All resources sponsored by:

Act-On Software

1 - 25 of 39 Matches
Segment Your Data to Reach the Right Prospects
sponsored by Act-On Software
RESOURCE:Read this blog post to learn how marketing automation and segmentation can keep customer personalization simple and effective while also delivering maximized conversion rates.
Posted: 29 Jul 2019 | Published: 31 Dec 2018
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Best Practices for CRM and Marketing Automation Integration and Alignment
sponsored by Act-On Software
RESOURCE:Marketers and sales professionals may realize that a solid marketing automation and CRM integration can minimize costs and increase productivity—but there are other benefits to combining these technologies too. Read this blog post for 4 big benefits to the marketing automation/CRM relationship, and 5 tips on how to get the most from it.
Posted: 29 Jul 2019 | Published: 31 Dec 2018
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For Immediate Release: Increase Visibility with These Press Release Basics
sponsored by Act-On Software
RESOURCE:In this blog post, learn about press release basics that can help your business increase brand awareness.
Posted: 24 Jul 2019 | Published: 11 Jun 2019
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How to Hire the Perfect Person to Run Your Social Media
sponsored by Act-On Software
RESOURCE:In this blog post, learn everything you need to know about the criteria you should consider when looking to hire a social media expert.
Posted: 24 Jul 2019 | Published: 25 Jul 2018
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15 Best Practices for Email Unsubscribes
sponsored by Act-On Software
RESOURCE:Email list churn on average can be anywhere from 25 to 30 percent YOY—meaning marketers need to attract 25 to 30 percent more subscribers annually just to break even. There are ways to abide to unsubscribe requests while still maintaining your audience base. Read this resource to learn 15 best practices to ethically reduce email list churn.
Posted: 23 Jul 2019 | Published: 31 Mar 2019
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TOPICS:  CRM | Marketing

Keep Existing Customers to Maximize ROI
sponsored by Act-On Software
RESOURCE:Investing in customer retention not only saves you time and resources, but it can also lead to cross-selling and upselling opportunities in the future. Read this resource to learn the many benefits of nurturing your existing customers, and how to maximize ROI while doing it.
Posted: 23 Jul 2019 | Published: 31 Mar 2019
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TOPICS:  CRM | Marketing

5 Killer Tips for Creating LinkedIn Posts that Hook Readers
sponsored by Act-On Software
RESOURCE:If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.
Posted: 22 Jul 2019 | Published: 31 Mar 2019
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63 Digital Advertising Terms Every Marketer Should Know
sponsored by Act-On Software
RESOURCE:If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.
Posted: 22 Jul 2019 | Published: 31 Mar 2019
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These Tips Will Help You Make Your Next Trade Show a Success
sponsored by Act-On Software
RESOURCE:Not every marketing initiative can be executed online—building personal relationships with customers can prove a major factor in retention. Read this resource to learn why trade shows are great opportunities to connect with your target audience, and why this traditional tactic should not be overlooked.
Posted: 19 Jul 2019 | Published: 30 Apr 2019
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TOPICS:  CRM | Marketing

Physicians Insurance Uses Act-On to Personalize Communications and Retain Customers
sponsored by Act-On Software
CASE STUDY:Targeted communications leading to open rates up to 31%, personalized content that contributes to massively improved customer retention, and more—read this case study to learn how Act-On boosted Physicians Insurance' content conversion rates using their AI-powered marketing automation solution.
Posted: 19 Jul 2019 | Published: 28 Feb 2019
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Webinar Planning Fundamentals That Will Set You Up for Success
sponsored by Act-On Software
WHITE PAPER:Webinars are a powerful, but underutilized, marketing tactic that can help you ramp up your demand generation and retention efforts. Read this resource for a few essential tips to help you plan your first event or help you make your current structure even more effective.
Posted: 18 Jul 2019 | Published: 31 Mar 2019
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Act-On Helps Trungale Egan + Associates (TE+A) Increase Customer LTV and Drive Client Success
sponsored by Act-On Software
CASE STUDY:Read this case study to learn how, thanks to Act-On, TE+A is now able to provide their clients with top tier demand generation services that keep them coming back for more.
Posted: 18 Jul 2019 | Published: 31 Mar 2019
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What's the Difference Between B2B vs. B2C Marketing?
sponsored by Act-On Software
RESOURCE:B2C marketing requires unique considerations when compared to B2B marketing. The two fields have different audiences, different decision-making processes, and, thusly, require different tactics. Read this resource for the key differences between the B2B and B2C markets, and tips on how to succeed in both.
Posted: 16 Jul 2019 | Published: 28 Feb 2019
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TOPICS:  CRM | Marketing

