Web Analytics White Papers ( Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis ) Software Downloads, Definition and Webcasts

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May 22, 2013

IT Management > Systems Operations > Network Management > Network Monitoring > Web Site Monitoring >
Web Analytics
ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis … Definition continues below.
Web Analytics Reports
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Interactive Marketing eBook: It’s all about the Journey sponsored by Unica Corporation - An IBM Company EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Channel Management \| Content Analytics \| CRM \| CRM Analytics \| Email Marketing \| Marketing \| Web Analytics

Managing the Challenges of Email Marketing sponsored by Unica Corporation - An IBM Company WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Business Process Management \| Content Management \| CRM \| Email Marketing \| Infrastructure Management \| Marketing \| Web Analytics

The State of Marketing 2011: Unica’s Annual Survey of Marketers sponsored by Unica Corporation - An IBM Company WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Campaign Management \| Channel Management \| Customer Data Integration \| Marketing \| Mobile CRM \| Online Marketing \| Social Networking \| Web Analytics

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience sponsored by Unica Corporation - An IBM Company WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Channel Management \| CRM \| CRM Analytics \| Data Integration \| Enterprise Content Management \| Marketing \| Strategic Planning \| Web Analytics

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB sponsored by Calpont WEBCAST: The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use. Posted: 11 Mar 2011 \| Premiered: Mar 11, 2011 TOPICS: Business Intelligence \| Customer Data Integration \| Data Analytics \| Data Integration \| Data Management \| Data Quality \| Database Management \| Database Management Software \| Databases \| Master Data Management \| Web Analytics \| Web Applications Software

The Shortcut Guide to Assuring Website Performance through External Web Monitoring sponsored by Neustar® EBOOK: Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process. Posted: 15 Oct 2010 \| Published: 15 Oct 2010 TOPICS: Application Performance Management \| Application Performance Management Software \| Internet Applications Software \| Network Monitoring \| Network Monitoring Software \| Performance Testing \| Software as a Service \| Web Analytics \| Web Analytics Software \| Web Applications Management

Roadmap for Effective Performance Monitoring at a Reduced Cost sponsored by Neustar® WHITE PAPER: This document provides a roadmap for web delivery teams to reduce operational expenditures, and shows how to improve the effectiveness of critical information required for decision-making for Internet services. Posted: 11 Feb 2010 \| Published: 11 Feb 2010 TOPICS: Metrics \| ROI \| Software as a Service \| Web Analytics \| Web Applications Architectures \| Web Applications Management \| Web Services \| Web Services Management

Do-It-Yourself Business Intelligence Done Right: The Secret Sauce is SaaS sponsored by myDIALS Inc. PRESENTATION TRANSCRIPT: This Presentation Transcript, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can. Posted: 18 Dec 2009 \| Published: 18 Dec 2009 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| Dashboards \| Decision Support Systems \| Reporting Software \| Self-Service Applications Software \| Software as a Service \| Web Analytics \| Web Development Tools

Sun Business Intelligence Solution for Web Infrastructure sponsored by Sun Microsystems, Inc. PRODUCT OVERVIEW: The combination of Sun Open Storage and the commercial open-source Infobright data warehousing and Pentaho business intelligence and ETL software packages dramatically lowers the cost of entry and simplifies deployment of a powerful, sophisticated BI infrastructure. Posted: 12 Oct 2009 \| Published: 09 Oct 2009 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Warehouse Software \| Data Warehouses \| MySQL \| Open Source \| Open Source Software \| Web Analytics \| Web Analytics Software

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention sponsored by Infor CRM EBOOK: In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. Posted: 09 Sep 2009 \| Published: 09 Sep 2009 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Master Data Management \| Web 2.0 \| Web Analytics

Tips from the Trade – Competing on Web Analytics sponsored by SAS Institute Inc. WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics. Posted: 20 Aug 2009 \| Premiered: Aug 20, 2009 TOPICS: CRM \| CRM Analytics \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Marketing \| Online Marketing \| Predictive Analytics \| Web Analytics \| Web Analytics Software

Quicktour Demo: Key Differentiators between Microstrategy and Information Builders sponsored by MicroStrategy Incorporated EGUIDE: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise business intelligence capabilities and illustrates the 12 key differentiators between MicroStrategy and Information Builders. Posted: 26 Nov 2008 \| Published: 26 Nov 2008 TOPICS: Business Intelligence \| Enterprise \| Metadata \| Network Security \| OLAP \| Scalability Testing \| SQL \| Web Analytics \| Web Caching Appliances

Quicktour Demo: Key Differentiators between Microstrategy and Hyperion sponsored by MicroStrategy Incorporated WHITE PAPER: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise BI capabilities and illustrates the 12 key differentiators between MicroStrategy and Hyperion. Posted: 26 Nov 2008 \| Published: 26 Nov 2008 TOPICS: Business Intelligence \| Data Integration \| Databases \| Enterprise \| Metadata \| Network Security \| Scalability Testing \| Systems Management \| Web Analytics

