Marcom

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013

WHITE PAPER: This resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions.

Posted: 10 Apr 2013 | Published: 30 Sep 2012

WHITE PAPER: Conflicting interests surrounding incentive compensation are causing corporate tension. This resource outlines how collaboration and the right technology tools can help alleviate this tension. Read on to learn more.

Posted: 14 Mar 2013 | Published: 31 Jan 2013

WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.

Posted: 26 Jun 2008 | Published: 01 Jan 2007

WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.

Posted: 19 Sep 2008 | Published: 17 Sep 2008

WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.

Posted: 20 Oct 2008 | Published: 17 Oct 2008

WHITE PAPER: Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed.

Posted: 18 Jul 2008 | Published: 13 Nov 2006

WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.

Posted: 02 Nov 2011 | Published: 02 Nov 2011

WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.

Posted: 05 Jun 2009 | Published: 02 Jun 2009

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009