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Marcom Reports
 
Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

ComputerWeekly.com

Who's Driving Your Brand? Navigating Today's Confusing Customer Pathways and Arriving with Your Brand Intact
sponsored by Teradata
EBOOK: This ebook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

A Sales & Marketing Love Story: Uniting Sales and Marketing Initiatives
sponsored by Salesforce.com
EBOOK: Learn how uniting sales and marketing efforts can enable your sales cycle to run smoother, your customers' experiences to be more consistent and personalized, and your bottom line to see huge wins.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

The Ultimate Guide to Sales Success
sponsored by ConnectWise
WHITE PAPER: This white paper provides insider tips for hiring the right people, compensating them fairly, and creating smart and effective sales processes. Read now for best practices for hiring, compensating, and guiding a sales rep along with seven things to consider before hiring a sales rep.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

ConnectWise

Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015

IBM

Defy the Top 10 Remote Collaboration Challenges with UC
sponsored by Polycom, Inc.
WHITE PAPER: This white paper outlines the top ten challenges enterprises face when incorporating remote collaboration, and provides proven solutions and benefits of video as facilitated by IT, human resources, marketing teams, and executives. Read on here to access this guide.
Posted: 21 Aug 2015 | Published: 21 Aug 2015

Polycom, Inc.

CRM Is Changing, But Its Value is Greater Than Ever
sponsored by Microsoft
VIDEO: This webcast investigates how CRM has changed, what is important as customer and employee demands continue to transform, and what your organization will have to put in place in order to improve ROI from your CRM strategy.
Posted: 24 Aug 2015 | Premiered: 13 Aug 2015

Microsoft

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Get Rapid Insights From Your Marketing Data
sponsored by SAP
VIDEO: Many marketing teams struggle with the inability to access the data they need quickly and easily. Watch this video to learn about a data visualization software that can help you gather, analyze, and present marketing data to solve your most pressing business questions.
Posted: 11 Oct 2013 | Premiered: 10 Jul 2013

SAP

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron
 
 
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