sponsored by Gigya
Posted:  27 Jan 2014
Published:  31 Dec 2013
Format:  PDF
Length:  8  Page(s)
Type:  White Paper
Language:  English

While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web.

In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences:

  • Lost opportunities to engage customers at first touch point
  • Wasted dollars on non-targeted marketing
  • Loss of online accountability of online users

Additionally, learn how to leverage customers' personal information in a responsible, mutually beneficial way to both improve user experience and business value.

CRM | CRM Best Practices | Customer Data Management | Customer Privacy | Customer Satisfaction | Online Marketing | Social Computing | Social Networking | User Experience

View All Resources sponsored by Gigya

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