Why CRM? The Business Case for Customer Relationship Management
Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer-centric strategies. But Although CRM software can deliver a wealth of benefits, many companies fail to appreciate that technology is just one component of a successful CRM initiative. The most successful companies approach CRM as a complete business strategy, focused on improving the way a company markets to, sells to and provides service to customers.
Download this white paper to learn how to implement a comprehensive CRM strategy that results in greater employee, partner, and customer satisfaction by addressing the key components central to any CRM initiative:
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Effective customer segmentation.
- Integrated multi-channel strategy.
- Well-defined business processes.
- The right skill sets and mindsets.
- The right technology.
- Vendor:
- Oracle Corporation
- Posted:
- 02 Mar 2007
- Published:
- 01 Jul 2006
- Format:
- PDF
- Length:
- 22 Page(s)
- Type:
- White Paper
- Language:
- English