|
|
 |
|
May 24, 2013
|
|
|
IT Management >
Systems Operations >
Network Management >
Network Monitoring >
Web Site Monitoring >
|
|
|
ALSO CALLED:
Usage Statistics,
Analytics,
Click-through Analysis,
Customer Analytics,
Click Through Analysis,
Web Site Analytics,
Web Usage Analysis,
Usage Analysis,
Click Stream Analysis,
Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis
…
Definition continues below.
|
|
Web Analytics White Papers
(View All Report Types)
|
|
17 Matches
|
CRM and social media - How a blended approach means good business in the hospitality industry
sponsored by Infor
WHITE PAPER:
This white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.
Posted: 30 Apr 2013 | Published: 31 Dec 2012
|
|
|
Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER:
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013
|
|
|
Rethinking Analytics for the Social Enterprise
sponsored by SAP America, Inc.
WHITE PAPER:
The way businesses use analytics continues to evolve. Today, it is a borad system where all team members in a business contribute in collecting and acting on the data. View this white paper to learn more about how properly managing data can improve the success of your business.
Posted: 01 Feb 2013 | Published: 01 Feb 2013
|
|
|
Beyond web analytics
sponsored by Quest Software, now a part of Dell
WHITE PAPER:
In this white paper, learn how to leave the guesswork behind and go beyond Web analytics with user experience management tools that give you the insight on the 'whys' behind your online retail customers' behavior that you need to ensure you're delivering a superior customer experience and optimal business results.
Posted: 24 Jan 2013 | Published: 24 Jan 2013
|
|
|
Managing the Challenges of Email Marketing
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.
Posted: 06 May 2011 | Published: 06 May 2011
|
|
|
The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011
|
|
|
Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011
|
|
|
Roadmap for Effective Performance Monitoring at a Reduced Cost
sponsored by Neustar®
WHITE PAPER:
This document provides a roadmap for web delivery teams to reduce operational expenditures, and shows how to improve the effectiveness of critical information required for decision-making for Internet services.
Posted: 11 Feb 2010 | Published: 11 Feb 2010
|
|
|
Quicktour Demo: Key Differentiators between Microstrategy and Hyperion
sponsored by MicroStrategy Incorporated
WHITE PAPER:
This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise BI capabilities and illustrates the 12 key differentiators between MicroStrategy and Hyperion.
Posted: 26 Nov 2008 | Published: 26 Nov 2008
|
|
|
Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER:
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008
|
|
|
Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER:
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
|
|
|
Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
|
|
|
Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER:
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007
|
|
|
Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER:
Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006
|
|
|
Choosing a Load Testing Strategy
sponsored by Borland Software Corporation
WHITE PAPER:
Compromising performance testing means applications are prone to failure, users cannot trust them, and developers and IT spend their time chasing problems rather than building the next generation application.
Posted: 24 May 2006 | Published: 01 Apr 2006
|
|
|
Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER:
In this white paper, independent analyst JupiterResearch examines how
site search drives positive ROI and tells you which vendors are
providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005
|
|
|
Growing Market Share in a Highly Competitive Financial Services Industry
sponsored by Keynote Systems
WHITE PAPER:
Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user.
Posted: 23 Jan 2005 | Published: 01 Jan 2004
|
|
| |
WEB ANALYTICS DEFINITION (continued): … operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … |
|
|
|
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
|
|
|
Definitions:
|
|
 |
|
All Rights Reserved,
Copyright 2000 - 2013, TechTarget |
|
|
|
|
|
