For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task

Social media analytics may be an incredibly useful tool for businesses to gain real, actionable insights about their company and their customers. However, it can also be a waste of time and money if a company does not have a plan for integrating analytics into their business environment.

This expert e-guide describes the typical pitfalls of companies when implementing a social media analytics program and offers advice on how to avoid them. Read more to learn how to:

Recognize the limitations of your data
Break down organizational barriers
Prevent overreaching and maintain focus
And more

Vendor:: IBM
Posted:: Feb 8, 2021
Published:: Mar 15, 2013
Format:: PDF
Type:: eGuide

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