Top 4 marketing skills for optimum success
CMO Guide: How to Evaluate Marketing Technology
Chief marketing officers (CMOs) know the importance of creating personalized, customer-driven content that engages customers through every stage of the buying process. To do this, the right people, strategy, and processes are critical -- but so is the right technology.
If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. You'll get in-depth insights on:
- How to match organizational needs to the right tools
- How to develop a business case for technology investments
- A step-by-step approach to the vendor selection process
- And more
As a bonus, discover the four top skills you must have in order to achieve optimum marketing performance.