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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Managing the Customer Experience
sponsored by SearchCRM
VIRTUAL ENVIRONMENT: This classroom examines tips for using social media to improve the customer experience, how e-commerce and content management systems contribute to a positive customer experience, advice on formulating an effective CEM strategy and CEM and social media analytics technology.
Posted: 02 Oct 2013 | Premiered: 02 Oct 2013

SearchCRM

Microsoft Dynamics CRM For Government
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

ComputerWeekly.com

Improve Customer Retention with Web Content Management
sponsored by SearchContentManagement
EBOOK: Web content management is about approaching content as a tool that ties together a variety of contact points to fully engage customers. This handbook takes a look at how WCM plays a vital role in involving customers in ways that engender long-term loyalty.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

SearchContentManagement

Big Agendas for Big Data Analytics Projects
sponsored by IBM
EGUIDE: This expert e-guide offers advice on what to consider and how to get started on a big data analytics plan. Discover what questions businesses should consider when deploying a big data analytics system and identifying the technology that will best support it.
Posted: 27 Sep 2013 | Published: 27 Sep 2013

IBM

Transform consutmer relationships: information management and analytics in retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: View this resource to learn how analytics solutions can help drive customer loyalty, grow revenue and empower agility through innovation.
Posted: 25 Sep 2013 | Published: 25 Sep 2013

Hewlett-Packard Limited

Managing and Optimizing the Call Center
sponsored by SearchCRM
EGUIDE: In this e-guide from the experts at SearchCRM.com, learn how your organization can optimize its call center and drive customer service success with the use of workforce management (WFM) software, real-time speech analytics software, guidance applications, predictive analytics, and other tools.
Posted: 24 Sep 2013 | Published: 24 Sep 2013

SearchCRM

How to improve sales reps performance
sponsored by Jive Software
WHITE PAPER: How many of your employees reach their full potential? By implementing a new approach to social business, your enterprise can develop a new process to facilitate the learning, knowledge-sharing and teamwork essential to improve sales employees.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now
sponsored by Information Builders
WHITE PAPER: Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
Posted: 30 Apr 2013 | Published: 30 Apr 2013

Information Builders

Microsoft catches up with iPad support for Dynamics CRM
sponsored by ComputerWeekly.com
ANALYST REPORT: Nucleus Research assesses Microsoft's long-awaited announcement for iPad support and new Yammer capabilities for Dynamics CRM.
Posted: 05 Apr 2013 | Published: 05 Apr 2013

ComputerWeekly.com

Social Intelligence Approaches to Support Four Core Customer Scenarios
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
Posted: 03 Apr 2013 | Published: 03 Apr 2013

Hewlett-Packard Company

Webcast: Unlocking New Insights and Opportunities with Big Data
sponsored by IBM
WEBCAST: In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
Posted: 05 Sep 2013 | Premiered: Aug 19, 2013

IBM

Web Experience Management: Omni-Channel Delivery
sponsored by OpenText
WHITE PAPER: Your brand can be the next celebrity with these helpful tips. Find out how to improve customer relationship management and web content management by consulting this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

OpenText

Infor Epiphany Customer Interaction Hub
sponsored by Infor
WHITE PAPER: Check out this resource to learn about a customer interaction hub - a comprehensive infrastructure that stores and presents all customer interactions in an organized way, empowering you will a the information you need to form lifelong customer relationships.
Posted: 26 Jul 2013 | Published: 26 Jul 2013

Infor

IBM Social Business Adoption QuickStart
sponsored by IBM
WHITE PAPER: Companies are investing in social business software to enhance knowledge exchange and sharing, streamline their operations and improve their response to evolving market demands. Consult this white paper to find out how to implement social business in the most effective way.
Posted: 17 Jul 2013 | Published: 17 Jul 2013

IBM

Playtech HP Service Health Analyzer delivers predictive analytics
sponsored by HP
WHITE PAPER: Playtech is a world leader in the gaming industry, and they require uninterrupted high quality service in order to ensure business success. The ability to detect problems with performance is of the utmost importance to Playtech. View this resource to learn how this company delivered predictive analytics effectively.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

HP

Unlock the Value of Social Media Data
sponsored by Hewlett-Packard Company
WEBCAST: Social media data is extremely valuable for businesses, but it doesn't mean anything if you don't have the right tools and processes in place to make sense of it all. In this resource, discover a new approach to business intelligence that responds to the unique analytic challenges of social media data.
Posted: 28 Jun 2013 | Premiered: May 31, 2012

Hewlett-Packard Company

Kognitio delivers for ScottishPower
sponsored by Kognitio
WHITE PAPER: Find out how a company working toward dominance as a multi-utility supplier can achieve effective customer relationship management (CRM.) This resource explores how one company found a way to scan millions of rows of information in seconds to utilize and interpret valuable information.
Posted: 10 Jun 2013 | Published: 10 Jun 2013

Kognitio

Seven Trends Driving Effectiveness in the Contact Center
sponsored by Avaya
WHITE PAPER: Customers want to use social media, video, instant messaging and more to contact you - and they want to do it quickly. In this resource, check out seven key trends that are driving effectiveness in the contact center.
Posted: 31 May 2013 | Published: 30 Apr 2013

Avaya

Infor Epiphany Brochure
sponsored by Infor
WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Infor

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Anticipate, engage and deliver exceptional web experiences
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Introducing Social Business for the Mid-Market
sponsored by IBM
WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

CRM Analytics: Effective and Efficient Customer Data
sponsored by SearchCRM
WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCRM

Discover, deliver and set the right customer experience expectations
sponsored by Genesys
EGUIDE: This expert resource examines the ways businesses can make sure that their organizations are empowering agents with the right technology to resolve problems by providing the right information to the agent at the right time and proactively discovering and delivering on customer expectation.
Posted: 21 Feb 2013 | Published: 21 Feb 2013

Genesys
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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