Three Ways Online Anonymity Hurts Businesses and Consumers

Three Ways Online Anonymity Hurts Businesses and Consumers

Cover

While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web.

In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences:

  • Lost opportunities to engage customers at first touch point
  • Wasted dollars on non-targeted marketing
  • Loss of online accountability of online users

Additionally, learn how to leverage customers' personal information in a responsible, mutually beneficial way to both improve user experience and business value.

Vendor:
Gigya
Posted:
27 Jan 2014
Published:
31 Dec 2013
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy