Why CRM? The Business Case for Customer Relationship Management
Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer-centric strategies. But Although CRM software can deliver a wealth of benefits, many companies fail to appreciate that technology is just one component of a successful CRM initiative. The most successful companies approach CRM as a complete business strategy, focused on improving the way a company markets to, sells to and provides service to customers. Download this white paper to learn how to implement a comprehensive CRM strategy that results in greater employee, partner, and customer satisfaction by addressing the key components central to any CRM initiative:
- Effective customer segmentation.
- Integrated multi-channel strategy.
- Well-defined business processes.
- The right skill sets and mindsets.
- The right technology.