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May 25, 2013

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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and … Definition continues below.
Marketing White Papers (View All Report Types)
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Invest and Innovate Today, Grow Your Business Tomorrow sponsored by SAP America, Inc. WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more. Posted: 10 Dec 2008 \| Published: 10 Dec 2008 TOPICS: Business Intelligence \| Business Process Management \| CRM \| Integrated Development Environments \| Integration Server Software \| Marketing \| Small Businesses \| SMBs

How to Use the Six Laws of Persuasion during a Negotiation sponsored by Global Knowledge WHITE PAPER: Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations. Posted: 10 Dec 2008 \| Published: 01 Oct 2006 TOPICS: Business Environment \| Contract Management \| Leadership \| Marketing \| Negotiation \| Sales \| Strategic Planning \| Supplier Relationship Management \| Training and Educational Services \| Vendor Selection

The One-to-One Future: Are We There Yet? sponsored by Infor CRM WHITE PAPER: The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future. Posted: 05 Dec 2008 \| Published: 05 Dec 2008 TOPICS: CRM \| Financial Services \| Internet \| Marketing \| Real-time Analytics \| Sales

The Google/TechTarget Research Project sponsored by TechTarget WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. Posted: 25 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Branding \| Lead Generation \| Marketing \| Online Marketing \| Purchasing

Effectively Securing Virtualized Data Centers sponsored by Apani WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions. Posted: 18 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Data Center Management \| Data Centers \| Marketing \| Security \| Server Virtualization \| VMware

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle sponsored by Hewlett-Packard Company WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle. Posted: 20 Oct 2008 \| Published: 17 Oct 2008 TOPICS: Application Life-Cycle Management \| Data Center Management \| Data Centers \| Hardware \| Investments \| Marketing \| Project Management \| Software

Gartner's Magic Quadrant for Security Information and Event Management 2008 sponsored by RSA, The Security Division of EMC WHITE PAPER: Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain. Posted: 17 Oct 2008 \| Published: 16 Oct 2008 TOPICS: Fraud Protection \| Information Management \| Information Security \| Marketing \| Network Security \| Regulatory Compliance \| Sales \| Software

MarketScope for Web Content Management sponsored by Interwoven, Inc. WHITE PAPER: This Gartner RAS Core Research white paper lays out key points IT professionals must consider when employing web content management technologies. Posted: 15 Oct 2008 \| Published: 15 Oct 2008 TOPICS: CIOs \| Content Management Software \| Content Management Systems \| HTML \| J2EE \| Marketing \| TCO \| Vendors \| Web Content Management

Multi-channel Marketing Hits the Wall sponsored by Neolane Inc. WHITE PAPER: This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. Posted: 14 Oct 2008 \| Published: 14 Oct 2008 TOPICS: Business Intelligence \| CRM \| ERP \| Marketing \| SMS \| Software \| Systems Management

Convergence of Sales and Marketing sponsored by Neolane Inc. WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). Posted: 14 Oct 2008 \| Published: 14 Oct 2008 TOPICS: Business Intelligence \| CRM \| Knowledge Management \| Marketing \| Sales \| Web Analytics

Size DOES Matter - When Choosing the Right ERP Solution sponsored by Xperia WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier. Posted: 02 Oct 2008 \| Published: 30 May 2006 TOPICS: Apparel Industry \| CRM \| ERP Software \| Manufacturing Software \| Manufacturing Systems \| Marketing \| Sales \| Supply Chain Management

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs sponsored by SAP AG WHITE PAPER: This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used. Posted: 30 Sep 2008 \| Published: 18 Sep 2008 TOPICS: Business Process Management \| Channel Management \| CRM \| Enterprise Resource Management \| Financial Systems \| Marketing \| Vendors

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds sponsored by SAP AG WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this. Posted: 19 Sep 2008 \| Published: 17 Sep 2008 TOPICS: Business Intelligence \| Channel Management \| Financial Systems \| Marketing \| Marketing Information Systems \| Productivity \| Sarbanes-Oxley Act of 2002

