Marcom

WHITE PAPER: Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.

Posted: 15 Oct 2012 | Published: 01 Nov 2011

WHITE PAPER: Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles  of delivering an exceptional experience.

Posted: 13 Dec 2012 | Published: 13 Dec 2012

VIDEO: View this quick video to learn how Greenwell, a fictional organization based on real-life customer scenarios, gained a competitive advantage by becoming a social business with the IBM Platform for Social Business.

Posted: 09 Apr 2013 | Premiered: 09 Apr 2013

WHITE PAPER: View this document to learn more about the current state of the service enterprise and the goals and investments prioritized by service leaders. It also displays performance benchmarks of leading service organizations and other factors that contribute to best-in-class performance.

Posted: 04 Feb 2013 | Published: 04 Feb 2013

CASE STUDY: After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.

Posted: 02 Sep 2010 | Published: 02 Sep 2010

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.

Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

Posted: 28 Apr 2010 | Published: 28 Apr 2010

EGUIDE: As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM.

Posted: 14 Feb 2011 | Published: 14 Feb 2011