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Everyone knows the old phrase "It's not what you know, but who you know." It may be an old phrase, but it continues to ring true for many aspects of business relationships today. However, with the rise of social networking and social data finding its way into sales departments, this old phrase needs to be changed a bit. What was once "it's not what you know it's who you know" is now "what you know about who you know" along with "when and where you should know it" in regards to making business deals happen.

With the amount of social data available on the internet including "professional" and "personal" sources, the need for sales to be able to harness this information, gain a competitive edge and increase profits has exponentially increased as well. The problem is the existing business information services, subscription databases and list building services just doesn't work for today's sales professional. Maintaining social media for personal relationship information and business information services for news, data and research is time-consuming and can result in missed opportunities, even when you have the right relationships and the right products.

The key to solving this problem is combining the best enterprise information sources with the best insights form social relationships and get the resulting intelligence where you need it most - within the Customer Relationship Management (CRM) applications that your sales people live and breathe. This solution is a new generation of Sales Intelligence applications based on Sales 2.0 technology.

Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. You'll also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.