Unlock the Value of Social Media Data

Unlock the Value of Social Media Data


Today, social media networks, blogs, and other online media are saturated with valuable customer data that businesses can use to predict customer behavior and to improve marketing across digital channels.

However, this data is worth nothing if you can't extract value from it - and traditional business intelligence (BI) systems often lack the processing power and timeliness to handle the real-time analytics necessary to analyze social media data.

In this resource, discover a new approach, social intelligence, that responds to the unique analytic challenges of social media data, allowing you to:

  • Listen in for customer feedback
  • Use text data to create customer insights
  • Apply customer sentiment analyses
  • And more
Hewlett-Packard Company
May 31, 2012
8 (hh:mm:ss)
Already a Bitpipe member? Login here

Download this Webcast!

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Safe Harbor