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May 19, 2013

Business of Information Technology > Business Processes >
Marketing
ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and … Definition continues below.
Marketing White Papers (View All Report Types)
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Leverage ERP for Sales & Operations Planning sponsored by IFS WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. Posted: 12 Jan 2009 \| Published: 12 Jan 2009 TOPICS: CRM \| Enterprise Systems \| ERP \| Marketing \| Sales \| Software \| Strategic Planning

Unified Performance Management: The Key to Successful Performance Management sponsored by IBM WHITE PAPER: Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more. Posted: 10 Aug 2010 \| Published: 20 Apr 2009 TOPICS: Business Performance Management \| Business Performance Management Software \| CRM \| ERP \| ERP Software \| Marketing \| Sales \| Sales and Marketing Software

Web 2.0 Engaging Customer Passion sponsored by SDL Web Content Management Solutions Division WHITE PAPER: This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves. Posted: 28 Jul 2010 \| Published: 27 Jul 2010 TOPICS: Blogs \| Customer Interaction Services \| Marketing \| Online Marketing \| Social Networking \| Web 2.0 \| Web Content Management \| Web Development \| Web Development Tools

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes sponsored by SAS Institute Inc. WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. Posted: 05 May 2010 \| Published: 05 May 2010 TOPICS: Business Intelligence \| Business Intelligence Software \| Business Process Automation \| Business Process Automation Software \| CRM \| CRM Analytics \| Market Research \| Marketing \| Marketing Information Systems \| Predictive Analytics

Tips from the Trade - Competing on Web Analytics sponsored by SAS Institute Inc. WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. Posted: 05 May 2010 \| Published: 05 May 2010 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| Customer Data Management \| Customer Retention \| Marketing \| Marketing Information Systems \| Predictive Analytics \| Predictive Analytics Software

Three Key Steps to B2B Marketing Optimization sponsored by Marketo WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. Posted: 28 Apr 2010 \| Published: 28 Apr 2010 TOPICS: Content Management \| CRM \| CRM Best Practices \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation

A Silver Lining for Communications, Media, and Entertainment Companies sponsored by Infor CRM WHITE PAPER: This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment. Posted: 03 Apr 2010 \| Published: 02 Apr 2010 TOPICS: CRM \| CRM Best Practices \| Customer Data Integration \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience sponsored by Wipro Technologies WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools. Posted: 17 Dec 2009 \| Published: 17 Dec 2009 TOPICS: Branding \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Marketing \| Retail Channels \| Retail Trade Industry \| Social Computing \| Social Networking

A Guide to the Value of Reliable Data in Retail Banking sponsored by DataFlux Corporation WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more. Posted: 04 Nov 2009 \| Published: 02 Nov 2009 TOPICS: Banking Industry \| Business Process Management \| Customer Data Management \| Data Governance \| Data Management \| Data Quality \| Marketing \| Retail Banking Services \| Risk Assessment \| Risk Management \| Sales \| Sales and Marketing Software

Achieving Sustained Growth through Operational Excellence sponsored by SAP AG WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts. Posted: 29 Oct 2009 \| Published: 02 Jun 2009 TOPICS: Business IT Alignment \| Business Metrics \| Business Process Management \| Enterprise Resource Management \| Financial Reporting \| Financial Systems \| Financing \| Marketing \| Operational Metrics (Systems) \| Sales Information Systems

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline sponsored by Genius.com WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

Creating Sales Opportunities with Lead Scoring sponsored by Genius.com WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars sponsored by Citrix Online WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. Posted: 21 Aug 2009 \| Published: 01 Dec 2008 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

Sustained Growth Through Operational Excellence sponsored by SAP AG WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts. Posted: 05 Jun 2009 \| Published: 02 Jun 2009 TOPICS: Business IT Alignment \| Business Metrics \| Business Process Management \| Enterprise Resource Management \| Financial Reporting \| Financial Systems \| Financing \| Marketing \| Operational Metrics (Systems) \| Sales Information Systems

Making Web 2.0 Work for Your Enterprise: IT Deployments sponsored by Oracle Corporation WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| Collaboration \| Collaborative Product Development \| Market Research \| Marketing \| Project Management \| RSS \| SMBs \| Social Computing \| Social Networking \| Tagging \| Wikis

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

Who Are My Best Customers? sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Intelligence \| Customer Service \| Data Management \| Databases \| Marketing \| Sales

The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Process Management \| CRM \| Data Mining \| Marketing \| Risk Management \| ROI

Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Processes \| CRM \| Customer Loyalty \| Customer Service \| Data Mining \| Databases \| Instant Messaging \| Marketing

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success sponsored by Pivotal CRM, a CDC Software solution WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Process Management \| CRM \| CRM Software \| Customer Loyalty \| Marketing \| ROI \| Sales \| Software as a Service \| Strategic Planning \| TCO \| User Experience

Datacenter Automation: Accelerating Market Maturity through Investment in IT sponsored by Hewlett-Packard Company WHITE PAPER: This study analyzes the idea of datacenter automation, and it looks across the impact that automation has on IT service delivery, cost reduction, and business impact. Posted: 09 Feb 2009 \| Published: 09 Feb 2009 TOPICS: Data Centers \| Investments \| Marketing

Channel Sales Management: New Applications for High-Tech Vendors sponsored by SAP AG WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications. Posted: 26 Jan 2009 \| Published: 23 Jan 2009 TOPICS: Best Practices \| Business Processes \| Channel Management \| Customer Satisfaction \| Manufacturing \| Marketing \| Sales

Winning the War for Talent: Effective Talent Management in the Upstream Oil and Gas Industry sponsored by SAP AG WHITE PAPER: This SAP Executive Insight examines how your company can win the war for talent by answering the following questions: What challenges do today's upstream oil and gas human resource (HR) organizations face, what's the specific impact, and how do leading HR organizations perform? Posted: 26 Jan 2009 \| Published: 23 Jan 2009 TOPICS: Best Practices \| Energy Industries \| Human Resources Management \| Human Resources Service Providers \| Human Resources Services \| Human Resources Software \| Marketing

The Human Energy Crisis: Technology's Role In Supporting Field Workforce, Hourly And High-Volume Hiring Needs sponsored by Taleo WHITE PAPER: For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static. Posted: 06 Jan 2009 \| Published: 31 Dec 2008 TOPICS: Advertising \| Channel Management \| Databases \| Internet \| Marketing \| Sales

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MARKETING DEFINITION (continued): … white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing …

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