The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
Despite showing that when customer data integration is done right it can help companies solve operational challenges with sales, marketing and customer service, only 4% of businesses say they're very satisfied with their levels of integration. Furthermore, 70% claim to lack a formal process for evaluating customer relationship management (CRM) data integration investments.
Find out why companies are struggling with customer data integration in this survey, featuring over 300 responses from businesses and channel partners. Major findings include:
- Overall integration of customer-facing systems
- Why CRM data integration is important
- How equipped businesses are to meet rising customer service issues
- And much more.