Turning Shoppers into Advocates: The Customer Focused Retail Enterprise

Turning Shoppers into Advocates: The Customer Focused Retail Enterprise

Cover
While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect. This is where the bar will be set for retailers - to turn shoppers into advocates and create a sustainable, differentiated advantage.
Vendor:
IBM Line of Business
Posted:
Jul 18, 2007
Published:
Dec 1, 2006
Format:
PDF
Type:
White Paper
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