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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Social Business Analytics: Gaining Business Value from Social Media
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover where you can turn to gain real business value from social media. Discover the tools and accompanying strategies to use to make sure that your business can capitalize on the social media movement.
Posted: 28 Jan 2014 | Published: 28 Jan 2014

IBM

Ensuring scalable business intelligence and performance management
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover a BI and analytics platform that has been designed to work seamlessly throughout your entire enterprise. Discover how this solution meets the need of both the business and IT with reporting, analysis, dashboards, visualization and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

IBM

IBM Cognos Customer Performance Sales Analytics - Accelerate the time to richer insight
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how packaged analytics can help your organization assess performance trends, identify opportunities, and accelerate sales by turning your data into intelligence that you and your sales team can truly benefit off of.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

IBM

The 18 Social Business Imperatives
sponsored by Jive Software
WHITE PAPER: Access the following white paper to uncover 18 social business imperatives. Find out what knowledge, tools, and strategies you need to capitalize on the second wave of the social rise.
Posted: 10 Jan 2014 | Published: 10 Jan 2014

Jive Software

Consumerisation and BYOD Purchasing Intentions Europe 2013
sponsored by ComputerWeekly.com
RESEARCH CONTENT: This exclusive Computer Weekly/TechTarget research reveals European organisations plans for BYOD and Consumerisation of IT.
Posted: 19 Dec 2013 | Published: 19 Dec 2013

ComputerWeekly.com

Big Job: Understanding the 'Omni-consumer'
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource explains how a predictive analytics strategy can help you navigate customer engagement and handle omnichannel operational challenges.
Posted: 18 Dec 2013 | Published: 31 Jul 2013

Hewlett-Packard Limited

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Limited

Become a Social Business: Tap Into Social Data Insights
sponsored by IBM
WEBCAST: Access the following webcast to uncover what you need to know to become a successful social business. Learn about the tools and techniques and how to properly use them to turn social data into the actionable insights you need to be competitive.
Posted: 09 Jan 2014 | Premiered: Jan 9, 2014

IBM

Treasure Data Service: The first cloud service for the entire data pipeline
sponsored by Treasure Data
WHITE PAPER: This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.
Posted: 08 Jan 2014 | Published: 08 Jan 2014

Treasure Data

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data

Oracle Social Network
sponsored by Oracle Corporation
WHITE PAPER: Access the following white paper to uncover how you can collect the social networking data you need to stay competitive in today's market. Discover a solution to the collaboration gap that is both efficient, and allows you and your organization to make the right customer-centric decisions to drive innovation and success.
Posted: 02 Jan 2014 | Published: 02 Jan 2014

Oracle Corporation

Puzzling: Finding the Missing Pieces of your Customer Picture
sponsored by IBM
WEBCAST: In this on-demand video, learn about the need for a complete customer view, and discover how the right big data and analytics tools can help you get there by giving you the power to predict customer behaviors, improve customer engagement, and more.
Posted: 27 Dec 2013 | Premiered: Sep 3, 2013

IBM

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Business Information E-zine: Social Business, Collaboration Takes the Enterprise into Uncharted Waters
sponsored by SearchBusinessAnalytics
EZINE: In this e-zine, delve into "social business collaboration." Find out how social BPM tools are simplifying business process management and social media strategies are improving.
Posted: 16 Dec 2013 | Published: 16 Dec 2013

SearchBusinessAnalytics

Analytics that drive high impact customer-focused enterprises
sponsored by IBM
WEBCAST: Join Rebecca Wormleighton, Product Marketing Manager, IBM, in this webcast as she artfully explains how to successfully leverage analytics across your customer service organization to build a customer focused enterprise.
Posted: 13 Dec 2013 | Premiered: Dec 13, 2013

IBM

Big Data Success Stories: Practical Approaches For Achieving Results
sponsored by IBM
CASE STUDY: This comprehensive resource collects a number of big data success stories. Read on now to discover how organizations such as Barnes & Noble, Harvard Medical School, and macys.com realized the full potential of big data and drove profitability and growth.
Posted: 05 Dec 2013 | Published: 31 Oct 2012

IBM

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

Small businesses compete in e-commerce with same day shipping
sponsored by IBM
EGUIDE: Access this expert e-guide to uncover a solution to customer demand for same-day-shipping and how CRM has changed the entire customer experience.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

IBM

From Disney to dishwashers: Digital CRM to change customer experience
sponsored by IBM
EGUIDE: Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

IBM

Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecommunications
sponsored by IBM
WHITE PAPER: This resource examines how big data analytics is helping communications service providers (CSPs) to better understand customer behaviors, drive customer loyalty, and improve experiences. Inside, discover an enterprise-grade infrastructure designed for big data workloads.
Posted: 15 Nov 2013 | Published: 31 Oct 2013

IBM

The Business of Social Business
sponsored by IBM
WHITE PAPER: The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.
Posted: 15 Nov 2013 | Published: 15 Nov 2013

IBM

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012

IBM

Call Center Analytics: The Bottom Line
sponsored by Genesys
EGUIDE: This expert e-guide homes in on customer experience analytics and the tools and strategies that lead to success. Also inside, separate contact center analytics fact from fiction.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

Genesys

8 Steps to a Better Social Media Strategy
sponsored by Oracle Corporation
WHITE PAPER: The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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