7 ways to unlock the secrets of purchase intent with ABM

Simple Data-Driven Strategies for Successful Account-Based Marketing

Cover

At the moment, lots of vendors are promising account-based marketing (ABM) will be the next great breakthrough of the marketing world—but what exactly is ABM and why should it matter to you? 

In this e-book, discover the ins-and-outs of ABM. Explore how ABM can help your organization drive real business value, and explore why successful ABM users adhere to one of two strategies.

Additionally, learn about:

  • Capturing relevant information for ABM
  • The value of third-party data sources
  • Finding ‘commonalities of interest’ across ABM lists
  • And much more
Vendor:
TechTarget
Posted:
09 May 2019
Published:
09 May 2019
Format:
PDF
Length:
29 Page(s)
Type:
eBook
Language:
English
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