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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Infographic: New Expectations for Customer Service Workers
sponsored by IBM
RESOURCE: This infographic offers insight into the new expectations for customer service representatives and retail workers in order to better connect with customers and provide richer experiences.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

New expectations for a new era: HR insights from the Global C-suite Study
sponsored by IBM
WHITE PAPER: The customer is more empowered than ever before, and the workforce needs to adapt to their increasing demands -- is your business ready? In this analysis of a 2013 C-suite study, discover what steps companies are taking to create a workforce that succeeds in today's customer-driven world.
Posted: 07 Aug 2014 | Published: 31 Mar 2014

IBM

CFO Insights from IBM C-suite Study 2013
sponsored by IBM
WHITE PAPER: This whitepaper examines the results of a survey of over 4,000 top executives across 20 industries, focusing on the answers of the more than 500 CFOs who responded and what they are doing to become more efficient, more forward-looking and more proficient at creating profitable growth today.
Posted: 30 Jul 2014 | Published: 30 Jul 2014

IBM

Dow Benelux maintains a happy workplace
sponsored by IBM
CASE STUDY: The following case study explores how the Dow Chemical Company leveraged analytics technologies to monitor and reduce their employees' stress levels across their organization. Gain a firsthand look at the technology they used and discover what it takes to attain similar results.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Big Data Analytics for the Modern World
sponsored by IBM
WHITE PAPER: The following white paper explores how by implementing an analytics accelerator, businesses can stay ahead of competitors through more rapid, data-driven decision-making, the ability to turn big data into insight, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Solving Challenges with Big Data & Analytics - Retail Industry
sponsored by IBM
VIDEO: Find out how a retailer utilizes social media analytics, predictive analytics and big data to stay on top of emerging trends, and better connect with younger customers.
Posted: 11 Jul 2014 | Premiered: 11 Jul 2014

IBM

Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers
sponsored by IBM
VIDEO: Find out how the Cincinnati Zoo utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo.
Posted: 11 Jul 2014 | Premiered: 25 Feb 2014

IBM

Smarter Analytics: Predict your Customer's Next Best Action
sponsored by IBM
VIDEO: Find out how you can maximize the value of customer relationships with help from an analytics tool.
Posted: 11 Jul 2014 | Premiered: 30 Sep 2012

IBM

Advanced Analytics - The Hurwitz Victory Index Report
sponsored by SAS
WHITE PAPER: The following Hurwitz Victory Index Report explores the current state of advanced analytics and provides an overview of 10 of the leading analytics vendors. Learn what differentiates each vendor's strengths, uses cases, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Rebuilding a Global Brand to Strengthen Customer Relationships
sponsored by IBM
CASE STUDY: Find out how an international financial services provider strengthened relationships with customers by rebuilding their global brand from the inside out.
Posted: 07 Jul 2014 | Published: 28 Feb 2014

IBM

How Banca Carige Improved Customer Service
sponsored by IBM
CASE STUDY: Find out how an analytics environment and a new mobile banking service helped an Italian bank franchise better serve their customers.
Posted: 07 Jul 2014 | Published: 30 Apr 2014

IBM

Big Data Ups The Customer Analytics Game
sponsored by IBM
WHITE PAPER: In this resource, explore the results of a survey by Forrester Research, Inc. about the trends surrounding big data and analytics. Examine the goals, challenges, and impact associated with customer analytics for IT professionals and business managers in the US.
Posted: 02 Jul 2014 | Published: 28 Feb 2014

IBM

Analytics exploration – today and tomorrow
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Maximizing your Call Center through Multichannel CRM
sponsored by TechTarget
RESOURCE: The age of the isolated call center is over; no longer can we optimize a single channel in isolation. We need to give customers multiple ways to reach us. Is your organization running a multichannel CRM interface? Take our brief survey on CRM and gain instant access to our expert guide, Customer experience consistency key to successful CRM.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

TechTarget

Are you ready for ANALYTICS 3.0?
sponsored by SAS
WHITE PAPER: Join analytics pioneer, Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can intend to get there, which tools you need as well as the supporting roles to make it all happen.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

SAS

Old-Hat Technologies Put a Cap on Customer Care
sponsored by SearchCRM
EBOOK: Contact centers are struggling to stay on top of myriad communication channels. That's why contact center upgrades are on the minds of many. In this three-part guide, veteran IT reporters cover infrastructure trends, strategies and technologies.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

SearchCRM

Leverage Data to Enhance Customer Experiences
sponsored by Invenio Marketing
EGUIDE: This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Invenio Marketing

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

KANA

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

New Analytics Approach Needed for Contact Center Success
sponsored by Five9
EGUIDE: This exclusive e-guide features advice from experts on how to take your contact center from good to great with the right metrics for success. You'll also learn how to make better use of the large amounts of social data that are entering CRM systems with the right analytics approach.
Posted: 21 May 2014 | Published: 21 May 2014

Five9

Computer Weekly – 13 May 2014: Retail's data challenge
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we look at how data analytics is driving a new approach to customer relationship management within the retail sector. Customer who shops in multiple channels offer greater value to retailers. We find out how auction site eBay has developed a bespoke data analytics architecture to track every customer interaction.
Posted: 12 May 2014 | Published: 12 May 2014

ComputerWeekly.com

Real-Time insights with SAP HANA
sponsored by HP & Intel®
VIDEO: Technology has always played a considerable role in helping organizations manage data. However, with today's ever-increasing reliance on information-based operations and communications, organizations need to be on the cutting edge of data technology to stay ahead of the competition. Learn why by watching this video from HP and SAP HANA.
Posted: 16 Apr 2014 | Premiered: 16 Apr 2014

HP & Intel®
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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