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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsMultimedia (View All Report Types)
5 Matches
Erick Steffens on 1st, middle, last mile and symmetric/asymmetric acceleration
sponsored by Limelight Networks, Inc.
VIDEO: In the following FAQ, expert Erick Steffens reveals how innovative businesses are optimizing their systems, strategies and processes, leveraging content delivery networks, and implementing techniques such as symmetric/asymmetric acceleration to vastly improve content delivery to the end user.
Posted: 05 May 2014 | Premiered: 05 May 2014

Limelight Networks, Inc.

Unlock the Value of Social Media Data
sponsored by Hewlett-Packard Company
WEBCAST: Social media data is extremely valuable for businesses, but it doesn't mean anything if you don't have the right tools and processes in place to make sense of it all. In this resource, discover a new approach to business intelligence that responds to the unique analytic challenges of social media data.
Posted: 28 Jun 2013 | Premiered: May 31, 2012

Hewlett-Packard Company

Connect the Online Customer Experience with Oracle WebCenter Sites
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT: In order to survive today's cut-throat business world, providing stellar customer experiences is a must. Watch this webcast to learn the importance of a personalized, interactive online experience and discover how the ideal online presence can separate you from your competition.
Posted: 03 Apr 2013 | Premiered: 03 Apr 2013

Oracle Corporation

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB
sponsored by Calpont
WEBCAST: The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use.
Posted: 11 Mar 2011 | Premiered: Mar 11, 2011

Calpont

Tips from the Trade – Competing on Web Analytics
sponsored by SAS
WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

SAS
5 Matches
 
WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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