Systems Of Engagement Demand New Integration Solutions — And A New IT
sponsored by IBM
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This in-depth Forrester report explores how major companies across the globe are approaching the integration of new customer engagement technologies and what they are doing to surpass customer expectations.
Posted: 17 May 2013 | Published: 30 Apr 2013
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How new devices, networks, and consumer habits will change the web experience
sponsored by Akamai Technologies
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Delivering a stellar web experience for customers has only become more complex in recent years, as customers visit websites not only from PCs, but from a variety of personal mobile devices. Access this helpful report to learn why new devices, networks, and consumer habits are transforming the web experience and how you can adapt.
Posted: 16 May 2013 | Published: 22 Jan 2013
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The Human Side of Big Data and High Performance Analytics
sponsored by SAS Institute Inc.
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Increase in volume, velocity, and variety of data businesses has called for a change in new technologies and capabilities. In the wake of these changes, the role of the "data scientist" has taken the spotlight. Check out this white paper to learn about data scientists and how these professionals can help your big data analytics programs succeed.
Posted: 08 May 2013 | Published: 31 Aug 2012
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Customer Engagement in a Mobile World
sponsored by Message Systems
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This comprehensive white paper explores the state of customer-business interaction today, and outlines the capabilities and features of a "customer communication hub" – a way to unify customer interaction across a variety of modern channels, including social media and mobile.
Posted: 06 May 2013 | Published: 31 Dec 2012
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Infor Epiphany Social Commerce Solutions
sponsored by Infor
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This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships. Learn how this technology can help you achieve five main components of a successful CRM initiative.
Posted: 01 May 2013 | Published: 31 Dec 2012
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Infor Epiphany Brochure
sponsored by Infor
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This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base. Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012
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CRM and social media - How a blended approach means good business in the hospitality industry
sponsored by Infor
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This white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.
Posted: 30 Apr 2013 | Published: 31 Dec 2012
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New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now
sponsored by Information Builders
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Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
Posted: 30 Apr 2013 | Published: 30 Apr 2013
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CyberAgent translates blog user insights into a more engaging experience
sponsored by IBM
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View this white paper to learn how Japan's largest blog service provider, CyberAgent, found a way to create a new level of engagement and loyalty among its blog readers. By developing an analytics framework that enabled a new kind of insight into blogging preferences and behavior.
Posted: 29 Apr 2013 | Published: 29 Apr 2013
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
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In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013
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Enterprise API Management Reference Architectures For Delivering Enterprise APIs for Web & Mobile
sponsored by Vordel now part of Axway
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In this white paper, discover how your enterprise can embrace and leverage APIs to improve access and stay relevant in a changing world of user experience, both in terms of consumers and in terms of enterprise use.
Posted: 17 Apr 2013 | Published: 17 Apr 2013
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‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs
sponsored by Oracle Corporation UK Ltd
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Customers today hate calling representatives on the phone - they want answers fast, online, and easy to access. Check out this white paper to learn how your company can go the extra mile in CRM to drive customer satisfaction and save money with initiatives in web self-service, live chat, email management, and more.
Posted: 17 Apr 2013 | Published: 17 Apr 2013
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Online Testing for Site Optimization: 101
sponsored by WebTrends
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Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
Posted: 16 Apr 2013 | Published: 16 Apr 2013
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Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
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Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
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With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Information Optimization Transformation Experience Workshop
sponsored by Hewlett-Packard Company
WHITE PAPER:
Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Taking Control with Marketing Optimization
sponsored by WebTrends
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Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Landing Page Optimization: Best Practices to Lift Conversion
sponsored by WebTrends
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Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
Posted: 11 Apr 2013 | Published: 31 Jan 2013
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Top Five Contact Center Trends for 2013
sponsored by Avaya
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This resource offers five key trends that are reshaping customer experience management. Discover how successfully tap into these trends will give you the competitive advantage over those who fail to adapt to this rapid change.
Posted: 21 Mar 2013 | Published: 21 Mar 2013
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Aberdeen Analyst Insight - Social Media & Customer Service: From Listening to Engagement
sponsored by SAP America, Inc.
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Despite the growing popularity of social media among consumers, many customer service companies are still not harnessing the full potential of social channels. Read this insightful report to learn key trends in the use of social media for customer service and discover best practices for integrating social channels with CEM.
Posted: 20 Mar 2013 | Published: 31 Oct 2012
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When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing.
sponsored by Limelight Networks, Inc.
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This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing.
Posted: 15 Mar 2013 | Published: 28 Feb 2013
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Big data Lessons from the leaders
sponsored by SAS Institute Inc.
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This report compiled by the Economist Intelligence Unit explores how far along companies are in terms of their data management journey, and how they can gain the best insights from the mass amounts of data that are entering their businesses.
Posted: 11 Mar 2013 | Published: 31 Dec 2012
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A New Model for User Engagement
sponsored by Workday
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Workday provides cloud-based HR solutions focusing on a rising generation of new workers who expect and thrive in user-oriented, socialized mobile environments.
Posted: 05 Mar 2013 | Published: 31 Dec 2012
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Redefining Enterprise Software
sponsored by Workday
WHITE PAPER:
The new work environment is dominated first and foremost by a new type of worker -- one who expects and thrives in socialized, mobile, and cloud-based environments. Using Workday's SaaS HR solutions, companies can get (and remain) up to speed with the new Web 2.0-breed of worker.
Posted: 28 Feb 2013 | Published: 31 Dec 2012
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How Adaptive Case Management Drives Better Customer Engagement
sponsored by Kofax, Inc.
WHITE PAPER:
This white paper discusses the necessary role of adaptive case management in enabling a more responsive, flexible, and effective customer engagement in an era when the rising power of the individual demands a new architecture of engagement for customers and employees alike.
Posted: 22 Feb 2013 | Published: 22 Feb 2013
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