK: The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

SearchCRM

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes
sponsored by Radius
RESEARCH CONTENT: This study by Forrester describes a solution for marketers struggling to draw actionable insight from the data they have: predictive analytics. Access this resource to see how predictive analytics can transform your interaction with the market and enable you to deliver better business outcomes.
Posted: 13 Jan 2016 | Published: 31 Oct 2015

Radius

CRM Stories: Rogerseller
sponsored by Microsoft
RESOURCE: In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.
Posted: 07 Jan 2016 | Published: 24 Jun 2015

Microsoft

Sales Timesaving Tip for Top Efficiency
sponsored by Microsoft
RESOURCE: This infographic reveals a timesaving tip that can help your sales team be more efficient at their jobs. View now to see how this sales strategy can streamline leads, forecasts, and more.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
Posted: 17 Dec 2015 | Published: 10 Dec 2015

SearchCRM

Cactus Uses Map to Think Local and Grow Jackson Hole Revenue
sponsored by Sysomos
CASE STUDY: This brief case study considers how one winter vacation destination was able to leverage smart marketing software to become a year-long resort. Access now for a look into the tools they used, the successes they saw, and how they were able to bolster their revenues.
Posted: 12 Nov 2015 | Published: 12 Nov 2015

Sysomos

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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