The Essential Guide to Protecting Essential Information sponsored by Websense, Inc. PRODUCT LITERATURE: Read this whitepaper to learn how your organization can implement threat protection and powerful policy-based control over sensitive data and remain safe and productive while using the internet to its full potential. Posted: 19 Nov 2008 \| Published: 19 Nov 2008 TOPICS: Data Security \| Internet \| Messaging Security \| Productivity \| Spam \| Web Analytics \| Web Content Management \| Web Services \| Web Services Security

Convergence of Sales and Marketing sponsored by Neolane Inc. WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). Posted: 14 Oct 2008 \| Published: 14 Oct 2008 TOPICS: Business Intelligence \| CRM \| Knowledge Management \| Marketing \| Sales \| Web Analytics

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages sponsored by Bronto Software WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: CRM Analytics \| Email Management \| Email Marketing \| Email Security Policies \| Email Software \| ROI \| Strategic Planning \| Web Analytics

Seven Email Marketing Refreshes sponsored by Bronto Software WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Advertising \| Campaign Management \| Customer Interaction Services \| Customer Satisfaction \| Demographic Profiles \| Email \| Email Marketing \| Interactive Multimedia Development \| Marketing Literature \| Web Analytics

NetAcuity: The Industry Standard for IP Intelligence Technology sponsored by Digital Element PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics. Posted: 31 Jan 2008 \| Published: 29 Jan 2008 TOPICS: Campaign Management \| Content Delivery \| IP \| IP Addresses \| Localization \| Market Segments \| Online Advertising \| Search Engine Marketing \| Search Engine Optimization \| Web Analytics \| Web Content Management

Removing Internet Anonymity Barriers with IP Intelligence sponsored by Digital Element WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. Posted: 31 Jan 2008 \| Published: 01 Jan 2007 TOPICS: Content Delivery \| Domain Name Systems \| IP Addresses \| Localization \| Online Advertising \| Personalization \| Search Engine Marketing \| Web Analytics \| Web Analytics Software \| Web Identities

Oneupweb Case Studies sponsored by Oneupweb CASE STUDY: The case studies featured in this document showcase several Oneupweb client success stories. Read how these companies significantly improved their integrated online marketing campaigns-including natural search optimization, paid search marketin campaigns. Posted: 06 Apr 2007 \| Published: 01 Sep 2006 TOPICS: Market Research \| Podcasts \| Public Relations \| ROI \| Search Engine Marketing \| Search Engine Optimization \| Web Analytics

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement sponsored by Oneupweb WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits. Posted: 06 Apr 2007 \| Published: 01 Sep 2006 TOPICS: Best Practices \| Click-Throughs \| Lead Generation \| Press Releases \| ROI \| Search Engine Marketing \| Search Engine Optimization \| Web Analytics

Choosing a Load Testing Strategy sponsored by Borland Software Corporation WHITE PAPER: Compromising performance testing means applications are prone to failure, users cannot trust them, and developers and IT spend their time chasing problems rather than building the next generation application. Posted: 24 May 2006 \| Published: 01 Apr 2006 TOPICS: Application Deployment \| Application Development and Integration Services \| Application Integration \| Business Metrics \| Business Performance Management \| Integration Testing \| IT Best Practices \| Load Balancing \| Load Testing \| Network Analyzer Hardware \| ROI \| Software Best Practices \| Software Development Methodologies \| Web Analytics

7 Leading Applications of Business Intelligence Software sponsored by MicroStrategy Incorporated BOOK: This paper explores the leading business intelligence (BI) applications across industry verticals. It is useful for business users just learning about BI applications, as well as for project managers and report developers looking for best practices. Posted: 03 May 2006 \| Published: 31 Dec 2005 TOPICS: Business Intelligence Software \| Business Metrics \| Business Performance Management \| CRM \| Data Mining \| Data Warehouses \| Financial Management \| Human Resources Management \| OLAP \| Product Management \| Reporting Software \| Sales \| Supply Chain Management \| Web Analytics \| Web Applications Software

BlueArc's Titan Helps WebTrends Reduce Costs and Management Overhead sponsored by BlueArc Corp. CASE STUDY: In this case study, WebTrends needed to find a storage system that would better support their on-going business growth. Learn how BlueArc's Titan was the answer to their solution, due to its unique, highly scalable product architecture. Posted: 11 Sep 2005 \| Published: 01 Sep 2005 TOPICS: Blade Servers \| Data Centers \| Data Quality \| Fibre Channel \| NAS \| Performance Testing \| SAN \| Scalability Testing \| Tiered Storage \| Web Analytics \| Web Analytics Software

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement sponsored by WebSideStory WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications. Posted: 25 Jul 2005 \| Published: 01 Jul 2005 TOPICS: eCommerce \| Metrics \| Retail Trade Industry \| ROI \| Search Engine Marketing \| Search Engine Optimization \| Site Search Software \| Surveys \| Vendor Selection \| Web Analytics \| Web Analytics Software \| Web Site Design

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WEB ANALYTICS DEFINITION (continued): … operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes …

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