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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsReports
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How to Deliver a Better User Experience with Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper details how to measure your website performance in its entirety in order to make accurate decisions on how to increase the user experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Limelight Networks, Inc.

Want to increase your website performance?
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper addresses the issues with website performance and how you can ensure that you deliver only the fastest content to your consumers.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Limelight Networks, Inc.

Turn the social data flood into solid marketing decisions
sponsored by IBM
WEBCAST: The following webcast details how to transform the flood of social media data into actionable intelligence.
Posted: 30 Oct 2013 | Premiered: Oct 30, 2013

IBM

3 Tips to Align Employees and Company Strategy
sponsored by Jive Software
WHITE PAPER: In most cases, keeping all employees aligned around the company's strategic mission seems simply out of reach. This resource outlines 3 necessary habits to help align and engage employees with the company culture. Strategic alignment is paramount to inspiring employee engagement.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

Jive Software

6 Steps to Social Team Collaboration
sponsored by Jive Software
WHITE PAPER: According to a recent Oracle Global Research study, poor customer service can reduce revenues by as much as 20%. How can your business improve customer satisfaction without depleting the budget? View this white paper to learn more about collaboration and how it can drive customer service success.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

Jive Software

How to improve sales reps performance
sponsored by Jive Software
WHITE PAPER: How many of your employees reach their full potential? By implementing a new approach to social business, your enterprise can develop a new process to facilitate the learning, knowledge-sharing and teamwork essential to improve sales employees.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

Alcatel-Lucent Enters a New Era of Enterprise Collaboration with Jive Social Intranet
sponsored by Jive Software
WHITE PAPER: How does a venerable technology company fresh from a major transcontinental merger build bridges among disparate cultures, break down organizational walls to better leverage expertise, and go from social business newbie to social innovator in short order? View this resource to find out now.
Posted: 18 Jun 2013 | Published: 18 Jun 2013

Jive Software

Innovative business technologies in a converging world
sponsored by ComputerWeekly.com
RESEARCH CONTENT: This independently researched report investigates converging business technologies, including cloud computing, big data analytics and business intelligence.  
Posted: 18 Feb 2013 | Published: 18 Feb 2013

ComputerWeekly.com

The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013

ComputerWeekly.com

Cut Costs by Automating Web Data Extraction
sponsored by Connotate
WHITE PAPER: Click on the link below to access the following white paper to discover a solution to the antiquated methods of Web data management. Learn how Web data automation can effectively mitigate errors, cut costs, and give your company a sharper competitive edge.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate

Five Questions to Ask When Evaluating Web Data Extraction Options
sponsored by Connotate
WHITE PAPER: Consult this white paper to discover 5 important questions to consider when choosing a Web data extraction solution. Also discover various vendors how they compare to each other.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate

The Business of Social Business
sponsored by IBM
WHITE PAPER: The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.
Posted: 15 Nov 2013 | Published: 15 Nov 2013

IBM

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

A Practical Guide to Java Success with Crafter CMS
sponsored by Crafter Software_Rivet Logic
EBOOK: The following e-book introduces and thoroughly explains how to master the craft of Java-based, CMS driven websites and applications.
Posted: 21 Oct 2013 | Published: 21 Oct 2013

Crafter Software_Rivet Logic

Introduction to Web Analytics for E-Commerce: How to Track Activity to Optimize Your Website
sponsored by GeoTrust, Inc.
WHITE PAPER: This white paper explores the basics of web analytics and why they're important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.
Posted: 30 Sep 2013 | Published: 31 Dec 2011

GeoTrust, Inc.

The ROI of Mobile WCM
sponsored by Ektron
EGUIDE: This e-guide, brought to you by SearchContentManagement, provides an expert Q & A addressing the mobile impact on WCM, along with tips for achieving clear-cut ROI.
Posted: 25 Sep 2013 | Published: 25 Sep 2013

Ektron

Executive Brief: OpenText Web Experience Management
sponsored by OpenText
WHITE PAPER: Building and maintaining a comprehensive website has recently become a primary area of focus for many organizations. This white paper outlines expectations and what you need to create a compelling and meaningful conversation between website, brand and user across a myriad of devices and platforms.
Posted: 23 Aug 2013 | Published: 23 Aug 2013

OpenText

Unlock the Value of Social Media Data
sponsored by Hewlett-Packard Company
WEBCAST: Social media data is extremely valuable for businesses, but it doesn't mean anything if you don't have the right tools and processes in place to make sense of it all. In this resource, discover a new approach to business intelligence that responds to the unique analytic challenges of social media data.
Posted: 28 Jun 2013 | Premiered: May 31, 2012

Hewlett-Packard Company

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Connect the Online Customer Experience with Oracle WebCenter Sites
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT: In order to survive today's cut-throat business world, providing stellar customer experiences is a must. Watch this webcast to learn the importance of a personalized, interactive online experience and discover how the ideal online presence can separate you from your competition.
Posted: 03 Apr 2013 | Premiered: 03 Apr 2013

Oracle Corporation

Mobile, Social, Analytics Offer Promise but Demand New Metrics
sponsored by IBM
EGUIDE: A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task
sponsored by IBM
EGUIDE: Social media analytics can help you gain valuable insights into your business, but it can also be a waste if not implemented properly. Read this expert e-guide to learn about the typical pitfalls of companies when deploying a social media analytics program and get advice on how to avoid them.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

ROI, Budgets Prevent Companies' Embrace of Social Media Analytics
sponsored by IBM
EGUIDE: Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

Using Social Media Monitoring Tools Starts with Business Connections
sponsored by IBM
EGUIDE: This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.
Posted: 14 Mar 2013 | Published: 14 Mar 2013

IBM
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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