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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsWhite Papers (View All Report Types)
1 - 25 of 51 Matches Previous Page  | Next Page
Solution Brief: Delivering Video On Multiple Devices
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

Examining the Performance of Dynamic Content Delivery Between Leading Content Delivery Networks
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores how middle-mile optimization can be the critical determining factor of dynamic content performance. Learn what you can do to attain mid-mile acceleration, compare and contrast vendor solutions, and much more.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

Limelight Networks, Inc.

A Focus on Front-End Acceleration to Speed Web Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores what companies need to do to ensure the performance of web and mobile applications. Uncover how front end acceleration can help achieve the desired speed, which technologies make this goal a reality, and how to apply the front end acceleration to 3 key areas.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Limelight Networks, Inc.

Social Analytics & Intelligence: Converting Contextual to Actionable Insights
sponsored by IBM
WHITE PAPER: Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

Vendor Insight Customer analytics profile: IBM
sponsored by IBM
WHITE PAPER: Consult the following Premium Advisory Report to explore the analytic capabilities of one of the leading vendors in the market. Learn what distinguishes smarter analytics and how this company can deliver the analytic need for any organization on any front. Read on to learn more.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

IBM

7 Steps to Business Success on the Internet of Things
sponsored by Xively by LogMeIn
WHITE PAPER: The Internet of Things (IoT) allows organizations to gain valuable insights that fuel business growth. How can your company turn ideas into vision and tangible reality that helps your business get the most value from the IoT? Find out in this informative white paper, which outlines 7 steps to success on the IoT.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

Xively by LogMeIn

Mobile: The New Marketing Frontier
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the key focus areas for mobile marketing success. Discover how to leverage mobile technology and how to make sure that you are delivering the digital presence needed in today's market.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

Facebook: Where the Business Can Shop for Clients
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Consult the following white paper to uncover what you can do to reap the benefits of precision targeting. Learn how to mine the right information about potential customers, their groups, and more.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

Oracle Corporation UK Ltd

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

7 Simple Steps to Getting a Handle on Social Applications in your Enterprise
sponsored by Jive Software
WHITE PAPER: Access the following white paper to uncover 7 ways you can increase your chances of controlling and properly channeling the use of social media in your organization.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

Success Strategies for Web Content Management & Marketing Automation Integration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover top performing WCM and marketing automation strategies that will enable you to deliver a better digital experience to the customer. Learn about the technologies that support the marketing value chain, disconnects to address, and more.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

e-Spirit AG

Content and the Next-Generation Portal Experience
sponsored by e-Spirit AG
WHITE PAPER: Consult the following white paper to uncover how you can integrate your portal infrastructure with WCM to deliver a completely engaging web experience to the customer.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

e-Spirit AG

FirstSpirit™ with SmartDynamics helps create dynamic websites more efficiently
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover how you can create dynamic websites with more efficiency to engage the customer within that golden time frame. Also explore SmartDynamics—a CMS solution that can empower a reactive website for mobile content delivery and more.
Posted: 07 Feb 2014 | Published: 07 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

Successful portals, online stores, and websites due to efficient UX management with FirstSpirit™ 5
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover an all-inclusive content management system that covers the entire range of content management within a company. Discover how this solution can drastically improve user engagement as well as editor and developer ability, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

e-Spirit and IBM: reinventing content management
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access the following white paper to uncover new, innovative approaches to digital experience performance monitoring. Get a firsthand look at how you can develop a more comprehensive measurement model, predict outcomes, and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

Limelight Networks, Inc.

The 18 Social Business Imperatives
sponsored by Jive Software
WHITE PAPER: Access the following white paper to uncover 18 social business imperatives. Find out what knowledge, tools, and strategies you need to capitalize on the second wave of the social rise.
Posted: 10 Jan 2014 | Published: 10 Jan 2014

Jive Software

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

10 Reasons iAPPS Content Manager Should Be On Your CMS Shortlist
sponsored by Bridgeline Digital
WHITE PAPER: Access the following white paper to uncover a CMS solution that offers 10 of the best aspects to look for in an all-inclusive CMS platform and what you stand to gain through deployment.
Posted: 13 Jan 2014 | Published: 13 Jan 2014

Bridgeline Digital

Oracle Social Network
sponsored by Oracle Corporation
WHITE PAPER: Access the following white paper to uncover how you can collect the social networking data you need to stay competitive in today's market. Discover a solution to the collaboration gap that is both efficient, and allows you and your organization to make the right customer-centric decisions to drive innovation and success.
Posted: 02 Jan 2014 | Published: 02 Jan 2014

Oracle Corporation
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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