Enabling Organic Growth sponsored by SAP America, Inc. WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it. Posted: 17 Sep 2008 \| Published: 17 Sep 2008 TOPICS: Business Intelligence \| Customer Service \| ERP \| Inventory Management \| Marketing \| Product Development \| Testing

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing sponsored by Portrait Software WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. Posted: 17 Sep 2008 \| Published: 17 Sep 2008 TOPICS: Business Intelligence \| Customer Loyalty \| Databases \| Financial Services \| Marketing \| Productivity

Spotlight on IT - Sustained Growth through Operational Excellence sponsored by SAP America, Inc. WHITE PAPER: This paper-one of four function-specific papers-is based on the IT responses and follow-up interviews with technology executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP. Posted: 16 Sep 2008 \| Published: 16 Sep 2008 TOPICS: Business Intelligence \| Customer Satisfaction \| Financial Management \| Inventory Management \| Marketing \| Operational Support Systems \| Sales \| SAP (Product)

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform sponsored by EMC Corporation WHITE PAPER: In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. Posted: 12 Sep 2008 \| Published: 12 Sep 2008 TOPICS: Business Intelligence \| Collaboration \| Content Management \| Digital Asset Management \| ERP \| Marketing \| Marketing Information Systems

Wireless LANs Standards: Where Are We Now? sponsored by Burton Group WHITE PAPER: Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed. Posted: 18 Jul 2008 \| Published: 13 Nov 2006 TOPICS: LAN \| Marketing \| Network Management \| Sales \| Security \| Standards \| Vendors \| VoIP \| VPN \| Wireless Networks \| WLAN

Data Modeling: A Necessary and Rewarding Aspect of Data Management sponsored by Burton Group WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to... Posted: 18 Jul 2008 \| Published: 19 May 2008 TOPICS: Business Intelligence \| Data Management \| Databases \| Market Trends \| Marketing \| Sales \| SOA

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI sponsored by Vtrenz, Inc WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. Posted: 26 Jun 2008 \| Published: 01 Jan 2007 TOPICS: Lead Generation \| Marketing \| Metrics \| ROI

The End of TV as We Know It sponsored by IBM Line of Business WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate. Posted: 17 Jun 2008 \| Published: 01 Dec 2005 TOPICS: Marketing \| Television Services

Inside India: Indians View Their Automotive Future sponsored by IBM Line of Business WHITE PAPER: A study of the Indian auto industry from University of Michigan Transportation Research Institute's Automotive Analysis Division and the IBM Institute for Business Value. Posted: 12 Jun 2008 \| Published: 01 Jun 2007 TOPICS: Automotive Industry \| Marketing \| Sales \| Transportation Management

Top 5 Best Practices for Creating Effective Campaign Dashboards sponsored by Tableau Software WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. Posted: 04 Jun 2008 \| Published: 01 Jun 2008 TOPICS: Best Practices \| Dashboards \| Marketing \| ROI \| Sales and Marketing Software \| Security

Oracle PeopleSoft CRM Integration into the Contact Center sponsored by AMC Technology WHITE PAPER: This technical integration brief explains how the PeopleSoft CRM application can be integrated into a contact center, including both general technical details of call center integration, as well as how to use vendor certified software from AMC. Posted: 09 May 2008 \| Published: 01 May 2008 TOPICS: Application Integration \| Call Center Software \| Call Centers \| Contact Center Software \| Contact Centers \| CRM \| Customer Service \| Marketing \| Oracle (Product) \| PeopleSoft (Product) \| Sales \| User Experience

Technology Assessment Vendor Viewpoint: Teradici Corporation sponsored by Teradici Corporation WHITE PAPER: This white paper gives a IT administrators a new approach to computer deployment management and PC functionality. Posted: 10 Mar 2008 \| Published: 01 Jan 2007 TOPICS: Application Security \| Database Security \| Desktop Computer Support \| Financial Services \| Healthcare Industry \| IDC \| Infrastructure Management \| Manufacturing \| Marketing \| Networking \| Server Virtualization \| Thin Client Hardware \| Thin Client Software

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MARKETING DEFINITION (continued): … white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing …

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