Simple Data-Driven Strategies for Successful Account-Based Marketing
At the moment, lots of vendors are promising account-based marketing (ABM) will be the next great breakthrough of the marketing world—but what exactly is ABM and why should it matter to you?
In this e-book, discover the ins-and-outs of ABM. Explore how ABM can help your organization drive real business value, and explore why successful ABM users adhere to one of two strategies.
Additionally, learn about:
- Capturing relevant information for ABM
- The value of third-party data sources
- Finding ‘commonalities of interest’ across ABM lists
- And much more