Modern demand gen: 74-page guide to crafting your strategy

Owner’s Manual for the Modern Demand Gen Engine

Cover

Everything we know about demand generation is changing — at least, that’s how it feels some days.

The channels are shifting significantly, so it’s more important than ever to get the fundamentals solid.

Download this e-book to learn how to build a modern demand gen strategy that scales with your business to accelerate the pipeline and increase win rates by:

  • Documenting your ideal customer profile
  • Auditing and measuring your demand generation success
  • Establishing organizational alignment
  • Improving lead scoring accuracy
  • And more
Vendor:
TechTarget
Posted:
12 Mar 2020
Published:
12 Mar 2020
Format:
PDF
Length:
74 Page(s)
Type:
eBook
Language:
English
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