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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsReports
26 - 50 of 108 Matches Previous Page  | Next Page
Speedo dive into e-commerce with e-Spirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

Meyer Werft Case Study
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Meyer Werft used to improve clarity and innovation with how users navigate their websites, were able to create multichannel and multilingual easily and efficiently, and much more.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

e-Spirit AG

Case Study Hornbach DIY-Stores
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Hornbach used to gain a 75% faster time-to-market for creation of multichannel and multilingual sites. Also discover how they used this system to virtually improve every aspect of their customer experience management process.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

e-Spirit AG

New corporate website created using FirstSpirit™ simplifies product and brand communication for target groups in 41 countries
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Geberit AG used to gain a 50% faster time-to-market for product and brand communication as well as the power to manage multiple, multilingual channels.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

e-Spirit AG

Bricks-and-mortar electronics giant Media-Saturn Group cements success with e-commerce sites powered by IBM WebSphere Commerce and FirstSpirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the integrated CMS that Media-Saturn Group used to triple their online sales in just one year. Get a firsthand look at how this technology helped them significantly reduce content creation time, engineer multilingual sites, and more.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

e-Spirit AG

Success Strategies for Web Content Management & Marketing Automation Integration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover top performing WCM and marketing automation strategies that will enable you to deliver a better digital experience to the customer. Learn about the technologies that support the marketing value chain, disconnects to address, and more.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

e-Spirit AG

Content and the Next-Generation Portal Experience
sponsored by e-Spirit AG
WHITE PAPER: Consult the following white paper to uncover how you can integrate your portal infrastructure with WCM to deliver a completely engaging web experience to the customer.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

e-Spirit AG

FirstSpirit™ with SmartDynamics helps create dynamic websites more efficiently
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover how you can create dynamic websites with more efficiency to engage the customer within that golden time frame. Also explore SmartDynamics—a CMS solution that can empower a reactive website for mobile content delivery and more.
Posted: 07 Feb 2014 | Published: 07 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

Successful portals, online stores, and websites due to efficient UX management with FirstSpirit™ 5
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover an all-inclusive content management system that covers the entire range of content management within a company. Discover how this solution can drastically improve user engagement as well as editor and developer ability, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

e-Spirit and IBM: reinventing content management
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

The 18 Social Business Imperatives
sponsored by Jive Software
WHITE PAPER: Access the following white paper to uncover 18 social business imperatives. Find out what knowledge, tools, and strategies you need to capitalize on the second wave of the social rise.
Posted: 10 Jan 2014 | Published: 10 Jan 2014

Jive Software

Exceptional Digital Experiences - Compelling, Empowering and Relevant
sponsored by IBM
WHITE PAPER: What can you do to deliver a web experience that your customers want? Discover what makes engaging content and what makes other content less strong, and even undesirable.
Posted: 09 Dec 2013 | Published: 09 Dec 2013

IBM

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access this white paper to uncover what you need to know about delivering a world-class digital experience. Discover how your company can be branded in seconds, how to craft a digital strategy, and more.
Posted: 09 Dec 2013 | Published: 09 Dec 2013

IBM

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

Solution Spotlight: Effective Content Analytics
sponsored by IBM
EGUIDE: Access the following expert e-guide and gain insight from web content analytics guru, Geoffrey Bock, on how to effectively tag your business events, ultimately improving your overall WCM strategy. Plus, learn how a major police department used text analytics to fight crime.
Posted: 23 Jan 2014 | Published: 23 Jan 2014

IBM

Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access the following white paper to uncover new, innovative approaches to digital experience performance monitoring. Get a firsthand look at how you can develop a more comprehensive measurement model, predict outcomes, and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

Limelight Networks, Inc.

10 Reasons iAPPS Content Manager Should Be On Your CMS Shortlist
sponsored by Bridgeline Digital
WHITE PAPER: Access the following white paper to uncover a CMS solution that offers 10 of the best aspects to look for in an all-inclusive CMS platform and what you stand to gain through deployment.
Posted: 13 Jan 2014 | Published: 13 Jan 2014

Bridgeline Digital

Oracle Social Network
sponsored by Oracle Corporation
WHITE PAPER: Access the following white paper to uncover how you can collect the social networking data you need to stay competitive in today's market. Discover a solution to the collaboration gap that is both efficient, and allows you and your organization to make the right customer-centric decisions to drive innovation and success.
Posted: 02 Jan 2014 | Published: 02 Jan 2014

Oracle Corporation

E-Guide: Web Content Management and the Mobile Revolution
sponsored by Crafter Software_Rivet Logic
EGUIDE: Consult this expert e-guide to uncover the strategies, tips, tricks, and more that you need to consider in order to deliver powerful mobile web content to the user.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

Crafter Software_Rivet Logic

Business Information E-zine: Social Business, Collaboration Takes the Enterprise into Uncharted Waters
sponsored by SearchBusinessAnalytics
EZINE: In this e-zine, delve into "social business collaboration." Find out how social BPM tools are simplifying business process management and social media strategies are improving.
Posted: 16 Dec 2013 | Published: 16 Dec 2013

SearchBusinessAnalytics

Cut Costs by Automating Web Data Extraction
sponsored by Connotate
WHITE PAPER: Click on the link below to access the following white paper to discover a solution to the antiquated methods of Web data management. Learn how Web data automation can effectively mitigate errors, cut costs, and give your company a sharper competitive edge.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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