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| Nov 24, 2009 |
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IT Management >
Systems Operations >
Network Management >
Network Monitoring >
Web Site Monitoring >
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ALSO CALLED:
Usage Statistics,
Analytics,
Click-through Analysis,
Customer Analytics,
Click Through Analysis,
Web Site Analytics,
Web Usage Analysis,
Usage Analysis,
Click Stream Analysis,
Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis
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Definition continues below.
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Web Analytics White Papers
(View All Report Types)
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2 Matches
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Enhance Your Business Banking Client Relationships with RIA Technologies
sponsored by Actuate
WHITE PAPER:
Web 2.0 applications have forever changed the way that consumers interact with financial firms and those experiences have raised their expectations for online banking. Banks can now deliver Rich Internet Applications that automate business processes while providing a user experience that elicits real enthusiasm in the marketplace.
Posted: 10 Sep 2009 | Published: 10 Sep 2009
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Oracle Business Intelligence Suite Enterprise Edition Plus ---Technical Overview
sponsored by Oracle Corporation
WHITE PAPER:
Business intelligence (BI) needs to evolve such that it is no longer about reporting results but driving business processes. Learn how BI can bring you greater business visibility and insight to improve business performance.
Posted: 18 Feb 2008 | Published: 18 Feb 2008
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WEB ANALYTICS DEFINITION (continued): … operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … |
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