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| Nov 8, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
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ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, and Digital Marketing
DEFINITION: Astroturfing is the artificial creation of a grassroots buzz for a product, service or politicalviewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketinghas a negative connotation, primarily because disreputable marketers have used deceptive tactics tobuild their buzz by taking advantage of the anonymity the Internet provides.Astroturf marketers typically use
Definition continues below.
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Online Marketing Multimedia
(View All Report Types)
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3 Matches
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Computing as a Service- New Models for Scaling your Online Business
sponsored by Rackspace Hosting & Limelight Networks
WEBCAST:
Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
Posted: 25 Sep 2009 | Premiered: 25 Sep 2009
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Podcast- Computing as a Service- New Models for Scaling Your Online Business
sponsored by Rackspace Hosting & Limelight Networks
PODCAST:
Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
Posted: 25 Sep 2009 | Premiered: 25 Sep 2009
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Tips from the Trade Competing on Web Analytics
sponsored by SAS Institute Inc.
WEBCAST:
In these troubling economic times, the online channel has been one of the more successful areas of business, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: 20 Aug 2009
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ONLINE MARKETING DEFINITION (continued):
Astroturfing is the artificial creation of a grassroots buzz for a product, service or politicalviewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketinghas a negative connotation, primarily because disreputable marketers have used deceptive tactics tobuild their buzz by taking advantage of the anonymity the Internet provides.Astroturf marketers typically use blogs,message boards, podcasts, wikis, vlogs,chat rooms and social media Web sites like MySpace when buildingan artificial buzz. Deceptive astroturf marketing techniques include impersonating someone in thetargeted demographic, creating an entirely fictional character (called a meat puppet) that's meantto appear to others to be a real person.Astroturf marketing is sometimes called green marketing.See also: buzzmarketing |
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