DaimlerChrysler: A Case Study in Enterprise Data Quality

DaimlerChrysler: A Case Study in Enterprise Data Quality

Cover
DaimlerChrysler relies on its customer database to enhance marketing effectiveness, and reduce operational costs. In this ongoing pursuit of quality, DaimlerChrysler needed to consolidate their multiple operational databases into one set of data stores to join disparate data and achieve an accurate single customer view.

Download this case study and discover the benefits they met including:

  • Enhanced direct marketing effectiveness
  • Reduced operating costs
  • Increased use of data across the enterprise
Vendor:
Pitney Bowes Group 1 Software
Posted:
Sep 18, 2007
Published:
Oct 1, 2004
Format:
PDF
Type:
Case Study
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