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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software White Papers (View All Report Types)
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Cloud Cover for the Call Center: Meeting Demands Intelligently and Efficiently
sponsored by Oracle Corporation
WHITE PAPER: This paper covers many of the complications and complexities of managing a call center. It explores the various solutions available and offers pros and cons to each of the options. It shows the positive financial impact picking the right choice can have.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Making WFM Work: Best Practices and ROI Model
sponsored by Calabrio, Inc.
WHITE PAPER: There has been tremendous innovation in contact center workforce management (WFM) over the past three years, with new vendors and offerings entering the scene. Find out how the new generation of WFM solutions are easier to use, improve agent satisfaction, enhance customer experience and cut costs.
Posted: 31 Jan 2012 | Published: 24 Jan 2012

Calabrio, Inc.

Implementing Web Chat: How to Launch, Staff, and Monitor
sponsored by Citrix Online- GoToAssist
WHITE PAPER: Read this white paper to learn more about why you should implement web chat into your current customer support operations.
Posted: 27 Oct 2011 | Published: 27 Oct 2011

Citrix Online- GoToAssist

Build Your Own SAP CRM Solution — and Know Exactly How Much It Will Cost
sponsored by SAP America, Inc.
WHITE PAPER: This white paper provides an overview of a rapid deployment strategy designed to take the guesswork out of implementing CRM. Inside, learn how this approach can let you pick and choose features which matter the most to your organization while avoiding playing for ones you don't to provide an accurate, upfront price.
Posted: 19 Jul 2011 | Published: 19 Jul 2011

SAP America, Inc.

From Transaction to Action -- How Business Events Processing is Helping Banks to Improve Business Transactions
sponsored by IBM
WHITE PAPER: Numerous technological advances, including ATMs, credit cards and online banking, have significantly altered the ways in which the banking industry conducts its business. Read this white paper to learn how business event processing (BEP) can help create tailored systems to enhance customer service.
Posted: 07 Jul 2011 | Published: 01 Mar 2011

IBM

Comprehensive Testing for Siebel With Oracle Application Testing Suite
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how Oracle Application Testing Suite (ATS) can help organizations ensure the quality and performance of their Siebel applications.
Posted: 30 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Advancing Enterprise Mobility to Improve Sales and Service
sponsored by SAP America, Inc.
WHITE PAPER: Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.
Posted: 24 Mar 2011 | Published: 24 Mar 2011

SAP America, Inc.

Deliver Extraordinary Customer Experience
sponsored by Oracle Corporation
WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
Posted: 22 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
sponsored by MarketTools, Inc.
WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
Posted: 26 Jan 2011 | Published: 26 Jan 2011

MarketTools, Inc.

Oracle Business Intelligence Applications Overview
sponsored by Oracle Corporation
WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
Posted: 22 Jan 2011 | Published: 22 Jan 2011

Oracle Corporation

Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

To SaaS or Not to SaaS: Making Your Digital Measurement Count
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.
Posted: 23 Sep 2010 | Published: 23 Sep 2010

Unica Corporation - An IBM Company

Call Centre Transformation: Turning Customer Experience Into Profits
sponsored by SAP AG
WHITE PAPER: Call centres have been constantly evolving since the last third of the twentieth century. This evolution will continue as innovative information technology and shifting forces of competition drive call centre transformation. Customer interaction has become an important source of differentiation for organisations. Learn more in this white paper.
Posted: 20 Sep 2010 | Published: 01 Dec 2007

SAP AG

The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
Posted: 13 Sep 2010 | Published: 13 Sep 2010

Pitney Bowes Business Insight

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Customer Value Enhancement: Linking Strategy & Operations for Better Loyalty and Margins
sponsored by SAP America, Inc.
WHITE PAPER: CVE is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit
sponsored by SAP America, Inc.
WHITE PAPER: Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Microsoft Dynamics: Empowered People, Simplified Processes, and Connected Ecosystems
sponsored by Microsoft
WHITE PAPER: This white paper provides an overview of how companies can use the capabilities in Microsoft® Office 2010 and Microsoft SharePoint® Server 2010 with Microsoft Dynamics to achieve these goals.
Posted: 30 Aug 2010 | Published: 30 Aug 2010

Microsoft

 Achieving Measurable Gains by Automating Claims Processing
sponsored by Kofax, Inc.
WHITE PAPER: This white paper identifies seven levels of claims automation and provides a roadmap that can be followed to enhance claims processing for insurance companies worldwide.
Posted: 01 Apr 2010 | Published: 31 Mar 2010

Kofax, Inc.

The Five Must-Have Capabilities for Unbeatable Customer Care
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Today, firms in the communications industry must relook at how they deliver customer service in order to streamline operations, retain customers and drive business revenue. Read this paper to learn about five, practical, cost-effective opportunities that allow firms to meet market demand and achieve an impressive Return on Investment.
Posted: 15 Jan 2010 | Published: 15 Jan 2010

Pitney Bowes Business Insight

Which Off-line CRM solution for Field Force?
sponsored by Wipro
WHITE PAPER: This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.
Posted: 21 Oct 2009 | Published: 21 Oct 2009

Wipro

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
sponsored by Oracle Corporation
WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Posted: 20 Oct 2009 | Published: 01 Oct 2009

Oracle Corporation

Make CRM Work the Way Salespeople Do
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
Posted: 08 Oct 2009 | Published: 01 Sep 2009

Oracle Corporation

Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results
sponsored by InsideView
WHITE PAPER: Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.
Posted: 26 Aug 2009 | Published: 26 Aug 2009

InsideView

Using Encrypting File System to Protect Microsoft Dynamics CRM Data on a V3c Client Running Windows XP Professional
sponsored by Microsoft
WHITE PAPER: This white paper explains how to use Encrypting File System (EFS), a feature that is provided by default in the Windows® operating system, to protect data in Microsoft Dynamics CRM clients for Outlook Compatibility Update running on Windows XP Professional Service Pack 2 (SP2).
Posted: 25 Aug 2009 | Published: 28 Jun 2007

Microsoft
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