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Marcom Reports
 
Beyond Mobile: Building a Successful Omnichannel Strategy
sponsored by CA Technologies
EBOOK: 42% of customers do their online research in-store. A strong omnichannel presence is no longer luxury, it's a necessity. Learn how to optimize your strategy to improve customer experiences.
Posted: 01 Sep 2016 | Published: 29 Jul 2016

CA Technologies

Top CRM Lead Management Providers: An Analyst Report
sponsored by Marketo
RESEARCH CONTENT: This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.
Posted: 24 Oct 2016 | Published: 06 Sep 2016

Marketo

Creating Personalized Marketing
sponsored by IBM
CASE STUDY: Personalized marketing has fostered a deeper sense of loyalty and greater customer engagement. Access this case study to see how one company gained an 8% boost in inbound conversion, reduced the risk of customer churn, and more.
Posted: 22 Sep 2016 | Published: 31 May 2016

IBM

The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Hitachi Supports Rapid Growth with Cloud-Based Sales Software
sponsored by Oracle Corporation
CASE STUDY: As Hitachi Consulting Corporation planned for rapid expansion, they needed to establish a scalable CRM and marketing platform to support this growth and consolidate their existing systems. Discover how Hitachi deployed cloud-based sales and marketing tools to support rapid annual revenue growth from $80 million to $740 million.
Posted: 01 Jun 2016 | Published: 01 Jun 2016

Oracle Corporation
 
 
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