Managing Your Data Assets

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Your company balance sheet lists current and long-term assets, including inventory, accounts receivable, cash, property and equipment. But your most important assets - the factors that define who you are and provide for your greatest competitive advantage - are sometimes less obvious. Your people, your customer relationships and your corporate data, for example, provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printer.

For years, companies have recognized the link between employees and business competitive advantage and invested in their people through training, education and development. More recently, firms recognizing the value of customer relationships have invested in customer relationship management (CRM) systems, and even customer intimacy (CI) programs. Now, recognizing that there is even more adantage to be had, executives are turning their eyes toward what could be their most valuable asset of all: information.

Pitney Bowes Business Insight
Feb 8, 2021
Mar 9, 2009
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