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IT Management >
Systems Operations >
Network Management >
Network Monitoring >
Web Site Monitoring >
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ALSO CALLED:
Usage Statistics,
Analytics,
Click-through Analysis,
Customer Analytics,
Click Through Analysis,
Web Site Analytics,
Web Usage Analysis,
Usage Analysis,
Click Stream Analysis,
Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis
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Definition continues below.
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Web Analytics Multimedia
(View All Report Types)
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6 Matches
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Answering the Million Dollar Question with Oracle Endeca
sponsored by ORACLE APAC
VIDEO:
View this short video to learn more about how one company found a way to analyze their analytics to gain more knowledge about successful sales. By leveraging the insights of social media, product reviews and other sources, your business can find a way to analyze data while it's still relevant.
Posted: 09 Apr 2013 | Premiered: 09 Apr 2013
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Connect the Online Customer Experience with Oracle WebCenter Sites
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT:
In order to survive today's cut-throat business world, providing stellar customer experiences is a must. Watch this webcast to learn the importance of a personalized, interactive online experience and discover how the ideal online presence can separate you from your competition.
Posted: 03 Apr 2013 | Premiered: 03 Apr 2013
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AJAX Edition 4
sponsored by Compuware Corporation
SOFTWARE DOWNLOAD:
With this software download, discover what tools are available in the way of getting into users' heads, and seeing sites and interfaces how they see it. This browser plug-in allows for better site tracking, comparison with peer sites, JavaScript tracing, and more.
Posted: 01 Apr 2013 | Premiered: 01 Apr 2013
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Customers Discuss the Benefits of Oracle Exalytics
sponsored by ORACLE APAC
WEBCAST:
This white paper examines some solutions for business intelligence (BI) analytics. Learn how to interact with data without slowing down other processes, have a quicker response time, look at larger data sets, and improve your delivery of information to management teams and end users.
Posted: 24 Oct 2012 | Premiered: Oct 24, 2012
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Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB
sponsored by Calpont
WEBCAST:
The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use.
Posted: 11 Mar 2011 | Premiered: Mar 11, 2011
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Tips from the Trade – Competing on Web Analytics
sponsored by SAS Institute Inc.
WEBCAST:
The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009
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WEB ANALYTICS DEFINITION (continued): … operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … |
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