Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results
With the amount of social data available on the internet including "professional" and "personal" sources, the need for sales to be able to harness this information, gain a competitive edge and increase profits has exponentially increased as well. The problem is the existing business information services, subscription databases and list building services just doesn't work for today's sales professional. Maintaining social media for personal relationship information and business information services for news, data and research is time-consuming and can result in missed opportunities, even when you have the right relationships and the right products.
The key to solving this problem is combining the best enterprise information sources with the best insights form social relationships and get the resulting intelligence where you need it most - within the Customer Relationship Management (CRM) applications that your sales people live and breathe. This solution is a new generation of Sales Intelligence applications based on Sales 2.0 technology.
Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. You'll also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.