7 ways to unlock the secrets of purchase intent with ABM

Decoding ABM: Simple data-driven strategies for successful ABM

Cover

At the moment, lots of vendors are promising account-based marketing (ABM) will be the next great breakthrough of the marketing world—but what exactly is ABM and why should it matter to you? 

In this e-book, discover the ins-and-outs of ABM. Explore how ABM can help your organization drive real business value, and explore why successful ABM users adhere to one of two strategies.

Additionally, learn about:

  • Capturing relevant information for ABM
  • The value of third-party data sources
  • Finding ‘commonalities of interest’ across ABM lists
  • And much more
Vendor:
TechTarget
Posted:
Feb 8, 2021
Published:
May 9, 2019
Format:
PDF
Type:
eBook
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