Digital technology: The next big thing in CRM

Digital CRM and the Customer Experience

Cover

In an age where information is available at the touch of a button, consumers are unwilling to wait long for your business to respond to their questions and needs – but how are these customer expectations impacting customer relationship management (CRM)?

Access this expert e-guide to gain a better understanding of why digital technologies are proving to be the “next big thing” in the world of CRM. Read on to learn more about the following topics:

  • How to harness customer data with digital CRM
  • Customer perks of digital CRM
  • How small businesses are staying competitive in e-commerce
  • And more
Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Mar 24, 2014
Format:
PDF
Type:
eGuide
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