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Advertising and Marketing Industry Reports
 
Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK: In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Accelerate ABM with Priority Engine
sponsored by TechTarget
VIDEO: In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.
Posted: 17 Jun 2019 | Premiered: 17 Jun 2019

TechTarget

eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

SearchSecurity.com

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Case Study: How John Lewis Conquered the Web
sponsored by ComputerWeekly.com
BOOK: Bill Goodwin tells the inside story of John Lewis £40m website redevelopment project, assesses the technical and business challenges faced and its impact on the business.
Posted: 17 Mar 2014 | Published: 17 Mar 2014

ComputerWeekly.com

Why Payment Processing is an Integral Part of Ecommerce
sponsored by SFG
WHITE PAPER: View this white paper to discover why payment processing is an integral part of ecommerce success. Explore how payment processing plays a pivotal role in cart abandonment, and learn how SFG can help your ecommerce organization tackle the troubles of payment processing and management.
Posted: 19 Aug 2019 | Published: 19 Aug 2019

SFG

Oil & Gas Operations in the Digital Age
sponsored by Schneider Electric
WHITE PAPER: Inside this 42-page eBook, uncover exactly how modern oil and gas companies are keeping pace with digitization trends, modernizing operations, and more – and how they're keeping continuity at the forefront of it all.
Posted: 02 Jan 2019 | Published: 31 Dec 2017

Schneider Electric

How Mortenson Construction Uses Appzen to Improve Employee Expense Culture
sponsored by AppZen
VIDEO: View this video to discover how AppZen's AI-based Expense Audit software helped one Minnesota-based construction company save time, money, and resources on audit expense reporting.
Posted: 13 Aug 2019 | Premiered: 13 Aug 2019

AppZen

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company
 

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