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers
sponsored by Act-On Software
RESOURCE:Read this resource for 5 ways you can use marketing automation to capture leads in the 150 moments per day that the average millennial checks their smartphone.
Posted: 16 Jul 2019 | Published: 31 Jan 2019
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TOPICS:  CRM | Marketing

5 Reasons Why Marketing Automation Software Implementations Fail
sponsored by Act-On Software
RESOURCE:Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.
Posted: 15 Jul 2019 | Published: 31 Mar 2019
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Marketing Personalization Strategies You Might Be Missing
sponsored by Act-On Software
RESOURCE:The entry point for revenue-driving personalization isn't as hard to reach as you might think—if you have a website, a CRM tool and an adaptive marketing platform, then you have a wide array of marketing personalization opportunities available. Read this resource to learn more.
Posted: 15 Jul 2019 | Published: 31 Dec 2018
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How AI Will Change Marketing in 2019
sponsored by Act-On Software
RESOURCE:Read this white paper to learn about the 5 P's of artificial intelligence, and better understand why this technology can bring big ROI when implemented into daily marketing efforts.
Posted: 12 Jul 2019 | Published: 31 Mar 2019
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How to Use Segmentation and Automated Programs for Better Results
sponsored by Act-On Software
RESOURCE:According to the 2018 B2B Lead Gen Outlook, engaging prospects and converting them to sales remains to be one of the biggest challenges for marketers. Read this resource to learn how combining audience segmentation and marketing automation can pave the way for lead nurturing campaigns that deliver actual results.
Posted: 12 Jul 2019 | Published: 31 Mar 2019
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TOPICS:  CRM | Marketing

Why You Should Invest in Marketing as a Service
sponsored by Act-On Software
RESOURCE:Read this resource to learn why you may want to consider investing in Marketing-as-a-Service to help target your most responsive audience with intelligent, personalized marketing automation.
Posted: 11 Jul 2019 | Published: 28 Feb 2019
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Co-Marketing Relationships Guaranteed to Expand Your Reach
sponsored by Act-On Software
RESOURCE:Co-marketing is when two or more companies team-up to communicate with their distinct audiences in a collaborative fashion—and it is an extremely lucrative marketing tactic for businesses of all sizes. Read this resource to learn why if you don't have co-marketing strategies planned for this year, you could be missing out—and how to remedy this.
Posted: 11 Jul 2019 | Published: 31 Mar 2019
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What's in an Email? Great Email Content Leads to Great Engagement
sponsored by Act-On Software
RESOURCE:What often makes a great piece of standalone content doesn't necessarily work in email form, resulting in poor deliverability and engagement. Read this resource to learn 5 best practices that can improve your email conversion rates.
Posted: 10 Jul 2019 | Published: 31 Mar 2019
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How and Why to Move from an ESP to Marketing Automation
sponsored by Act-On Software
RESOURCE:For many businesses, email service providers can help realize short-term marketing goals by driving leads from blanket audiences—but for those looking to get higher conversion rates, it may be time to delve into marketing automation. Read this blog post to learn why marketing automation could be the next step in your email campaign strategy.
Posted: 10 Jul 2019 | Published: 31 Jan 2019
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Act-On's Adaptive Sending vs. HubSpot's Smart Sending
sponsored by Act-On Software
RESOURCE CENTER:Automated emailing can work well for lead generation—but, imagine a more adaptive strategy that learns what time your recipients are most likely to open and engage with an email. View these resources to get a better understanding of adaptive email technology, and 7 steps to setting up your next lead nurture campaign.
Posted: 08 Jul 2019 | Published: 31 Jan 2019
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Examining the Impact of GDPR One Year In
sponsored by Act-On Software
WHITE PAPER:Read this GDPR breakdown to learn what you could be missing, and how Act-On marketing automation can help improve email deliverability and protect customer data.
Posted: 03 Jul 2019 | Published: 31 Jan 2019
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Joyride experiences a 200% increase in leads in one month with Act-On
sponsored by Act-On Software
CASE STUDY:Read this case study to learn why Joyride Coffee's Marketing Director decided Act-On would be the CRM and marketing automation solution they needed to reach new sales lead heights.
Posted: 03 Jul 2019 | Published: 31 Dec 2018
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TOPICS:  CRM | Marketing

1 - 25 of 39 Matches
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