How practical applications of intent drive better sales and marketing performance
The ultimate goal of marketing is to focus efforts on prospects with the highest intent to purchase. But what is 3rd-party purchase intent data? And more importantly, how can B2B marketers and sales use it to drive ROI?
With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate purchase intent providers and practical applications of B2B purchase intent data for marketing, sales, and ABM.
Additionally, you’ll explore how intent data can help your organization:
- Capture more demand
- Fuel sales and marketing alignment
- Give sales the insight to accelerate sales
- And more