Web 2.0 Reports

EGUIDE: Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.

Posted: 19 Feb 2013 | Published: 19 Feb 2013

EGUIDE: Access this helpful e-guide to disscover what a Forrester Research analyst recommends when acquiring new contact center technologies- find out how to address software integration needs, social media challenges, and the growing need for accurate analytics.

Posted: 24 Dec 2012 | Published: 24 Dec 2012

EZINE: This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.

Posted: 13 Nov 2012 | Published: 13 Nov 2012

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013

WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.

Posted: 11 Apr 2013 | Published: 31 Jan 2013

EGUIDE: A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.

Posted: 15 Mar 2013 | Published: 15 Mar 2013

EGUIDE: Social media analytics can help you gain valuable insights into your business, but it can also be a waste if not implemented properly. Read this expert e-guide to learn about the typical pitfalls of companies when deploying a social media analytics program and get advice on how to avoid them.

Posted: 15 Mar 2013 | Published: 15 Mar 2013

EGUIDE: Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.

Posted: 15 Mar 2013 | Published: 15 Mar 2013

EGUIDE: This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.

Posted: 14 Mar 2013 | Published: 14 Mar 2013

EBOOK: In this expert e-book, you'll learn how to create a successful social CRM initiative (as well as valuable, lasting customer relations) by implementing the right processes and technologies.

Posted: 12 Mar 2013 | Published: 12 Mar 2013

WHITE PAPER: Contact centers can't live in the past. This three-part handbook offers insight into how contact centers can modernize an agent's tools to meet the demands and needs of customers whose mobile and social empowerment has put companies in the virtual hot seat.

Posted: 31 Jan 2013 | Published: 31 Jan 2013

WHITE PAPER: Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.

Posted: 24 Jan 2013 | Published: 24 Jan 2013

BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.

Posted: 18 Jan 2013 | Published: 18 Jan 2013

EBOOK: This three-part expert e-guide demonstrates how to tie social networking analytics to your unique organizational goals. Access now and you'll also learn ways to execute a business-focused social media strategy while mitigating obstacles.

Posted: 21 Dec 2012 | Published: 21 Dec 2012

EGUIDE: Read this e-guide to discover the tricks of effective social media analytics, including:knowing, up front, what you hope to achieve with the data; bringing in an analytics software vendor or service provider if you don't plan on analyzing large quantities of data; and using social analytics as a crisis aversion tool.

Posted: 21 Dec 2012 | Published: 21 Dec 2012

EGUIDE: This fall, Gartner Inc.'s 2012 ITxpo conference centered around the highly disruptive, consumer-driven group of phenomena that consists of cloud computing, Web information, mobile devices, and social media innovations. Read this expert e-guide to find out what conclusions Gartner reached about how IT should be adjusting.

Posted: 18 Dec 2012 | Published: 17 Dec 2012

EGUIDE: Uncover the best strategies for network protection by consulting this informative e-guide for an evaluation of next-generation firewalls (NGFWs) against other network security solutions, including unified threat management products and intrusion prevention systems.

Posted: 07 Dec 2012 | Published: 07 Dec 2012

EGUIDE: With the right big data analytics tools and effective strategies for managing them, companies can gain real business value and competitive advantages from their caches of big data.

Posted: 06 Dec 2012 | Published: 12 Jun 2013

EGUIDE: Most businesses today are aware of the benefits of social technologies, but many organizations are finding that simply deploying social tools isn't enough to ensure social success or user adoption. Read this e-guide to learn 4 steps that lead to enterprise-wide user adoption and the importance of establishing a collaborative environment.

Posted: 14 Nov 2012 | Published: 14 Nov 2012

WHITE PAPER: This paper explores and explains why the contact center is a key strategic focal point for customer engagement via social channels.

Posted: 21 Sep 2012 | Published: 01 Mar 2012