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| IT Management > Systems Operations > Network Management > Network Monitoring > Web Site Monitoring > |
Web Analytics
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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, and Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream).
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WEB ANALYTICS DEFINITION (continued): … There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to …
Web Analytics definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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