sponsored by Unica Corporation - An IBM Company
Posted:  06 May 2011
Published:  06 May 2011
Format:  PDF
Length:  5  Page(s)
Type:  White Paper
Language:  English

Whether your shop is real, virtual or a combination of the two, the more complete your customer vision, the greater the value you can provide them – and the greater value they’ll deliver to your bottom line. Websites allow you to personalize the experience, and through real-time insights based on individual profiles and behaviors, online marketers can deliver offers personally relevant to their customers.

In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.

Channel Management | CRM | CRM Analytics | Data Integration | Enterprise Content Management | Marketing | Strategic Planning | Web Analytics

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